The document discusses plans for an invite-only tour of a new building for key influencers to generate positive social media coverage. It lists influencers invited at different stages of the process - pre-event, day-of, during, and post-tour - along with their number of followers and number listed. Post-tour, there were 16 conversations generated through 55 tweets witnessed by over 12,000 people via 757 lists. Feedback from the tour was positive about the organization's focus on patients and community.

1. CONSTRUCTION CONVO #PRMC

2. New Building No Public Information No Public Conversations why?

3. “You can’t just say it. You have to get people to say it to each other.” – CMO of Ford Invite-Only Tour Influencers of Key Audiences Social Media how?

4. 3,356followers 289 listed Influences Tech, etc. 2,313followers 142 listed Influences Marketing, Social Media, etc. 1,037followers 82 listed Influences Nonprofits, etc. pre-event

5. 438 followers 16 listed Influences Huntington Co., etc. pre-event

6. 101 followers 11 listed Influences Marketing, Innovation, etc. day-of

7. 71 followers 3 listed Influences Healthcare day-of

8. during

9. during

10. during

11. during

12. during

13. during

14. 479followers 10 listed during

15. during

16. during

17. during

18. during

19. during

20. 164 followers 1 listed 440followers 45 listed during

21. during

22. post-tour

23. post-tour

24. 3,014followers 119 listed post-tour

25. post-tour

26. 28 followers 1 listed 349followers 25 listed post-tour

27. 267 followers 13 listed Influences Whitley Co., etc. post-tour

28. post-tour

30. 55Tweets with

31. 12,057 Witnesses via

32. 757Listsengagement

34. “Parkview is a steward of resources.”“You have created a new fan of Parkview.” – @JohnPaff ROE