1. MOBILE
ADS
MEDIAKIT 2011

2. MOBILE ADVERTISING
The mobile phone has become a
fundamental part of the life of the consumer,
a necessity. There is simply no other device
which spends more time with the consumer.
91% of consumers have their cell phone
with them 24 hours a day.
6 out of 10 people sleep with their mo-
bile phone.
All of this transforms mobile into a very
attractive marketplace. It represents an
opportunity for brands to establish more
effective communication strategies within
a new medium which provides invaluable
insight into consumer behavior.
Direct, personal, and immediate.
MOBILE
ADS Media Kit 2011

3. HUNT Mobile Ads
We are the leading company in the region
advancing alongside the rapid growth of the
mobile advertising industry. Advertisers that
today plan and invest in mobile know that
partnering with a strong mobile advertising
network is the key to running a successful
mobile campaign.
HUNT is made up by a team with an
unparalleled background. The management,
founders, advisors and investors have built
and directed important entertainment and
mobile marketing companies, as well as online
advertising networks in the region.
WE KNOW MOBILE,
ADVERTISING, and
TECHNOLOGY.
Hunt is not simply testing out mobile
advertising, Hunt is delivering mobile advertising
today, and every day to our advertisers.
Hunt is Mobile,
HUNT is Advertising.
MOBILE
ADS Media Kit 2011

4. HUNT’s REACH
Hunt delivers the largest mobile reach in Latin
America, with headquarters in Argentina,
and offices in the US, Mexico and Brazil, and
servicing all countries in between. In Latin America, mobile
phone penetration is
86%
We know how important it is for an advertiser
to reach their target market, and we know
how to reach these consumers within their
mobile universe. That being said, we’ve built
the deepest and broadest mobile advertising
network in the region.
MOBILE
ADS Media Kit 2011

5. OUR SOLUTION
HUNT provides innovative solutions to advertisers looking for both branding
and performance campaigns, an efficient distribution channel for application
developers, and revenue opportunities for mobile site owners.
MOBILE
ADS Media Kit 2011

6. OUR SOLUTION
Hunt is at the forefront of the mobile
advertising industry. Which ever mobile
strategy our client decides to implement, we
have the information, the know-how, and the
technology to execute the best solution for
each particular objective.
Our products were built to adapt perfectly to
the demands of our clients, with the ability
to optimize performance of specific actions
within the mobile internet.
Additionally we also offer the following
integrated services:
> Advertising in WAP > Advertising via SMS
publishers and portals. Messenger(*).
Various advertising formats Where text advertising
(fixed banner, animated, is incorporated into the
WAP push, video) can be body of the Personal SMS
incorporated into WAP/ messages from one user
Mobile Portals. to another
(*) Service provided by each one of the mobile operators/carriers in the region. Subject to the availability in each country and by
each carrier. The operator reserves the right to utilize their database and the final decision regarding authorization regarding if
messages will be sent.
MOBILE
ADS Media Kit 2011

7. OUR OFFERING
Hunt Mobile Ads offers various services which cover the entire value
chain of mobile advertising, providing support to advertising agencies,
as well as to the publisher side, and to developers who seek to monetize
their inventory.
WE CONNECT WE CAPTURE
publishers, advertisers, users and create and manage databases for
mobile operators clients
WE MANAGE AND DELIVERY AND
MONETIZE OPTIMIZATION
advertising inventory for WAP, lof advertising campaigns
Mobile Web Portals, and messaging
Reporting and control
In an environment which has a As an aggregator, HUNT has one of
tendency to maximize the potential the largest inventories of WAP sites,
of micro segmentation by utilizing Mobile Sites and Applications in both
targeting capabilities such as Latin America and the US Hispanic
geographic location and specific Markets, which at the same time,
consumer behaviors, mobile is the allows us to help publishers monetize
perfect platform in which to create their inventory, thanks to the large
further levels of segmentation. number of advertisers within HUNT’s
network.
MOBILE
ADS Media Kit 2011

8. MOBILE ADVERTISING IN MOBILE
INTERNET
At HUNT, we work together with our clients to find the best way to realize
their mobile advertising objectives. HUNT provides innovative solutions for
publishers to reach both Branding and Performance clients, constantly
seeking the opportunity to maximize revenue.
Mobile Strategies include:
APP DISPLAY PUSH SEARCH
ADS NOTIFICATIONS ADS
SMS ADS WAP DISPLAY
ADS
MOBILE
ADS Media Kit 2011

9. I M P L E M E N TAT I O N S
Our Adserver manages mobile campaigns within the most appropriate channels
which maximize impact and performance. At HUNT, we are pioneers in interactive
mobile advertising campaigns, generating the largest number of impressions, by
aggregating the largest amount of available mobile inventory to monetize.
LANDING PAGE CLICK TO PLAY VIDEO
CLICK TO CAPTURE OPT-IN CLICK TO CALL
CLICK TO SURVEY CLICK TO DOWNLOAD
MOBILE
ADS Media Kit 2011

10. INVENTORY MANAGEMENT FOR
ADVERTISING & ADSERVING
In order to manage the mobile inventory of a campaign, HUNT has an
Adserver that allows direct access and real time management, controlling
at all times the delivery and targeting options of the mobile campaign.
Our Adserver is able to control:
1 2
The CREATION and SEGMENTATION DEFINING THE TYPE OF
of banner inventory for mobile BUSINESS MODEL
advertisers CPM, CPC or CPA o CPA.
3 4
ASSIGNING VOLUME DEFINING THE NUMBER OF
DISCOUNTS agreed upon by the IMPRESSIONS BY CAMPAIGN.
client. BY PROJECTING INVENTORY
for clients
5 6
PROVIDE INFORMATION MANAGEMENT OF SMS Capacity
regarding the availability of to define which users will receive
inventory for clients these messages and the
frequency (*).
(*) Service provided by each one of the mobile operators/carriers in the region. Subject to the availability in each country and by
each carrier. The operator reserves the right to utilize their database and the final decision regarding authorization regarding if
messages will be sent.
MOBILE
ADS Media Kit 2011

11. PRODUCTS
Mobile Development
We are an innovative company that creates custom solutions for advertisers,
publishers and operators.
We create the tools necessary for the mobile web to respond to the actual
needs of mobile web publishers.
HUNT Mobile CMS HUNT Ads HUNT Hound
Mobile Applications Mobile Inventory Management Site Analytics
At HUNT, we design, create HUNT manages and Our analytics tool provides
and manage WAP Sites and sells inventory. Our detailed reporting, which
Mobile Sites, and redirect Adserver facilitates the is designed to give an
traffic to these sites via rapid execution of these overview of relevant data
banners, SMS Pull, etc. campaigns, which permits for mobile web portals
HUNT develops customized us to create and control and mobile web creatives,
content platforms for the mobile impressions of thereby providing for better
Java, Symbiam, Android, portals and applications, performing campaigns.
Blackberry, Python, Flash always looking to optimize
Lite, BREW and iPhone. the publisher’s return.
(*) Service provided by each one of the mobile operators/carriers in the region. Subject to the availability in each country and by
each carrier. The operator reserves the right to utilize their database and the final decision regarding authorization regarding if
messages will be sent.
MOBILE
ADS Media Kit 2011

12. CREATION OF MOBILE PORTALS (*)
What is a WAP portal? What is mobile Internet? It’s your space on the
mobile network.
In the late 90’s, companies recognized the
opportunity to reach users directly via the
Internet, and started to create their own online
initiatives.
Given that today the number of users that can
access information via their mobile handsets
basically duplicates that of those accessing via
a fixed internet connection, advertising in the
mobile medium is a necessity.
As in web; WAP sites, or mobile sites are
a medium which allow for advertising and
creative campaigns related to marketing.
At HUNT, we design, create and manage WAP
Sites and Mobile Sites, and redirect traffic to
these sites via banners, SMS Pull, etc.
((*) Services provided through HUNT’s CMS platform or via third parties, depending upon the type of product to be developed. This
development have may an additional cost to the mobile advertising campaign.
MOBILE
ADS Media Kit 2011

13. MOBILE
APPLICATIONS (*)
New experiences for the user;
useful and personal.
Mobile phones offer a wide market for content
and mobile services. This includes a great
variety of applications such as: Games,
Music, Video, Photos, Messaging
HUNT develops customized content platforms
for Java, Symbiam, Android, Blackberry,
Python, Flash Lite, BREW and iPhone.
We work under several business models
for applications. Free applications (to the
end user) that are funded by advertising
Advergaming, with the opportunity to insert
your advertisement via a gaming format
Marketing campaigns are managed and
administered by our ad serving platform and
via this platform we can segment the target
audience and achieve an important reach and
frequency for advertisers or publishers.
(*) Services provided through HUNT’s CMS platform or via third parties, depending upon the type of product to be developed. This
development have may an additional cost to the mobile advertising campaign.
MOBILE
ADS Media Kit 2011

14. INVENTORY MANAGEMENT
Simply your advertising inventory management
HUNT can manage and commercialize the
inventory of any publisher. Our Adserver
facilitates the rapid implementation of
campaigns, enabling us to create and control
the impressions on mobile portals and in
applications, with the end goal of optimizing
the publisher’s revenues. This is done
through:
> The creation of inventory for mobile
banner ads.
> The management of SMS(*) with the
capability to define end users and the
ability to manage transmission frequency.
> The administration of sponsored video
ads.
> Define the number of impressions in sites
and applications for specific campaigns.
> Define the appropriate business model,
CPM, CPC or CPA
The management of our Adserver can
also be integrated with other third party
systems as a way to manage all inventory
within one singular platform.
(*) Services provided through HUNT’s CMS platform or via third parties, depending upon the type of product to be developed. This
development have may an additional cost to the mobile advertising campaign.
MOBILE
ADS Media Kit 2011

15. SITE ANALYTICS
Understanding the behavior of
your users
To evaluate the effectiveness of the
design of your mobile internet site, and
the suitability for it’s target market, is it
important to have a strong analytics tool.
HUNT provides reporting for :
> Number of pageviews, time spent,
country, state, mobile operator and
type of handset (device model)
> Number of visitors per page, and time
spent per visit
> How users are entering and leaving the
page, as well as close monitoring of
mobile web behavior.
Our analytics tool provides detailed
reporting, which is designed to give an
overview of relevant data for mobile web
portals and mobile web creatives, thereby
providing for better performing campaigns.
(*) Servicio prestado por cada uno de los operadores móviles de la región. Sujeto a disponibilidad del mismo en cada
país y por cada operador. El operador se reserva los derechos de utilizar sus BBDD, de cobrar las mismas y de autorizaro no el/los
mensaje/s a enviar.
MOBILE
ADS Media Kit 2011

16. FORMATS
The MMA (Mobile Marketing Association), an entity that regulates the business of
Mobile Advertising worldwide, has a number of standard formats for the development
of mobile advertising.
The objectives of the advertiser (recognition and branding, customer acquisition,
promotion and sales, information capture, retention and return) determine the most
appropriate format in the mobile, whether it’s in Ads SMS, WAP Display Ads, Search
Ads, App Display Ads or Push Notification.
They are:
MOBILE
ADS Media Kit 2011

17. HUNT Mobile Ads
management team:
> Diego Martínez Núñez, Presidente & CEO
With over 15 years experience in the areas of Marketing, Communications and Digital Business Development, Diego holds
his Marketing degree from the University of CEMA. He was Founder and Director of By-Cycle, Argentina a mobile marketing
entertainment company. By-Cycle, founded in 2002 was acquired in October 2007 by the Italian group Buongiorno, the
worldwide leader in mobile entertainment industry, where Diego took on the role of Executive Director for the Southern
Cone. As an entrepreneur, Diego’s core interests lie in developing start-ups into successful companies both nationally and
internationally, and in particular, in the Latin American market. His prior work experience includes: General Director of Havas
Digital (MediaContacts,Argentina) Marketing Manager at Teleglobe Communications Corporation - Bell Canada and Head of
Marketing and Communications at INTERGRAM a US based corporation.
> Alejandropreviously served as President of the Southern Cone region for Buongiorno, an Italian multinational company, and
Alejandro
Sas, Vicepresidente & CCO
the recognized worldwide leader in the mobile entertainment industry. He also served as the founding father and President
of Mobile Monday in Buenos Aires. Alejandro was one of the first entrepreneurs in Argentina to work in mobile marketing
when in 2002, along with a group of partners, he launched By-Cycle, which was later acquired by Buongiorno Group.
Alejandro held previous posts as Sales Director of Starmedia (Argentina) and was involved in television with such companies
as Endemol, Estudio Mayor and Canal 9.
> Gastón Bercún, COO & CFO
Lawyer, entrepreneur and investor, Gaston is currently Director and Founder of Geelbe, the most important invitation only
(private sale) online shopping club in Latin America, with operations in Argentina and Mexico. He is a Business Angel at
Likexo and an Angel Investor at VU Security. Previously, he was founder and CEO of DerechoGratis.com, the first law portal
in Argentina, which he sold in 2002. He was president of the Latin American Institute for Electronic Commerce between
2005 and 2008 and was Director of the Chamber of Electronic Commerce Argentina between 2002 and 2008. He studied
law at the University of Buenos Aires and holds a Master in Law and Economics with a concentration in Finance from the
Universidad Torcuato Di Tella. He has also been invited to speak at the Master of ebusiness Management program with the
Univeristy of Salvador in Argentina, as well as at numerous events related to law and technology.
> Advisory Board:
. Ariel Arrieta
. http://ar.linkedin.com/in/aarrieta
. Damián Voltes
. http://ar.linkedin.com/in/damianvoltes HUNT Mobile Ads is the leading mobile
. Santiago Pinto Escalier advertising network specializing in the
. http://ar.linkedin.com/in/santiagopinto
. Alejandro Guerrieri Latin American and US Hispanic markets,
. http://es.linkedin.com/in/aguerrieri which offers solutions to discover, build
brands and monetize the mobile internet.
> Corporate Headquarters
Buenos Aires - Argentina
Mobile handsets represent a new and
fundamental platform for communication,
Tel. +54 (11) 4899 0449
info@huntmads.com and HUNT develops the tools so that
any business in the region can take
@HUNTmads advantage of these possibilities.
facebook.com/huntmads
HUNT was created in early 2010, when a group
linkedin/company/huntm.ads of mobile and internet visionaries embarked
upon their journey to develop a mobile
> Other Offices:
Brazil
advertising business in Latin America.
México
USA
MOBILE
ADS Media Kit 2011

18. MOBILE
ADS