2. From the main
HVCC webpage
(hvcc.edu) select
“Library.”
Use the library’s Entrepreneurship Subject
Guide. Follow the next slides to access this.
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3. Select “Dwight
Marvin
Library.”
The Marvin Library is part of the
greater Learning Commons.
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4. To locate the
Entrepreneurship
Subject Guide
click on “More
Library Services.”
This is the Google-like search screen
you will be brought to.
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5. Select
“Use
Subject
Guides.”
Here you have “help” tools, services
and general information on the library.
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6. Choose the
Entrepreneurship
Subject Guide.
The library provides a vast array of subject
guides to help you in your research.
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13. Types of BizMiner
Reports:
All include statistical
information.
Industry Financial
◦ Over 5,000 industries
Some 13 million active business
operations
◦ U.S., state or metro
◦ Profit loss, balance sheet and financial
ratios – actual financial reports
◦ In-depth reviews e.g., net worth
cardiologists in Phoenix-Mesa AZ area
◦ Data available in 3 or 5 year reports
Micro Profit & Loss
◦ Over 4,000 lines of business at U.S. level
◦ Profit loss, balance sheet and financial
ratios
◦ Best for sole-proprietorship and
startup benchmarking
◦ Data available in 3 or 5 year reports
Industry Market
◦ 9,000 industries
◦ U.S. to zip code market area
◦ Best for “granular” industry
market trends e.g., HVAC small
businesses by zip code
◦ Data available in 3 year reports
Competitive Market Analyzer
◦ 9,000 industries
◦ U.S. to zip code market area
◦ Financial and market analysis
◦ Best for business plan
summaries
◦ Generally progresses from big
picture background to a specific
market area industry analysis
and benchmarks
Types of Reports in BizMiner
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14. BizMiner home page.
You can type in the
industry your
business is in at the
left hand column, or
type in the NAICS
code (Northern
American
Classification System)
in the “Industry
Search” box OR select
“Find Your Report.”
Let’s start with “Find
Your Report.”
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15. Our industry is men’s
specialty clothing.
Specifically custom shirt stores at the retail level
16. See the GENERAL list of
industries you can
select from. Note these
industries are grouped
by “NAICS” sectors.
The North American
Industry Classification
System (NAICS) is the
standard used by
federal statistical
agencies in classifying
business
establishments for the
purpose of collecting,
analyzing, and
publishing statistical
data related to the U.S.
business economy.
In this case, let’s
choose “Retail Trade.”
This is the page you are brought to
when you select “Find Your Report.”
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17. Retail Trade
Here you can drill
down to more
detailed industry
segments.
We are looking for
men’s custom shirts
in the retail trade.
Let’s try “Clothing and
Clothing Accessory
Stores.”
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18. Top toolbar gives you
a frame of reference
as to where you are.
From the individual
industry segments
select your business
area, for example,
men’s clothing.
More detailed industry segments
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20. Remember there are
4 main types of
reports in BizMiner.
--Industry Financials
--Industry Market
--Micro Profit and
Loss
--Competitive Market
Analyzer
(See slide 13 for
descriptions of reports.)
Let’s choose “Industry
Financial Profiles.”
You are now about to access reports
for men’s custom shirt stores in the
retail trade [NAICS 448110.03].
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21. Industry Financial
Profiles
Over 5,000 industries
Some 13 million active business operations
U.S., state and about 350 metro areas
Profit loss, balance sheet and financial ratios – actual
financial reports
In-depth reviews e.g., net worth restaurants in Phoenix-
Mesa AZ area
Data available in 3 or 5 year reports
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22. Let’s pick New York
and five years
(defaults to most
recent years).
Men’s Custom Shirt Industry Report
(Retail)
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27. 17 pages including
• Income Expense
Statement ($)
• Income Expense
Statement (%)
• Balance Sheet ($)
• Balance Sheet (%)
• Sources – Uses of
funds
• Financial ratios –
Cash flow solvency
• Profitability
• Efficiency-Debt risk
• Turnover
Men’s Custom Shirt Industry Report
(Retail)
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28. Will appear here
These are long reports. You can download
them by clicking the “download” icon which
appears at the bottom right of the screen.
29. Micro Firm Profit-Loss
Reports
Best for sole-proprietorship and startup benchmarking
Sole-proprietorship reports apply data from sole
proprietorships of any size or age in the industry.
Startup reports apply data from firms with one year or
less of operation in the industry.
Profit loss, balance sheet and financial ratios
Over 4,000 lines of business only at U.S. level
Data available in 3 or 5 year reports
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30. Micro Firm Profit-Loss
Reports
Over 4,000 lines of
business at U.S. level
Profit loss, balance
sheet and financial
ratios
Best for sole-proprietorship
Micro Firm Profit-Loss Reports for
Men’s Custom Shirt Stores (Retail)
and
startup benchmarking
Data available in 3 or
5 year reports
Here we are selecting
the 3 year version for
sole proprietorships
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31. Here is your report.
You can access it in
PDF, HTML or CSV
(Excel) format.
Choosing PDF
Micro Firm Profit-Loss Reports for
Men’s Custom Shirt Stores (Retail)
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33. Industry Market
Research
9,000 industries
U.S. to zip code market area
Best for “granular” industry market trends e.g., HVAC
small businesses by zip code
Data available in 3 year reports
BizMiner requires 7 industry operations in any area to
offer an industry market report.
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35. You can select
between a metro.,
state or the U.S.
market
or
A county market
or
Customize a market
using zip codes.
Market Reports for Men’s Custom Shirt
Stores (Retail)
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36. Let’s stick with New
York, NY (20
operations).
Market Reports for Men’s Custom Shirt
Stores (Retail)
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37. Here is your report.
You can access it in
PDF, HTML or CSV
(Excel) format.
Choosing PDF
Market Reports for Men’s Custom Shirt
Stores (Retail)
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38. 9 pages including:
Industry population –
time series
Cessation rates
Industry Market
Volume, average
annual sales
Sales trends by
employment class
Employment class
trends
Sales per employee
Industry startup
trends and activity
Industry vitality
trends
Market Reports for Men’s Custom Shirt
Stores (Retail)
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39. Competitive Market
Analysis
9,000 industries
U.S. to zip code market area
Financial and market analysis
Best for business plan summaries
Generally progresses from big picture background to a
specific market area industry analysis and benchmarks
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40. Best for business plan
summaries
Generally progresses
from big picture
background to a
specific market area
industry analysis and
benchmarks
Competitive Market Analysis for Men’s
Custom Shirt Stores (Retail)
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41. As with industry
market reports, you
can select between a
metro., state or the
U.S. market
or
A county market
or
Customize a market
using zip codes.
We’ll select New York.
Competitive Market Analysis for Men’s
Custom Shirt Stores (Retail)
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42. Next, select a
financial benchmark
group for your
Competitive Market
Analyzer.
Selecting all sales
classes
Competitive Market Analysis for Men’s
Custom Shirt Stores (Retail)
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43. Choosing a market
peer group means
deciding whether to
search all men’s
custom retail shirt
stores or just those
with under 25
employees (small
businesses).
Competitive Market Analysis for Men’s
Custom Shirt Stores (Retail)
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44. Before you run the
competitive market
analysis BizMiner
gives you the chance
to review your
selections.
Here you are running
an industrywide
competitive analysis
on men’s retail
custom shirt stores in
the State of New York
for small businesses
only.
Competitive Market Analysis for Men’s
Custom Shirt Stores (Retail)
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45. DRAFT
This
search
approach
is effective
if you
know the
NAICS
code for
your
industry.
46. Finding the NAICS Code
Northern American Industry Classification System
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