Self service tool vs Habari

1. The difference between the LinkedIn self-service tool verse clients running their campaigns through
Habari.
The self-service tool only allows for text links, sponsored updates and small CPC style banner ads.
The difference between Habari running campaigns vs clients running their own campaigns is that we
have a team who will manage, optimise and report on their campaigns on a weekly basis.
Habari can also offer more in-depth targeting options compared to what’s available on the self-serve
tool.
We can also offer and recommend other marketing solutions suitable to client’s brands and offer
clients the best rates for their campaigns. (For example InMails 2.0, which isn’t available on the self-
serve tool.) If clients run SU’s through Habari, they will also get other campaign benefits. Habari has
access to a range of reporting capabilities and with any campaign you run with Habari, we are able
to pull content marketing scores to help clients track how they are influencing their target audiences
over a longer term period of time.