Introduction Presentation for the Metrix and Data Panel - Istanbul 2013 - Webit Congress. Digital Intelligence within Big Data.

1. Increasing ROI with Digital Intelligence

2. Thesis One. Data-Driven Companies perform stronger
&
will take the Lead

3. (Company Value, Marketing Knowledge, ROI)
Output
Business
Optimization
Data
Integration
Analysis
Data CollectionReporting
Website
Optimization
Input (Time, Effort)

4. Web Analytics
Business
Optimization
Output
(Company Value, Marketing Knowledge, ROI)
Statistics
Digital
Intelligence
Data
Integration
Analysis
Data CollectionReporting
Website
Optimization
Input (Time, Effort)

5. Statistics
Digital
Intelligence
Web Analytics
Business
Optimization
Output
(Company Value, Marketing Knowledge, ROI)
Gartner Hype Cycle
Data
Integration
Analysis
Data CollectionReporting
Website
Optimization
Input (Time, Effort)
Digital Intelligence Model
©by Ralf Haberich

6. Thesis Two. Offline and Online need to interact
to
gain more Success

7. CASE STUDY
„Model Selection via eCommerce“

8. Is a blonde model
the best choice
to sell bikini online?

9. Fashion Brand re-structured photo shoots
by analysing the model impact on sales and
increased orders by 38% to achieve a seasonal
turnover increase of $960,000.

10. Google YES because

11. Thank You.
Ralf Haberich, CCO | ralf.haberich@webtrekk.com | webtrekk.com