Based on a detailed survey this study shows the current status of Web Analytics in Russia - 2013. Conversion, Web Analytics, Online Marketing and eCommerce Optimization are some of the topics covered. It is a direct comparison with the survey from 2012. Digital Intelligence in Russia - Business Intelligence combined with Web Analytics.

1. THE STATUS OF WEB ANALYTICS IN
Web Analytics Survey-Study 2013
RUSSIA
Published 02nd July 2013 by Ralf Haberich,
web-analytics-blog.de
Twitter.com/RalfHaberich
RUSSIA

2. SURVEY METHODOLOGY
• CONDUCTED BETWEEN 28 March AND 10 May 2013
– Online using a software provided by freepoll.com
• PARTICIPANTS WERE RECRUITED ONLINE VIA
– Business platforms
– Online advertising
– Direct approach
• TOTAL SAMPLE SIZE WAS n = 38
• CONDUCTED BETWEEN 28 March AND 10 May 2013
– Online using a software provided by freepoll.com
• PARTICIPANTS WERE RECRUITED ONLINE VIA
– Business platforms
– Online advertising
– Direct approach
• TOTAL SAMPLE SIZE WAS n = 38
STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de

3. THE GOALS OF THIS SURVEY-STUDY
WERE TO CREATE A CLEAR OVERVIEW
OF THE WEB ANALYTIS MARKETING
IN RUSSIA AND FUTURE TRENDS AS
WELL AS COMPARISON 2012 vs 2013.
THE GOALS OF THIS SURVEY-STUDY
WERE TO CREATE A CLEAR OVERVIEW
OF THE WEB ANALYTIS MARKETING
IN RUSSIA AND FUTURE TRENDS AS
WELL AS COMPARISON 2012 vs 2013.
STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de

4. EXECUTIVE SUMMARY
STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de

5. EXECUTIVE SUMMARY
• RUSSIAN MARKET IS ONE OF THE FASTEST GROWING
MARKETS IN ONLINE MARKETING
• USAGE OF WEB ANALYTICS IS VERY WIDELY SPREAD
• GOOGLE ANALYTICS MARKET SHARE DECREASING
• ADOBE & WEBTREKK WINNING MARKET SHARES
• TRUST IN FREE TOOLS IS DECREASING
• ANALYTICS GETS A C-LEVEL PRIORITY
• RUSSIAN MARKET IS ONE OF THE FASTEST GROWING
MARKETS IN ONLINE MARKETING
• USAGE OF WEB ANALYTICS IS VERY WIDELY SPREAD
• GOOGLE ANALYTICS MARKET SHARE DECREASING
• ADOBE & WEBTREKK WINNING MARKET SHARES
• TRUST IN FREE TOOLS IS DECREASING
• ANALYTICS GETS A C-LEVEL PRIORITY
STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de

6. EXECUTIVE SUMMARY
• MORE AGENCIES & EXTERNAL SOURCES ARE ACTIVE TO
SUPPORT WITH ANALYTICS KNOWLEDGE
• ABOUT 70% PROVE ANALYTICS TO BE IMPORTANT OR
VERY IMPORTANT
• CAMPAIGN ANALYSIS & WEBSITE OPTIMIZATION ARE
KEY TASKS
• MORE JUNIOR PROFILES MOVE INTO ANALYTICS
• PERSONAL DEVELOPMENT IS A CRITICAL ISSUE
• MORE AGENCIES & EXTERNAL SOURCES ARE ACTIVE TO
SUPPORT WITH ANALYTICS KNOWLEDGE
• ABOUT 70% PROVE ANALYTICS TO BE IMPORTANT OR
VERY IMPORTANT
• CAMPAIGN ANALYSIS & WEBSITE OPTIMIZATION ARE
KEY TASKS
• MORE JUNIOR PROFILES MOVE INTO ANALYTICS
• PERSONAL DEVELOPMENT IS A CRITICAL ISSUE
STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de

7. The Conclcusion
STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
The Conclcusion

8. THE CONCLUSION
• REPORTING TO THE CEO WILL BE A CRUCIAL
TASK FOR ANALYTICS MANAGERS
• FREE TOOLS NEED TO JUSTIFY THEIR EXISTENCE
OVER HIGH-END SOLUTIONS
• REQUIREMENTS IN RUSSIAN MARKET CHANGES
RAPIDLY
• REPORTING TO THE CEO WILL BE A CRUCIAL
TASK FOR ANALYTICS MANAGERS
• FREE TOOLS NEED TO JUSTIFY THEIR EXISTENCE
OVER HIGH-END SOLUTIONS
• REQUIREMENTS IN RUSSIAN MARKET CHANGES
RAPIDLY
STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de

9. PROFILE OF SURVEY PARTICIPANTS
STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de

10. PROFILE OF PARTICIPANTS
Sector of your company?
Media
Agency/Consulting
STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
22 %
Travel
Finance
Retail/eCommerce
High Tech/IT
Telecommunications
Other

11. PROFILE OF PARTICIPANTS
Sector of your company?
22 %
Media
Agency/Consulting
Travel
Finance
Retail/eCommerce
COMPARISON
2012/2013
STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
22 %
High Tech/IT
Telecommunications
Other
2013
28,5%
2012

12. Function within the company?
PROFILE OF PARTICIPANTS
Founder
C-Level (CEO, CCO, CMO)
STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
0 10 20 30 40 50
1
C-Level (CEO, CCO, CMO)
Upper Management (Head of, VP)
Middle Management
Junior Management

13. Function within the company?
PROFILE OF PARTICIPANTS
C-Level (CEO, CCO, CMO)
Founder
COMPARISON
2012/2013
STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
0 5 10 15 20 25 30 35 40 45
Junior Management
Middle Management
Upper Management (Head of, VP) 2012
2013

14. Connection to Web Anaytics?
PROFILE OF PARTICIPANTS
Other
Consultant at Web Analytics Vendor
Individual Web Analytics Consultant
Web Analytics User - Expert - Agency
STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
0 5 10 15 20
1
Web Analytics User - Expert - Agency
Web Analytics User - Advanced - Agency
Web Analytics User - Beginner - Agency
Web Analytics User - Expert - as End User
Web Analytics User - Advanced - as End User
Web Analytics User - Beginner - as End User

15. Connection to Web Anaytics?
PROFILE OF PARTICIPANTS
Individual Web Analytics Consultant
Consultant at Web Analytics Vendor
Sales Representative at Web Analytics Vendor
Other
COMPARISON
2012/2013
STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
0 5 10 15 20 25 30 35
Web Analytics User - Beginner - as End User
Web Analytics User - Advanced - as End User
Web Analytics User - Expert - as End User
Web Analytics User - Beginner - Agency
Web Analytics User - Advanced - Agency
Web Analytics User - Expert - Agency
2012
2013

16. How long in Web Analytics space?
PROFILE OF PARTICIPANTS
30
35
40
45
52 %
Male
Female
STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
Your Gender?
0
5
10
15
20
25
Less than 1
year
1 to 2 years 2 to 4 years 5 to 7 years 8 to 10 years More than 10
years
Don´t know

17. How long in Web Analytics space?
PROFILE OF PARTICIPANTS
52 %
30
35
40
45
2013
2012
COMPARISON
2012/2013
STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
Your Gender?
2013
0
5
10
15
20
25
Less than 1
year
1 to 2 years 2 to 4 years 5 to 7 years 8 to 10
years
More than
10 years
Don´t know
69%
Male
Female
2012

18. Employees within your company?
PROFILE OF PARTICIPANTS
31 %
1
2 to 10
11 to 50
STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
31 % 11 to 50
51 to 100
101 to 500
501 to 1.000
More than 1.000

19. Employees within your company?
PROFILE OF PARTICIPANTS
31 %
1
2 to 10
11 to 50
51 to 100
COMPARISON
2012/2013
STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
51 to 100
101 to 500
501 to 1.000
More than 1.000
22,1%
2012
2013

20. POSITIONING OF WEB ANALYTICS
WITHIN THE COMPANY
POSITIONING OF WEB ANALYTICS
WITHIN THE COMPANY
STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de

21. POSITIONING OF WEB ANALYTICS
Operating in Russia only?
Yes
No
STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
Service/Products
online only?
55,2 %
65,5 %

22. POSITIONING OF WEB ANALYTICS
Operating in Russia only?
55,2 %
Yes
No
65,5 %
2013
COMPARISON
2012/2013
STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
Service/Products
online only?
55,2 % 65,5 %
60,3%
2012
68,9%
2012
2013

23. Usage status of Web Analytics?
POSITIONING OF WEB ANALYTICS
Data Collection
STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
23 %
Reporting
Analysis
Website Optimization
Business Integration
Business Optimization

24. Usage status of Web Analytics?
POSITIONING OF WEB ANALYTICS
Data Collection
Reporting
Analysis
2013
COMPARISON
2012/2013
STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
23 %
Website Optimization
Business Integration
Business Optimization
25,9%
2012

25. IMPORTANCE OF WEB ANALYTICS
STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de

26. IMPORTANCE OF WEB ANALYTICS
Outcome for your direct work?
Not so important
Not important at all
STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
0 5 10 15 20 25 30 35 40 45
Very important
Important
Relatively important

27. IMPORTANCE OF WEB ANALYTICS
Outcome for your direct work?
Not so important
Not important at all
COMPARISON
2012/2013
STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
0 5 10 15 20 25 30 35 40 45 50
Very important
Important
Relatively important 2012
2013

28. Outcome for your company at all?
IMPORTANCE OF WEB ANALYTICS
Not so important
Not important at all
STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
0 5 10 15 20 25 30 35 40
Very important
Important
Relatively important

29. Outcome for your company at all?
IMPORTANCE OF WEB ANALYTICS
Not so important
Not important at all
COMPARISON
2012/2013
STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
0 5 10 15 20 25 30 35 40 45 50
Very important
Important
Relatively important 2012
2013

30. Outcome comparison!
IMPORTANCE OF WEB ANALYTICS
Not so important
Not important at all
STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
0 5 10 15 20 25 30 35 40 45
Very important
Important
Relatively important Company overall
Direct work environment

31. Purpose of Usage?
IMPORTANCE OF WEB ANALYTICS
20 %
Campaign Analysis
Landing Page Optimization
Customer Segmentation
STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
Customer Segmentation
Internal Site Search Analysis
Conversion Optimization
A/B Testing
Multivariate Testing
Enrichment of Data
Business Intelligence

32. Purpose of Usage?
IMPORTANCE OF WEB ANALYTICS
20 %
Campaign Analysis
Landing Page
Optimization
Customer Segmentation
Internal Site Search
Analysis
Conversion Optimization
COMPARISON
2012/2013
STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
Conversion Optimization
A/B Testing
Multivariate Testing
Enrichment of Data
Business Intelligence
2013 19,2%
2012

33. Achievements through Analytics?
IMPORTANCE OF WEB ANALYTICS
6
8
10
12
14
16
STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
0
2
4

34. Achievements through Analytics?
IMPORTANCE OF WEB ANALYTICS
10
15
20
25
COMPARISON
2012/2013
STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
0
5
2013
2012

35. WEB ANALYTICS TOOL USAGE
STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de

36. WEB ANALYTICS TOOL USAGE
Implemented Analytics solution?
42,3 %
Google Analytics
Other free tool
Adobe
STATUS of WEB ANALYTICS in RUSSA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
42,3 %
Adobe
comScore
Corementrics
Webtrends
Webtrekk
Other

37. WEB ANALYTICS TOOL USAGE
Implemented Analytics solution?
42,3 %
Google Analytics
Other free tool
Adobe
comScore
Corementrics
COMPARISON
2012/2013
STATUS of WEB ANALYTICS in RUSSA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
Corementrics
Webtrends
Webtrekk
Other
44,3%
2012
2013

38. Regular usage when 2 or more?
WEB ANALYTICS TOOL USAGE
Google Analytics
Other free tool
STATUS of WEB ANALYTICS in RUSSA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
53,8 %
Adobe (Omniture)
Corementrics
Other
Only one tool

39. Regular usage when 2 or more?
WEB ANALYTICS TOOL USAGE
Google Analytics
Other free tool
Adobe (Omniture)
Corementrics
COMPARISON
2012/2013
STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
53,8 %
Corementrics
Other
Only one tool
2013
65,5%
2012

40. Budgetholder dept. location?
WEB ANALYTICS TOOL USAGE
HR
External
Other
STATUS of WEB ANALYTICS in RUSSIA - STUDY 2012 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
0 10 20 30 40 50 60 70
Marketing
Management
IT
Sales
HR

41. Budgetholder dept. location?
WEB ANALYTICS TOOL USAGE
HR
External
Other
COMPARISON
2012/2013
STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
0 10 20 30 40 50 60 70 80
Marketing
Management
IT
Sales
HR
2012
2013

42. Project Leader dept. location?
WEB ANALYTICS TOOL USAGE
HR
External
Other
STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
0 10 20 30 40 50 60
Marketing
Management
IT
Sales
HR

43. Project Leader dept. location?
WEB ANALYTICS TOOL USAGE
HR
External
Other
COMPARISON
2012/2013
STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
0 10 20 30 40 50 60 70 80
Marketing
Management
IT
Sales
HR
2012
2013

44. Should Analytics be an own unit?
WEB ANALYTICS TOOL USAGE
Yes
STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
69,6 %
Yes
No

45. Should Analytics be an own unit?
WEB ANALYTICS TOOL USAGE
Yes
2013
COMPARISON
2012/2013
STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
69,6 %
Yes
No
63,3%
2013

46. SATISFACTION AND RELIABILITY OF
WEB ANALYTICS
SATISFACTION AND RELIABILITY OF
WEB ANALYTICS
STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de

47. SATISFACTION AND RELIABILITY
Do you trust the Analytics data?
70
80
90
100
STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
0
10
20
30
40
50
60
1
Yes
No

48. SATISFACTION AND RELIABILITY
Do you trust the Analytics data?
60
70
80
90
100
COMPARISON
2012/2013
STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
0
10
20
30
40
50
60
Yes No
2013
2012

49. Free tool as reliable as paid?
SATISFACTION AND RELIABILITY
40
50
60
70
STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
0
10
20
30
40
1
Yes
No

50. Free tool as reliable as paid?
SATISFACTION AND RELIABILITY
40
50
60
70
COMPARISON
2012/2013
STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
0
10
20
30
40
Yes No
2013
2012

51. Next solution you choose will be?
SATISFACTION AND RELIABILITY
STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
56 % Free
Paid

52. Next solution you choose will be?
SATISFACTION AND RELIABILITY
56 %
Free
Paid
COMPARISON
2012/2013
STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
56 % Paid
68,5%
2012
2013

53. PRESENCE VS. FUTURE IN
WEB ANALYTICS
PRESENCE VS. FUTURE IN
WEB ANALYTICS
STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de

54. PRESENCE VS. FUTURE
Focus in 2013? Planning to…
…reduce Website costs
…increase Online Revenue
…improve Conversion
…implement a High End Web Analytics solution
STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
0 2 4 6 8 10 12 14 16 18
…increase Website performance
…develop relevant KPIs
…raise awareness at Top Management
…train additional employees on tool
…hire new people for Web Analytics team
…reduce Website costs

55. PRESENCE VS. FUTURE
Focus in 2013? Planning to…
…reduce Website costs
…increase Online Revenue
…improve Conversion
…implement a High End Web Analytics solution
COMPARISON
2012/2013
STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
0 5 10 15 20 25
…increase Website performance
…develop relevant KPIs
…raise awareness at Top Management
…train additional employees on tool
…hire new people for Web Analytics team
…reduce Website costs
2012
2013

56. Focus in 2014-2016? Planning to…
PRESENCE VS. FUTURE
…reduce Website costs
…increase Online Revenue
…improve Conversion
…implement a High End Web Analytics solution
STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
0 2 4 6 8 10 12 14 16 18 20
…increase Website performance
…develop relevant KPIs
…raise awareness at Top Management
…train additional employees on tool
…hire new people for Web Analytics team
…reduce Website costs

57. Focus in 2014-2016? Planning to…
PRESENCE VS. FUTURE
…reduce Website costs
…increase Online Revenue
…improve Conversion
…implement a High End Web Analytics solution
COMPARISON
2012/2013
STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
0 5 10 15 20 25
…increase Website performance
…develop relevant KPIs
…raise awareness at Top Management
…train additional employees on tool
…hire new people for Web Analytics team
…reduce Website costs
2012
2013

58. Where to increase budget?
PRESENCE VS. FUTURE
36 %
STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
36 %
Web Analytics tool
Web Analytucs users
Budget will not be inreased

59. Where to increase budget?
PRESENCE VS. FUTURE
36 %
Web Analytics tool
Web Analytucs users
COMPARISON
2012/2013
STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
Budget will not be
inreased
54,9%
2012
2013

60. Still work at Analytics in 5 years?
PRESENCE VS. FUTURE
STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
72 %
Yes
No
Not sure

61. Still work at Analytics in 5 years?
PRESENCE VS. FUTURE
Yes
No
COMPARISON
2012/2013
STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
72 %
No
Not sure
80,4%
2013
2012

62. Personal Development given?
PRESENCE VS. FUTURE
STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
60 %
Yes
No
Not sure

63. Personal Development given?
PRESENCE VS. FUTURE
60 %
Yes
No
COMPARISON
2012/2013
STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
60 %
No
Not sure
74,5%
2012
2013

64. Who to report to as Web Analyst?
PRESENCE VS. FUTURE
40
50
60
70
80
STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
0
10
20
30
40
Head of Marketing / Chief
Marketing Officer
Head of IT / Chief
Inforamtion Officer / Chief
Technology Officer
CEO Other

65. Who to report to as Web Analyst?
PRESENCE VS. FUTURE
50
60
70
80
90
COMPARISON
2012/2013
STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de
0
10
20
30
40
50
Head of Marketing /
Chief Marketing Officer
Head of IT / Chief
Inforamtion Officer /
Chief Technology Officer
CEO Other
2013
2012

66. ACKNOWLEDGEMENT
THANKS TO ALL PARTICIPANTS THAT HAVE BEEN
SPENDING THEIR TIME AND KNOWLEDGE TO SHARE
CURRENT STATUS OF THEIR WEB ANALYTICS APPRAISAL.
STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de

67. CONTACT
RALF HABERICH.
blogger, author, co-chairman / mail@ralf-haberich.de / twitter.com/ralfhaberich
WWW.RALF-HABERICH.DE
RALF HABERICH.
blogger, author, co-chairman / mail@ralf-haberich.de / twitter.com/ralfhaberich
WWW.RALF-HABERICH.DE
STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de

68. STUDY QUOTE
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STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de

69. THANK YOU.
STATUS of WEB ANALYTICS in RUSSIA - STUDY 2013 © Ralf Haberich | Web Analytics Europa | www.web-analytics-blog.de