Hadoop Summit 2015

1. Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.
Complex Analytics using Open
Source Technologies
Ibrahim Itani, Analytics Leader, Verizon
Yogesh Sawant, Technology Evangelist, Verizon

2. Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 2
Analytics Maturity Model
Descriptive Proactive Predictive Prescriptive
What has
happened?
Benchmarking
and Decision
Making
Segmentation
and Modeling
Next Best Action
Streaming and Real-time Decision making

3. Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 3
Yet Another Big Data Platform
Unstructured / Data in Motion Structured / Data at Rest
CROSS
CHANNEL
ANALYTICS
PREDICTIVE
ANALYTICS
CRM
PROPENSITY
MODELING
VBAP
METRICS
PROSPECT
MANAGEMENT
Visualization & Dashboard MODEL & SCORE
Ordering Billing
DispatchProvisioning
CMB Data Warehouse
External Touch Points Internal Touch PointsInteractions
Video ExternalOnline IVRRetail
Centralized Engine
Customer
Communication
Vendors/
Partners
Data Exchange

4. Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 4
Before
Channel Silo Analysis
After
Cross Channel Analysis
VBAP Batch: Customer Journey Analytics

5. Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 5
Agent Desktop
Before
Digital Blind Spots
VBAP Real-Time Insights
Real-Time Insights
After
Interactions Digitized Real-Time

6. Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 6
Change
Capture
CEP
Scoring
Data Acquisition Data Cleansing Data Digestion
Device Events
VBAP Streams
IVR
Structured, semi-structured, unstructured
.COM MOBILE/CE ORDERING BILLING APPS
AUDIO APP LOGS SOCIAL CHATS NPS/SURVEY EMAIL/SMS
Machine Learning
Model Management
Predictive
models
Statistical
models
h
HDFS/NOSQL/In Memory
Analytical ProfileDescriptive Analytics
Discovery
Analyst Power Users DevOpsData Scientist Data Wrangler
DataGovernance
SystemManagement
Security
Visualization Query Tools API - Interactive
Customer Journey
Data
Sources
Storage
Layer
Edge
Layer
Users
Data
PipelineDecision
Consumption
MR - TEZ Execution Engine
VBAP Batch
Warehouse
Ingestion
Layer
Processing
Layer
3rd PARTY
WAREHOUSE
Social
Verizon’s Big Answers Platform (VBAP)

7. Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 7
VBAP Technology Stack
INGESTION
PROCESSING STORAGE
EDGE SECURITY/SYSTEM MGMT/GOV PROGRAMMING LANGUAGES

8. 8Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.
DEMO
VBAP BATCH & VBAP STREAMS

9. Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 9
Batch: Actionable Insights Visual Exploration
Cross Domain Analysis: Channel, RCM, Dispatch Path Analysis

10. Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 10
Streams: Just In Time Intervention
Enrichment, Correlation,
and Persistence
Big Data
Streaming
Dashboards
Update / AlertsStreaming Sources
Errors and Events
Repair calls
Customer touch points
Agent chats
Repair
Omni Channels
Call Center Agents
Device Logs
Data Ingestion
Delivery Failures

11. Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 11
Summing It UP……
• People, People, People
• Focus on a Problem Statement
• Garner the Right Internal Support
• Find the Right Industry Partnership
• Technology is not a Silver Bullet
• Expect Changes as Technology Matures
• Crawl, Walk then Run

12. Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 12
Questions
Ibrahim Itani: ibrahim.itani@verizon.com
Yogesh Sawant: Yogesh.Sawant@verizon.com