presentation slide

1. Industrial Training
Presentation
Presented by: RATNAWANI BINTI AB RASHID
Student ID: 62212219396
Uni’s SV: MR JIMIE NOOR RAMLI

2. LIST OF CONTENTS
1.0 Internship Description
2.0 Company Background
3.0 Industry Analysis
4.0 Company Internal & External Analysis
5.0 Competitor & Customers Analysis
6.0 Problems Faced During the Assignment & Its Solutions
7.0 Findings & Discussions
8.0 Conclusions & Recommendations

3. 1.0 INTERNSHIP DESCRIPTION
Objectives of INTRA
• Improve knowledge of certain business disciplines
• Develop and strengthen communication, technology, quantitative reasoning, and
teamwork abilities in the workplace
• Observe business processes and decision-making and engage in them
• Meet possible mentors and professional role models
Position Assigned
• Admin Staff
Involvement and Participation
• None
Figure 1.0: Logistics Operation
office in PBKSB

4. Major Tasks & Gantt Chart of 16 weeks of INTRA
1.0 INTERNSHIP DESCRIPTION (cont’d)

5. 2.0 COMPANY BACKGROUND
Companies History
• Eastern Pacific Industrial Corporation Berhad (EPIC) is a corporation of the Terengganu State
Government
• EPIC was founded on 17th January 1981
• Became a publicly traded corporation on 21st March 1990
• Major industries include providing base services to the offshore oil and gas industry, port
management, and pipe threading and fabrication
• Pangkalan Bekalan Kemaman Sdn Bhd (PBKSB) main subsidiary of EPIC and established in 1982
• It is a fully-integrated oil and gas supply base
• There are 4 departments under PBKSB
1. Logistics Operations (PBKL)
2. Supply Services Operations (PBKSS)
3. Property department
4. Marine department

6. 2.0 COMPANY BACKGROUND (cont’d)
Companies Location
Figure 2.2: EPIC’s Office (HQ)
Figure 2.3: PBKSB Office
Figure 2.1: Kemaman Supply Base, Teluk Kalong, Kemaman,
24007, Cukai, Terengganu

7. 2.0 COMPANY BACKGROUND (cont’d)
Vision & Mission
Vision
“To Become a Prominent State-linked Corporation
Through Excellence in Oil & Gas, Logistic and Energy
Businesses”
Mission
“As a Business Entity, We Optimize Our Service
Quality, Cost Effectiveness and Profitability in All Our
Activities Along the Stakeholder’s Value Chain”
“As a State-Linked Corporation, We Contribute
Rigorously to The Well Being of The State’s Socio-
Economic Development”
Vision
"To be a complete and integrated petroleum supply
base"
Mission
"Provide excellent services and infrastructure to
drive the company's growth to all shareholders“

8. 2.0 COMPANY BACKGROUND (cont’d)
PBKSB Organization Chart
General Manager
Syed Abdullah

9. 2.0 COMPANY BACKGROUND (cont’d)
Pangkalan Bekalan Kemaman Sdn Bhd (PBKSB) Services

10. P E S T E
L
Political Economic Social Technological Environmental
Legal
• Involved
indirectly
with the
states
• Port
expansion
Changes in
technology
transportation
• Attitudes
toward
“green” or
ecological
products
• Laws
regulating
environment
pollution
• Governed
under
privatization
agreement
• The company
operation is
ISO certified
for quality
management
system
• Good working
relationships
with
government
agencies
• Top
management
changes
frequently
• Global crude
oil price
• Sustainability
of the
surrounding
industry
3.0 INDUSTRY ANALYSIS
Macro Environment – PESTLE Analysis

11. 3.0 INDUSTRY ANALYSIS (cont’d)
Micro Environment – Porter’s 5 Forces Analysis
Threat of
New Entrants
Threat of
Substitutes Services
Bargaining
Power of Buyers
Bargaining Power
of Suppliers
Rivalry among
Existing Competitors
• Low
• High
capitalization,
as the new
company will
need to set up
vehicles,
infrastructure,
and a huge
crew, among
other things
• Necessitates
the approval of
a license from
customs
• Medium
• A few
substitutes’
services
available
• Located in the
Teluk Kalong
Industrial
Area
• Low
• The number of
companies in the
same sector is
limited
• The buyer has a
limited number of
companies to
purchase the
service and there
may be no pricing
rules
• High
• Local suppliers
where able to
increase the price,
reduce the
quality, or lower
the availability of
their products or
services
• Low
• Tok Bali Supply
Base Sdn Bhd,
where the
company was
involved in the
same industry in
early 2015

12. 4.0 COMPANY INTERNAL & EXTERNAL ANAYLIS
SWOT Analysis
WEAKNESSES
THREATS
W1: Relying on revenue from supply-base operations
W2: Uncertainty in the economy
W3: Crude Oil Price Dependency
T1: Tok Bali started operation
T2: From other local business owners
T3: Technological advancements
T4: The Kuantan Port Consortium submitted an application
for a supply base license
T5: Nearer industrial sector with yards and office buildings
T6: Customers improve their productivity
STRENGTHS
OPPORTUNITIES
S1: Establish a strong agreement with PACs
S2: Acquire customer recognition
S3: Strategic and great location
S4: Proven experience in the corporate world
S5: A strong asset base with well-maintained infrastructure
and facilities
S6: GLC
S7: Certified to ISO 9001, 14001, and OHSAS 18001
S8: Skilled management and personnel
O1: Customers request PBKLSB to run their companies
- pay for the service
O2: Improving internal processes for efficiency,
effectiveness, quality, and ethics.
O3: Improve ILMS and IFS use efficiency and effectiveness -
digitalization
O4: Section 77 of the Petroleum Supply Base Act
O
S W
T

13. • Owned and operated by Matrix Reservoir Sdn.
Bhd. (MRSB), to serve the oil and gas industry in
the offshore Peninsular Malaysia and Gulf of
Thailand.
• Located at Tok Bali, Pasir Puteh, Kelantan.
• Permitted under Section 65 and 65A of the
Customs Act 1967, Bonded Warehouse and
Manufacturing, and has a land size of 250 acres.
• Close to the South China Sea's oil and gas
exploration area.
5.0 COMPETITOR & CUSTOMERS ANALYSIS
Competitor Analysis
Tok Bali Supply Base Sdn Bhd (TBSB) logo
Services provided by TBSB

14. 5.0 COMPETITOR & CUSTOMERS ANALYSIS (cont’d)
Customers Analysis
Following are 10 Petroleum Arrangement Contractors (PACs) operating in Kemaman Supply Base
(KSB) area

15. 6.0 PROBLEMS FACED DURING THE ASSIGNMENT AND ITS SOLUTIONS
Problems
Manpower always make changes of
applying leave due to the off-day clashes
Manpower did not mark their work
attendance in daily work schedule
There is a software issue that prevents
confirmation of job tickets
Solutions
Manpower make a contact to make an
amendment of their leave
Need to review manpower attendance in
HR portal of EPIC
Re-key in the job ticket data in KBay
system

16. Industry Analysis
• From the PESTLE analysis, PBKSB is an important subsidiary of EPIC
• Porter's Five Forces analysis shows that PBKSB strategists can get a thorough view
of the effects on the company's profitability in the oil and gas industry.
7.0 FINDINGS & DISCUSSIONS
Competitive Analysis
• PBKSB ahead of its rival
Customers Analysis
• PBKSB serves all 10 PACs equally, and places a growing focus on customers to build
long -term brand loyalty
Problem Analysis
• Mismanagement of manpower and Kbay system

17. Conclusion based on Industry analysis
• Comprehend the strategic importance of planning, adapting new technology, and
implementing innovative methods.
Conclusion based on Company Internal & External analysis
• Distinctive approach to the oil and gas industry and strong profitability when it comes in
providing services to customers.
Conclusion based on Competitor and Customers Analysis
• Aware about its competitor.
• Conducts business and deals with customers who are also businesses.
Conclusion based on INTRA
• Perform tasks that can be applied to future admin career preparation.
• Motivated to work as an administrative and executive assistant.
• How other industries handle their business activities and services.
8.0 CONCLUSIONS & RECOMMENDATIONS
Conclusions

18. 8.0 CONCLUSIONS & RECOMMENDATIONS (cont’d)
Recommendations
Recommendations based on Industry analysis and Company Internal & External analysis
• Controlling
• The development of the distribution network
Recommendations based on Competitor and Customers Analysis
• The development of customer intimacy.
• Concentrate on developing a strategy
Recommendations based on INTRA
• Hire additional staff due pandemic Covid 19.
• Improve work ethic.