Slides brugt til Elance Expert Evening med Halfdan Timm omhandlende online markedsføring. Eventet fandt sted 17. september 2013. Læs mere: http://www.elance.com/ http://halfdantimm.dk/

1. Elance Expert Evening
Hahaha.. They think I’m an expert.
Halfdan Timm

2. Nå, hvad skal vi så i dag?
So, what is this all about?

3. My background
● Law student @ Aarhus University
● Advokaterne Sankt Knuds Torv P/S
● Timm Textus -> Halfdan Timm ApS + JUF.dk ApS
● Founder of Affiliate DM 2011 + 2012 + 2013
● Love online marketing – SEO, SEA, CRO etc.

4. RFQ-service for lawyers and accountants.
Launched medio august 2013.
www.juf.dk

5. There is not just one
solution

6. Lets start with one of the most important traffic
sources…

7. Find competitors keywords
Use Searchmetrics.com.

8. FAQ from your Analytics
Analytics -> Sources – Organic – Advanced:
Hvilken|Hvad|Hvem|Hvilke|Hvor|Hvordan|Hvornår
Matching RegExp

10. FAQ – Awesome content
1.Content, content, content
2.Internal linking – boost the important pages
3.Creating a bigger domain – big is good in
SEO anno 2013
4.Most important: Helping out your users!

11. UberSuggest
Find keywords easily.

12. UberSuggest
Find keywords easily.

13. Ahrefs
Track (and copy) your competitors links

14. OpenSiteExplorer
Track (and copy) your competitors links

15. Zip codes / Postnummer

16. Google Plus & SEO

17. Video
Massively underrated.

18. Video
• Links from YouTube (and other platforms)
• Increasing time spend on page =
awesome SEO
• Awesome content
• Can help convert visitors

19. Video + Conversion
Duglemmerdetaldrig.dk

20. Get press –
and links

21. • Conduct simple research
• Present data well
• Call relevant journalists
• ??????
• Profit

22. JUF.dk/danskernes-boligkob-2013

23. JUF.dk/danskernes-boligkob-2013
• Facebook (JUF’s page, estate-pages, other
pages)
• Boligdebatten.dk
• Bolius.dk
• Google Plus
• Twitter
• Sponsored FB-ads

25. Copy

26. Make your buttons relevant

27. Use ”Get”

28. Font size – 16 pixels. Minimum.

29. Split testing

30. Test with your users

31. Facebook ads

32. Facebook ad recipe
★ Always use the Power Editor (in Chrome)
★ Only ads in News Feed
★ Normally mobile performs really good - but depends
★ Make ad from status update
★ Picture should look like a normal picture - not ad

33. Retargeting on Facebook
Use
Adroll.com
or
Perfectaudience.com

35. Google Plus

36. Adsensemobileapps.com
Usually horrible conversion rate.
Look where to conversion rate is low –
and dismiss.

37. USP in sitelinks

38. Special negative words

39. Newsletters
No-reply vs. Halfdan@Yourcompany.com
Coolstuff: 2 % higher opening rate

40. Use your PS
Most read part of your newsletter – people
scroll.
Use it wisely.

41. Use a pop up to gather e-mails

42. Follow up

44. Thank you!