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HA L IFA X:
C UR R E NT C ONDIT IONS
A ND E C ONOMIC
P R OS P E C T S


     Fred Morley
     EVP and Chief Economist
     November 2012
T HE G R E AT E R HA L IFA X PA R T NE R S HIP


                                           Investor
                                           Relations     Community
                            Investment
                                                         Economic
                             Attraction
                                                        Development

            Competitive
           Intelligence &
                                                                      Connector
              Strategic
               Advice




   Marketing
                                                                                   Halifax
                                                                                  Gateway

                                          Partnership



 Smart-                                                                             Economic
Business                                                                             Strategy
HOW MUC H DO Y OU K NOW A B OUT
HA L IFA X?




               4
Question 1:

How Big is Halifax?


1.   600 Sq km
2.   3100 Sq km
3.   5600 Sq km
4.   9200 Sq km
Answer 1:

3. 5600 Sq km, about the same size as
   PEI…




 Halifax Regional Municipality
                                 Prince Edward Island
Question 3:

How Many Universities are there in Halifax?


1.   Two
2.   Three
3.   Five
4.   Six
Answer 3:

4. There are Six:
   1. Dalhousie University,
   2. Saint Mary’s University,
   3. Mount St Vincent University,
   4. Nova Scotia Centre for Arts and Design,
   5. Kings College, and
   6. Atlantic School of Theology
Question 4:
Which Canadian Banks got their start here in Halifax?


1.   CIBC
2.   Royal Bank
3.   Bank of Nova Scotia/Scotiabank
4.   Bank of Montreal
5.   TD Bank
6.   National Bank
Answer 4:

1. CIBC
2. Royal Bank
3. Bank of Nova Scotia/Scotiabank
Question 5:
Halifax is the North American Centre for what?
1.   Centre for the study of migratory marine mammals
2.   Buddhism
3.   Agriculture Biodiversity
4.   Early Nordic Cultural History
Answer 5:

2. Buddhism: for over a quarter of a century




Sakyong Mipham Rinpoche, the International spiritual leader
of the Shambhala Buddhist movement , during his wedding in
Halifax 2006.
Question 6:
Who was Robert Ross?
HA L IFA X – T HE B A S IC S


• Halifax is Atlantic Canada’s largest city, home to 390,328
  people
• 67% of the working age population have post-secondary
  education
• Nova Scotia has the most diversified and stable economy in
  the Atlantic region.
• Halifax produces 55% of Nova Scotia’s GDP
   – 19% of Atlantic Canada’s Total GDP
• Halifax produces 50% of Nova Scotia’s Retail Sales
P OP UL AT ION G R OWT H




Census Metropolitan   2006 Population     2011       Actual   % Growth
        Area                            Population   Growth
     St. John’s          181,113         196,966     15,853     8.8%

      Regina             194,971         210,566     15,595     8.0%

      Quebec             719,153         765,706     46,553     6.5%

      Halifax            372,858         390,328     17,470     4.7%

     Victoria            330,088         344,615     14,527     4.4%

      London             457,720         474,786     17,066     3.7%
HA L IFA X IS AT L A NT IC C A NA DA’S HUB F OR :


•   Transportation and Logistics
•   Information Technology
•   Finance & Insurance
•   Business Services
•   Education
•   Healthcare
•   R&D
•   Media
•   Retail
•   Tourism
HA L IFA X A S S E T S

• Finance and Insurance
   – Over 50% of all the fund management and related activities
      companies
• Specialized legal services.
• Specialized business services.
• Information technology services.
   – 43% of the firms across the Maritime Provinces involved in
      computer systems design and related services are located in Halifax.
• Cultural and entertainment activity
• Specialized health care.
   – Halifax is home to 46% of the Maritime Provinces' specialist
      physicians
• Industry Associations and Non-Governmental Organizations
• R&D assets
WHAT T HE PA R T NE R S HIP OF F E R S
                                                                         NSCC
Better Performance




                                                                         & Uni
                                                   Port

                                                            Shipping
                                                               Airport                Internet

                                                                          Econ Dev.                                  WF
                       Housing                                                                                      Quality
                                                            Phone/
  Prov                                                       Cell
Highway                                                                                                           WF Avail

                                                     Schools
Poorer Performance




                                                        Fed Reg.
                                                                                                       NS
                                                  Fed Tax                  HRM Reg.                   Reg.

                                                                                 NS Tax

                                                                            HRM Tax




                                 Less Important                                                  More Important
10 YEAR ECONOMIC OVERVIEW


                 Indicator                          2001              2011     Trend
 Population                                       359,000            390,328
 Employment                                       189,400            224,000
 Unemployment Rate                                   7.0%             6.1%
 Inflation Rate                                      2.0%             3.5%
 Housing Starts                                     1,404             2,954
 Retail Sales ($ Millions)                          4,268            6,481*
 University Enrolment                             30,233*            30,792
Sources: Statistics Canada, Conference Board of Canada,CMHC, MPHEC
*Extrapolated from existing data.
HALIFAX SNAPSHOT


INDICATORS                                              2011       2012
Labour Force Size - August                             239,400   240,300
Unemployment Rate - August                              6.3%      6.5%
Labour Force Participation Rate - August                70.6%     69.9%

Inflation Rate - August                                 3.5%      1.3%
Housing Starts - August                                 232        446
Value of Building Permits - July ($ millions)           90.2      87.4

Retail Sales - July($ millions, Seasonally Adjusted)   554.2      545.8

Investment - Non-Residential Construction - Q2          90.3      103.6
'11/'12 ($mils)
R E C R E AT ION




                   24
A R T S A ND C ULT UR E




                   25
A R T S A ND C ULT UR E




                  26
E C ONOMIC F OR E C A S T – C ONF E R E NC E
B OA R D
G OL DE N G OOS E
AT L A NT IC C A NA DA ME G A -P R OJ E C T S

 Atlantic Canada Mega-projects Total
 $60.8b

 Here Are A Few Examples:



   Potash Corp. Mine $1.7b                      White Rose Oil Fields Expansion $3.5b
                                                       Hibernia South$1.7b
                                                        Hebron Oil Fiild$8.3b
                                                Long Harbour Plant $2.8b
                                                Emera Maritime Power transmission Line
                                                $1.2b
                                                Shell Offshore Exploration Project $1b
                                                Irving National Shipbuilding Project $25b

              Point Lepreau Nuclear Facility Refurbishment $1.4B
MA J OR P R OJ E C T S : S HIP S
T HE B R OA D E C ONOMIC IMPA C T S F OR NOVA
 S C OT IA , 2012-30
 Summary Economic Impact in Nova Scotia by NSPS
 Project
 Dollar values shown in $Millions

                                                            Combat              Non-Combat               No Contract
                 Annual Average                             Scenario             Scenario                Scenario***

                  Employment*                                  8,453                  3,744                  -1,169
            Real GDP (basic prices)                            $661                   $278                   -$171
             Federal Income Taxes                               $66                    $25                   -$17.1
           Provincial Income Taxes                              $51                    $19                    -$13
           Corporate Income Taxes                               $34                    $13                    -$9.6
                  Indirect Taxes                               $115                    $44                   -$27.3
                Personal Income                                $447                   $183                   -$118
*Direct, indirect and induced in Nova Scotia.
**All dollar values except real GDP are shown in current (non-inflation adjusted) dollars. Real GDP is shown in basic prices 2002
dollars). Source: Conference Board of Canada (May 2011)
*** No contract scenario covers 2018-30 period where shock occurs at Halifax Shipyard after current contracts end.
Partners, Partners, Partners
• Began with 5 core partners that grew to over 75
• Over 100,000 emails sent from partner databases
• Over 100 locations with Ships Start Here materials
• Mass deliveries of Ships Start Here tools & materials
CanadianShipsStartHere.ca
• 10,571 declarations of support
• 4,700 email addresses collected
• 33,749 pageviews since launch on June 27, 2011
S T R ONG S UP P OR T AT HOME
IN HA L IFA X
NE IG HB OUR HOODS
Social Movement: FACEBOOK
 • Over 6,000 active “likes” at peak
 • 100s of lawn-sign photos submitted from across Nova Scotia
   and beyond
 • Over 700,000 post views from over 2,200 interactions
A OP S S TAT US


       Major Milestone      *AOPS    DND Published Date
NSPS Selection of Shipyards           October 2011 ✔
Signing of Umbrella Agreement         February 2012 ✔
Signing of AOPS Ancillary Contract
                                       June 27, 2012 ✔
(initial planning)
Signing of AOPS Design Contract                   2013

Finalize Engineering & Planning                   2015

Signing of AOPS Build Contract                    2015
Cut Steel on First AOPS                           2015
Delivery of First AOPS                            2018
AOPS Program Complete                             2024
                                     * Dates published by DND as of May 9, 2012
L OWE R C HUR C HIL L P R OJ E C T
B US INE S S E S A R E MODE R AT E LY OP T IMIS T IC


               Optimism rating of current economic prospects for HRM
                                     businesses
                                Source: GHP Business Confidence Survey
 80%

 70%

 60%

 50%

 40%

 30%

 20%

 10%

  0%
       Extremely optimistic   Moderately    Not very optimistic Not at all optimistic   Don't know/no
                              optimistic                                                   answer
                              Autumn 2011     Spring 2012      Autumn 2012
5 Y E A R S F R OM NOW


            Optimism rating of future economic prospects (5 years) for
                                 HRM businesses
                               Source: GHP Business Confidence Survey
80%

70%

60%

50%

40%

30%

20%

10%

 0%
      Extremely optimistic   Moderately    Not very optimistic Not at all optimistic   Don't know/no
                             optimistic                                                   answer
                             Autumn 2011     Spring 2012      Autumn 2012
R E S IDE NT IA L A ND NON-R E S IDE NT IA L B UIL DING
P E R MIT S

                  Residential and non-residential building permits, Halifax
                                           Source: Statistics Canada
$900,000


$800,000


$700,000


$600,000


$500,000


$400,000


$300,000


$200,000


$100,000


     $0
           2000     2001   2002   2003   2004          2005     2006        2007   2008   2009   2010   2011

                                         Residential      Non-Residential
50
S UC C E S S : WE ’L L K NOW IT WHE N WE G E T IT




                                                    51
52
G OOG L E F UT UR E V IE W
G OOG L E   S T R E E T V IE W +
For more information on the Halifax advantage, visit:



http://www.whyhalifax.com
Fred Morley, Greater Halifax Partnership presentation

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Fred Morley, Greater Halifax Partnership presentation

  • 1. HA L IFA X: C UR R E NT C ONDIT IONS A ND E C ONOMIC P R OS P E C T S Fred Morley EVP and Chief Economist November 2012
  • 2.
  • 3. T HE G R E AT E R HA L IFA X PA R T NE R S HIP Investor Relations Community Investment Economic Attraction Development Competitive Intelligence & Connector Strategic Advice Marketing Halifax Gateway Partnership Smart- Economic Business Strategy
  • 4. HOW MUC H DO Y OU K NOW A B OUT HA L IFA X? 4
  • 5. Question 1: How Big is Halifax? 1. 600 Sq km 2. 3100 Sq km 3. 5600 Sq km 4. 9200 Sq km
  • 6. Answer 1: 3. 5600 Sq km, about the same size as PEI… Halifax Regional Municipality Prince Edward Island
  • 7. Question 3: How Many Universities are there in Halifax? 1. Two 2. Three 3. Five 4. Six
  • 8. Answer 3: 4. There are Six: 1. Dalhousie University, 2. Saint Mary’s University, 3. Mount St Vincent University, 4. Nova Scotia Centre for Arts and Design, 5. Kings College, and 6. Atlantic School of Theology
  • 9. Question 4: Which Canadian Banks got their start here in Halifax? 1. CIBC 2. Royal Bank 3. Bank of Nova Scotia/Scotiabank 4. Bank of Montreal 5. TD Bank 6. National Bank
  • 10. Answer 4: 1. CIBC 2. Royal Bank 3. Bank of Nova Scotia/Scotiabank
  • 11. Question 5: Halifax is the North American Centre for what? 1. Centre for the study of migratory marine mammals 2. Buddhism 3. Agriculture Biodiversity 4. Early Nordic Cultural History
  • 12. Answer 5: 2. Buddhism: for over a quarter of a century Sakyong Mipham Rinpoche, the International spiritual leader of the Shambhala Buddhist movement , during his wedding in Halifax 2006.
  • 13. Question 6: Who was Robert Ross?
  • 14.
  • 15. HA L IFA X – T HE B A S IC S • Halifax is Atlantic Canada’s largest city, home to 390,328 people • 67% of the working age population have post-secondary education • Nova Scotia has the most diversified and stable economy in the Atlantic region. • Halifax produces 55% of Nova Scotia’s GDP – 19% of Atlantic Canada’s Total GDP • Halifax produces 50% of Nova Scotia’s Retail Sales
  • 16. P OP UL AT ION G R OWT H Census Metropolitan 2006 Population 2011 Actual % Growth Area Population Growth St. John’s 181,113 196,966 15,853 8.8% Regina 194,971 210,566 15,595 8.0% Quebec 719,153 765,706 46,553 6.5% Halifax 372,858 390,328 17,470 4.7% Victoria 330,088 344,615 14,527 4.4% London 457,720 474,786 17,066 3.7%
  • 17. HA L IFA X IS AT L A NT IC C A NA DA’S HUB F OR : • Transportation and Logistics • Information Technology • Finance & Insurance • Business Services • Education • Healthcare • R&D • Media • Retail • Tourism
  • 18. HA L IFA X A S S E T S • Finance and Insurance – Over 50% of all the fund management and related activities companies • Specialized legal services. • Specialized business services. • Information technology services. – 43% of the firms across the Maritime Provinces involved in computer systems design and related services are located in Halifax. • Cultural and entertainment activity • Specialized health care. – Halifax is home to 46% of the Maritime Provinces' specialist physicians • Industry Associations and Non-Governmental Organizations • R&D assets
  • 19.
  • 20. WHAT T HE PA R T NE R S HIP OF F E R S NSCC Better Performance & Uni Port Shipping Airport Internet Econ Dev. WF Housing Quality Phone/ Prov Cell Highway WF Avail Schools Poorer Performance Fed Reg. NS Fed Tax HRM Reg. Reg. NS Tax HRM Tax Less Important More Important
  • 21. 10 YEAR ECONOMIC OVERVIEW Indicator 2001 2011 Trend Population 359,000 390,328 Employment 189,400 224,000 Unemployment Rate 7.0% 6.1% Inflation Rate 2.0% 3.5% Housing Starts 1,404 2,954 Retail Sales ($ Millions) 4,268 6,481* University Enrolment 30,233* 30,792 Sources: Statistics Canada, Conference Board of Canada,CMHC, MPHEC *Extrapolated from existing data.
  • 22. HALIFAX SNAPSHOT INDICATORS 2011 2012 Labour Force Size - August 239,400 240,300 Unemployment Rate - August 6.3% 6.5% Labour Force Participation Rate - August 70.6% 69.9% Inflation Rate - August 3.5% 1.3% Housing Starts - August 232 446 Value of Building Permits - July ($ millions) 90.2 87.4 Retail Sales - July($ millions, Seasonally Adjusted) 554.2 545.8 Investment - Non-Residential Construction - Q2 90.3 103.6 '11/'12 ($mils)
  • 23.
  • 24. R E C R E AT ION 24
  • 25. A R T S A ND C ULT UR E 25
  • 26. A R T S A ND C ULT UR E 26
  • 27.
  • 28.
  • 29.
  • 30. E C ONOMIC F OR E C A S T – C ONF E R E NC E B OA R D
  • 31. G OL DE N G OOS E
  • 32. AT L A NT IC C A NA DA ME G A -P R OJ E C T S Atlantic Canada Mega-projects Total $60.8b Here Are A Few Examples: Potash Corp. Mine $1.7b White Rose Oil Fields Expansion $3.5b Hibernia South$1.7b Hebron Oil Fiild$8.3b Long Harbour Plant $2.8b Emera Maritime Power transmission Line $1.2b Shell Offshore Exploration Project $1b Irving National Shipbuilding Project $25b Point Lepreau Nuclear Facility Refurbishment $1.4B
  • 33. MA J OR P R OJ E C T S : S HIP S
  • 34. T HE B R OA D E C ONOMIC IMPA C T S F OR NOVA S C OT IA , 2012-30 Summary Economic Impact in Nova Scotia by NSPS Project Dollar values shown in $Millions Combat Non-Combat No Contract Annual Average Scenario Scenario Scenario*** Employment* 8,453 3,744 -1,169 Real GDP (basic prices) $661 $278 -$171 Federal Income Taxes $66 $25 -$17.1 Provincial Income Taxes $51 $19 -$13 Corporate Income Taxes $34 $13 -$9.6 Indirect Taxes $115 $44 -$27.3 Personal Income $447 $183 -$118 *Direct, indirect and induced in Nova Scotia. **All dollar values except real GDP are shown in current (non-inflation adjusted) dollars. Real GDP is shown in basic prices 2002 dollars). Source: Conference Board of Canada (May 2011) *** No contract scenario covers 2018-30 period where shock occurs at Halifax Shipyard after current contracts end.
  • 35. Partners, Partners, Partners • Began with 5 core partners that grew to over 75 • Over 100,000 emails sent from partner databases • Over 100 locations with Ships Start Here materials • Mass deliveries of Ships Start Here tools & materials
  • 36. CanadianShipsStartHere.ca • 10,571 declarations of support • 4,700 email addresses collected • 33,749 pageviews since launch on June 27, 2011
  • 37. S T R ONG S UP P OR T AT HOME
  • 38. IN HA L IFA X
  • 39. NE IG HB OUR HOODS
  • 40. Social Movement: FACEBOOK • Over 6,000 active “likes” at peak • 100s of lawn-sign photos submitted from across Nova Scotia and beyond • Over 700,000 post views from over 2,200 interactions
  • 41. A OP S S TAT US Major Milestone *AOPS DND Published Date NSPS Selection of Shipyards October 2011 ✔ Signing of Umbrella Agreement February 2012 ✔ Signing of AOPS Ancillary Contract June 27, 2012 ✔ (initial planning) Signing of AOPS Design Contract 2013 Finalize Engineering & Planning 2015 Signing of AOPS Build Contract 2015 Cut Steel on First AOPS 2015 Delivery of First AOPS 2018 AOPS Program Complete 2024 * Dates published by DND as of May 9, 2012
  • 42.
  • 43. L OWE R C HUR C HIL L P R OJ E C T
  • 44.
  • 45.
  • 46. B US INE S S E S A R E MODE R AT E LY OP T IMIS T IC Optimism rating of current economic prospects for HRM businesses Source: GHP Business Confidence Survey 80% 70% 60% 50% 40% 30% 20% 10% 0% Extremely optimistic Moderately Not very optimistic Not at all optimistic Don't know/no optimistic answer Autumn 2011 Spring 2012 Autumn 2012
  • 47. 5 Y E A R S F R OM NOW Optimism rating of future economic prospects (5 years) for HRM businesses Source: GHP Business Confidence Survey 80% 70% 60% 50% 40% 30% 20% 10% 0% Extremely optimistic Moderately Not very optimistic Not at all optimistic Don't know/no optimistic answer Autumn 2011 Spring 2012 Autumn 2012
  • 48. R E S IDE NT IA L A ND NON-R E S IDE NT IA L B UIL DING P E R MIT S Residential and non-residential building permits, Halifax Source: Statistics Canada $900,000 $800,000 $700,000 $600,000 $500,000 $400,000 $300,000 $200,000 $100,000 $0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Residential Non-Residential
  • 49.
  • 50. 50
  • 51. S UC C E S S : WE ’L L K NOW IT WHE N WE G E T IT 51
  • 52. 52
  • 53.
  • 54. G OOG L E F UT UR E V IE W
  • 55.
  • 56. G OOG L E S T R E E T V IE W +
  • 57. For more information on the Halifax advantage, visit: http://www.whyhalifax.com