Seminar Efficient Communication through Social Media

•

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Efficient communication through YouTube and other social media. Learn how to do it with this presentation from Hallvarsson & Halvarsson.

Empresariales Tecnología

Efficient communication
through social media

2009-02-27 | 1

Online communication then

2009-02-27 | 2

Online communication now

Portals
Portals Video
Video

SEARCH
Social
Social
Photo
Photo
networks
networks

Blogs
Blogs
Wiki
Wiki

2009-02-27 | 4

Trust in different sources

2009-02-27 | 7

New influences

http://www.universalmccann.com/Assets/strangers_reportLR_20080924101433.pdf

2009-02-27 | 8

Potential of social media
1. Online monitoring
2. Branding
3. Customer care
4. Spreading content
5. Thought leadership
6. Creating relationships
7. Crowdsourcing
8. Damage control

2009-02-27 | 10

6. Creating relationships

2009-02-27 | 16

8. Damage control

”How Google destroyed $1 billion of United Airlines”

2009-02-27 | 18

Agerande inom sociala medier

Overreact Have a strategy
Ignore Form policies
Cheat Shareable content
Spam Synergi effects
Think about the value
Become a thought leader
Activate customers & employees

2009-02-27 | 19

Overreact
California Costal Records Project

2009-02-27 | 20

Have a strategy

Develop a strategy for social media
Goals
Target groups
Channels
Measurements

Choose tactics
Activities
Engage co-workers

2009-02-27 | 24

Form policies
Policies for employees
Social media
Private blogs
Facebook

Policy for company
Reactions to social media
Who responds
Type of information to spread

Online media monitoring
Crisis handling

2009-02-27 | 25

Become a thought leader

2009-02-27 | 29

Activate customers & employees

2009-02-27 | 30

Get more traffic
Interesting material
Tag and categorise
Description
Synergi effects
Embedd
Bookmarking
Linking
Viral spread
Use micro-blogs
Subscribtions
Create relationsships – ”friends”, ”followers”, ”contacts”

2009-02-27 | 31

SAPA GROUP & Social media

+ All channels: 2 600 views on 2
months.
+ Only re-used material.
+ Sapa owns more results in the
SERP.
+ Encourages spreading of
knowledge and material
internally.

2009-02-27 | 36

Advertising vs social media

Full page color ad in Medium size banner ad EA Sports Tiger Woods
Dagens Nyheter on www.e24.se ”Jesus Shot” on YouTube
344 000 printed papers 500 000 impressions 2 700 000 views so far
26 000 euro / 1 day 10 000 euro / 1 week Free / Forever

BONUS: The visitors searched
actively for this video

2009-02-27 | 37

H&H Social Media Spotlight Report 08/09
Learn how to use social media:
Presence & visibility
Findability
Distribution
Monitoring & intelligence
Communication & participation

Best practice exemples
Research from H&H Webranking

Order at: www.webranking.eu

2009-02-27 | 38

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Seminar Efficient Communication through Social Media

1. Efficient communication through social media 2009-02-27 | 1

2. Online communication then 2009-02-27 | 2

3. 2009-02-27 | 3

4. Online communication now Portals Portals Video Video SEARCH Social Social Photo Photo networks networks Blogs Blogs Wiki Wiki 2009-02-27 | 4

5. Your brand is being discussed 2009-02-27 | 5

6. Are you listening? 2009-02-27 | 6

7. Trust in different sources 2009-02-27 | 7

8. New influences http://www.universalmccann.com/Assets/strangers_reportLR_20080924101433.pdf 2009-02-27 | 8

9. New influences 2009-02-27 | 9

10. Potential of social media 1. Online monitoring 2. Branding 3. Customer care 4. Spreading content 5. Thought leadership 6. Creating relationships 7. Crowdsourcing 8. Damage control 2009-02-27 | 10

11. 1. Online monitoring 2009-02-27 | 11

12. 2. Branding 2009-02-27 | 12

13. 3. Customer care 2009-02-27 | 13

14. 4. Spreading content 2009-02-27 | 14

15. 5. Thought leadership 2009-02-27 | 15

16. 6. Creating relationships 2009-02-27 | 16

17. 7. Crowdsourcing 2009-02-27 | 17

18. 8. Damage control ”How Google destroyed $1 billion of United Airlines” 2009-02-27 | 18

19. Agerande inom sociala medier Overreact Have a strategy Ignore Form policies Cheat Shareable content Spam Synergi effects Think about the value Become a thought leader Activate customers & employees 2009-02-27 | 19

20. Overreact California Costal Records Project 2009-02-27 | 20

21. Ignore 2009-02-27 | 21

22. Cheat 2009-02-27 | 22

23. Spam 2009-02-27 | 23

24. Have a strategy Develop a strategy for social media Goals Target groups Channels Measurements Choose tactics Activities Engage co-workers 2009-02-27 | 24

25. Form policies Policies for employees Social media Private blogs Facebook Policy for company Reactions to social media Who responds Type of information to spread Online media monitoring Crisis handling 2009-02-27 | 25

26. Shareable content 2009-02-27 | 26

27. Synergi effects 2009-02-27 | 27

28. Think about the value 2009-02-27 | 28

29. Become a thought leader 2009-02-27 | 29

30. Activate customers & employees 2009-02-27 | 30

31. Get more traffic Interesting material Tag and categorise Description Synergi effects Embedd Bookmarking Linking Viral spread Use micro-blogs Subscribtions Create relationsships – ”friends”, ”followers”, ”contacts” 2009-02-27 | 31

32. Social media Dynamics

33. 2009-02-27 | 33

34. 93 288 followers 2009-02-27 | 34

35. 2009-02-27 | 35

36. SAPA GROUP & Social media + All channels: 2 600 views on 2 months. + Only re-used material. + Sapa owns more results in the SERP. + Encourages spreading of knowledge and material internally. 2009-02-27 | 36

37. Advertising vs social media Full page color ad in Medium size banner ad EA Sports Tiger Woods Dagens Nyheter on www.e24.se ”Jesus Shot” on YouTube 344 000 printed papers 500 000 impressions 2 700 000 views so far 26 000 euro / 1 day 10 000 euro / 1 week Free / Forever BONUS: The visitors searched actively for this video 2009-02-27 | 37

38. H&H Social Media Spotlight Report 08/09 Learn how to use social media: Presence & visibility Findability Distribution Monitoring & intelligence Communication & participation Best practice exemples Research from H&H Webranking Order at: www.webranking.eu 2009-02-27 | 38

Seminar Efficient Communication through Social Media

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Seminar Efficient Communication through Social Media