1. Evaluation Of
Asian Beatz
Magazine

2. In what ways does your media product
use, develop, or challenge forms and
conventions of real media products
The magazine which I have created uses the same forms of a real music magazine, I have
done this by using alike layouts and using the same kind of style for my front cover, contents
page and double page spread, my layout is quite simple I don’t try to go over the top with any
of the content which I have provided, however I have made it look quite eye catching, I have
done this to attract my target audience which is Asian males and females from the ages of
15-25.
I have used all conventions that are included in a real music magazine, as you can see the
similarities between my magazine and the Brit Asian magazine, as you can see that the main
headline on the front cover of Brit Asian is bold and big so the reader will be able to see it. I
have used that same kind of style where the main headline is on the front in bold where the
reader will be able to see it. Also I have made the my main image quite big the reason for
this is so then it can catch the readers eye as soon as reader sees it, although I decided not to
use any other pictures on my front cover as I thought it would start to look over crowded, by
doing this I have challenged a form of a magazine as some magazine do have the main image
but also small images linking to their stories. But I included the titles to these articles as I
thought it makes it short and sweet and also makes the reader my intrigued to read on. I also
used a short and quick line on the top of my magazine as it has been done in Brit Asian
magazine this is to make sure I am targeting the right audience towards the magazine. I have
also developed the ideas of my music magazine by adding a promotional advert at the
bottom of my front cover.

3. In what ways does my media
product use, develop, or challenge
forms and conventions of real
media products?
My contents page is simple but at the same time is also attractive as it stands out and
follows the same conventions of a music magazine, as you can see that my contents
page picture is quite bold and it stands out on the contents page. I have used many
bright colors in my contents page I have done this so that it can stand out in front of
my target audience which will help my target audience to read on. This convention is
also shown in real media magazine as well.
I also used different shapes in which I have placed my text I have done so that it will
become easier for my target audience to know the different sections of my magazine
and help them understand each section and make it easier and have them connect
with my magazine, this is also another convention that is used in real media
magazines.

4. In what ways does my media
product use, develop, or challenge
forms and conventions of real
media products ?
My double page spread was quite effective and eye catching, I used all conventions
which are to be used for a double page spread and conventions which are shown in real
media magazine double page spreads. I wrote my article having my target audience in
mind I did this as I had remember that through my article I will be addressing and
reaching out to my target audience. By doing this I have followed a code and
convention which is included in a real media magazine.
The images on my double page spread stand out and have an effect on the audience
and also represent the article which is included on the double page spread they do this
by representing the headline which is ‘East Meets West’.

5. What Kind of Media Institutions
would i distribute my magazine to
and why?
The media institution that I have chosen to distribute my Music magazine to is
IPC. The reason behind me choosing IPC as a distributor for my magazine is
that IPC distributes many magazines around the UK and is quite famous. Also
the reason for me choosing this company to distribute my magazine is because
it makes over 350 million magazines over a year.
Other factors which made me choose IPC as the distributer for my magazine
was that it has a very diverse audience as it doesn’t just provide magazines for
male or females it provides magazine for both genders.
I believe that IPC is the right media institution to distribute my music magazine
’Asian Beatz’, the reason for this is because IPC also distributes magazines
which are targeted at male and females, also IPC do not sell magazines that are
the same as mine, what I mean by this is that the same genre. This is a plus
point for me as it shows that I will not have many competitors.

6. How do my media product
represent particular social
groups?
My music magazine Asian beatz represents particular social groups through the music that it provides and
the content in the magazine. The particular social group that I have represented is middle class people. I
have represented my targeted social group through my front cover as they want somebody that they can
relate to somebody they know and as my social is made up of young males and females so having this in
mind I wouldn’t use an old man for my front cover as this would not represent my target social group.
Other factors that I have used to represent my particular social group is the content included, I have written
articles that represent my social group as I have written the articles having the particular audience and
social group in mind. On the economic level the groups which I have chosen are C1 and C2 the reason I
have chosen these specific groups is because firstly people in these groups will be able to afford my
magazine, also it will be this group of people who will be more likely to read the content included in my
magazine, also C1 and C2 are the biggest social groups as in these groups you have different people from
different professions so representing these two groups is a hard job but also when it will be time to sell the
magazine I will have a lot more buyers as the group has such a wide range of people in it.
However I have explained that my magazine represents middle class people but it also represents another
social group, this group is the E group even though this is made up of pensioners and unemployed people
the main people I am representing in this group is students as I believe that I have also represented them
through the music which is included as they will also be interested in the music and also the content.
On the whole I have shown that I have represented two different social groups and that my magazine will
be providing for these different social groups, as they have been represented through the content and
music.

7. Who would be the audience for my
media product?
Their is going to be a wider range of people who my magazine will be
targeting but my main consumer is going to be Asian male and females
between the ages of 15-25, as stated in my audience research the reason
I have chosen Asian males and females as my target audience is because
during my research I found out that the Bhangra genre of music was most
popular with this age group, this is the reason for me choosing this age
range and this ethnicity for my target audience.

8. How did I attract/address my
audience?
I attracted my audience in many different ways, firstly I looked at a magazine which
was called Brit Asian and I also looked at the different ways in which they attracted
their target audience as I am providing for the same type of audience. I then used
these ideas and followed them so then I could attract my audience.
I priced my magazine at £1.99 this is a reasonable price for my magazine and also
for my target audience as this will be affordable for them.
I also attracted my target audience by using promotional adverts, as i had written
on my front cover win tickets to see Jay Sean live, this helps to attract my audience
as Jay Sean is quite popular and a lot of people will want to see him live.

9. Looking back at my
preliminary task, what do I
feel I have learnt from it to the
full product?
As I explained in my presentation about the improvements which I have made since
my preliminary task. Looking back at the school based magazine which I had
produced my use of Photoshop has improved a lot as you can see the difference
between my preliminary task and my main task. The value of my work has
increased as the school based magazine was quite simple compared to my main
task which is much more detailed and has much more to say about itself, whereas
my preliminary task was quite dull and isn't anything in comparison to my main
task.
I have gained much more knowledge on how to use different software’s. Also my
knowledge overall has improved as my work value and presentation has improved.
You can also see that my main task quality is much better than my preliminary task.

10. What have you learnt about
technologies from the process of
constructing this product?
During the production of my magazine I learnt a lot about how to use the
software Photoshop, by using this software I gave my music magazine a much
more professional look and made it look like a real music magazine.
I learnt how to use Photoshop from the beginning, and I have learnt a lot
about the software and also how to use different tool on the software such as
(Opacity, gradient tool, lasso tool, quick selection tool, magic wand tool, blur
tool), the software also helped me to edit my photographs which are included
in magazines, this is how I made my pictures stand out, also the software
helped me to change the font and size of my writing so I could make it any size
so it could stand out.
On the whole I am glad that I used Photoshop to construct my magazine as by
using this software my magazine was given a much more professional look.