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BrightonSEO October 2020 talk
- 1. Earning high-quality links with little or no content pieces Hana Bednarova #brightonseo @Miss_HanaB
- 2. We all love big content #brightonseo @Miss_HanaB
- 3. And we should, it’s great, we can do so much with it, right? #brightonseo @Miss_HanaB
- 4. But as with everything … #brightonseo @Miss_HanaB
- 6. Our larger pieces can take much longer to perform than what we planned for #brightonseo @Miss_HanaB
- 7. Or don’t reach results that we expected #brightonseo @Miss_HanaB
- 8. So, while we are creating or promoting our larger pieces, we should have a few more tactics going on. #brightonseo @Miss_HanaB
- 9. At the end of the day, we can’t rely on one thing! #brightonseo @Miss_HanaB
- 10. Building links with no content pieces #brightonseo @Miss_HanaB
- 11. Now, I am not saying building links for £0 – because you will be investing a lot of time in this and time costs money. #brightonseo @Miss_HanaB
- 12. Promote Service or Products #brightonseo @Miss_HanaB
- 14. All about research! Find relevant publications and get in touch with them #brightonseo @Miss_HanaB
- 15. React to journalists’ requests #brightonseo @Miss_HanaB
- 17. Introduce your clients to the press! #brightonseo @Miss_HanaB
- 18. And they will start asking for experts directly too! #brightonseo @Miss_HanaB
- 19. Remember this one? #brightonseo @Miss_HanaB
- 20. Remember this one? #brightonseo @Miss_HanaB
- 21. Remember this one? #brightonseo @Miss_HanaB
- 22. Remember this one? #brightonseo @Miss_HanaB
- 24. Newsjacking
- 30. It does take a lot of time to create your own calendar #brightonseo @Miss_HanaB
- 31. So here is one for October, November and December 2020! bednarcomms.co.uk/awareness-calendar-2020/ #brightonseo @Miss_HanaB
- 32. And I’ll tweet one for 2021 in December! #brightonseo @Miss_HanaB
- 33. Re-use your older content (not old) #brightonseo @Miss_HanaB
- 35. You can use Awareness Days again! #brightonseo @Miss_HanaB
- 36. Little content / quick wins #brightonseo @Miss_HanaB
- 37. Quick analysis of public data #brightonseo @Miss_HanaB
- 39. We all love FOIs #brightonseo @Miss_HanaB
- 41. Don’t wait for ‘the right’ client, if you think of an idea, send out FOIs and get all data you need before you actually need it! #brightonseo @Miss_HanaB
- 43. Turn desk research into a quick piece #brightonseo @Miss_HanaB
- 44. It’s about having a few tactics to support (or replace, if there isn’t big budget) larger campaigns #brightonseo @Miss_HanaB
- 45. In the first two weeks of September with these (additional) tactics we secured over 100 links across just 2 of our clients #brightonseo @Miss_HanaB
- 46. Summary Promote your clients’ services or products React to journalists’ requests Newsjacking Introduce your clients to the press/comments Awareness Days #brightonseo @Miss_HanaB
- 47. Summary Re-use older content if relevant Use public data FOIs And desk research #brightonseo @Miss_HanaB