This document summarizes a SuitUp event that brought together volunteers from the Minnesota Vikings and UNRL brands to coach students from South High School in a business case competition. The students were split into teams and created marketing strategies and pitches for a Vikings/UNRL collaboration. The winning team proposed a "Player Driven Hoodie Campaign". Surveys found the event helped students feel more confident and interested in career paths like business, marketing, and fashion. Both volunteers and students enjoyed interacting and want to participate in future SuitUp events.

1. SuitUp with The Minnesota Vikings x UNRL
3.28.2023
Opening Doors and Reimagining Pathways for
Students Everywhere…

2. About The Minnesota
Vikings
The Minnesota Vikings
are a National Football
League team. The Vikings
play 17 games each year
in the always-tough NFC
North division, matching
up against the Chicago
Bears, Detroit Lions and
Green Bay Packers.
About South High
School
South High School’s
mission is to educate
each student to be
committed and
responsible lifelong
learners, who possess the
ethical values and critical
skills necessary for
success in a culturally
diverse,
technology-driven, global
society.
About UNRL
UNRL is an athletic lifestyle brand
based in St. Paul, Minnesota. The
brand has approximately 75
authorized retailers in the United
States; some of which include
Scheels, Goldy's Locker Room,
Minnesota Wild Hockey Lodge and
various elite golf shops. UNRL also
provides custom apparel for
professional and amateur sports
teams, along with corporations and
small businesses.
students &
volunteers
engaged
48

3. Volunteers Gender Students
67% Female 22%
28% Male 78%
6% Prefer Not Say N/A
Meet the Participants
Volunteers Race/Ethnicity Students
N/A African American 44%
6%
Asian / Pacific
Islander N/A
N/A Black 6%
83% Caucasian/White 6%
6% Hispanic/Latinx 28%
6% Multi-Racial 6%
N/A
Not Listed / Another
Identity 6%
N/A Prefer Not Say 6%

4. 4
Business Case Challenge
Through SuitUp, volunteers from The Minnesota Vikings & UNRL, and students from South
High School participated in a SuitUp business competition in which they created a new and
innovative marketing strategy for UNRL's collaboration with the Minnesota Vikings,
including a promotional strategy for game day. Volunteers coached students in various
departments before helping them pitch to judges for a cash prize.
Winning Team:
Player Driven Hoodie
Campaign
Team 1:
UNRL Everywhere
Team 3:
Gritty Deluxe Pack
Team 2:
The Rise of a Skol
Collection
SuitUp to the Challenge
Team 4:
Player Driven
Hoodie Campaign

5. From Student to CEO…
A look at how we are changing life trajectories
through corporate skills-based volunteering

6. Competitions Make a Difference…
100%
of students feel more confident in school
and preparing for a career after working
with SuitUp and their coaches
100%
of volunteers believe their company
made a positive impact through SuitUp
100%
of volunteers see SuitUp as a way to
encourage more students to explore their
industry or company
AFTER SUITUP...

7. Vikings/UNRL Impact
SuitUp asked students if The Minnesota Vikings & UNRL SuitUp competition
made an impact on their future career choice. 89% of students said that
engaging with the volunteers influenced their career choice and now they can
see themselves using skills such as communication, teamwork and public
speaking. Students are now interested in exploring the following fields:
Business Administration / Entrepreneurship 56%
Education 6%
Fashion Design 17%
Financial Services 28%
Graphic/Web Design 11%
Healthcare 11%
Marketing 39%
Media/Public Relations 11%
STEM 17%
Other 17%

8. Same time
next week?
100% of volunteers are interested in doing a SuitUp competition again
100% of students enjoyed interacting with their SuitUp coaches
100% of students would like to participate in SuitUp again

9. During the competition, we
overheard…
“
“The UNRL members made us feel welcomed and at home.”–
SuitUp Student
“My favorite part was connecting with the coaches. They helped us
evolve and understand the concept of how to work in a team.”–
SuitUp Student
“I enjoyed helping the students, seeing their ideas come to life, and
watching them get excited about them.”– Vikings/UNRL Volunteer
“My favorite part was watching the students grasp the concepts and
gain confidence.” – Vikings/UNRL Volunteer

10. Get Involved
A huge thank you from all of us in the SuitUp family…
JOIN SUITUP’S
CORPORATE
BOARD
VOLUNTEER
AT FUTURE
EVENTS
MAKE AN
INTRO TO
ANOTHER
COMPANY
GIVE
A
GIFT
This board meets 4x a year and
helps SuitUp implement its
strategic plan to scale and serve
more students.
Follow us on social media
and stay engaged in order to
sign up for other volunteer
opportunities in the future.
SuitUp is always seeking
new corporate partners to
host and sponsor SuitUp
competitions and events.
We work across the US
and even the UK.
As a 501(c)(3) non-profit,
SuitUp is always seeking
financial or in-kind support to
continue our work in
communities that need it most.
All gifts are tax deductible.

11. THANK YOU
www.volunteerSuitUp.org
Hope to see you again soon!