SlideShare una empresa de Scribd logo
1 de 32
Yelp & Co. - getting access information through social networks and appsby Christiane LinkTwitter: Christianeemail: christiane@ortegalink.comwww.ortegalink.com
Who is Christiane Link? ,[object Object]
The German Link, BBC, German Press Agency
Disability Equality Trainer
Geek
Accessibility passionate,[object Object]
Problem 2 Lack of access information Wrong information Missing details Unreliable information (for example over the phone) Image: VRun / Pixelio.de
Solution The network Image: GerdAltmann / Pixelio.de
Solution – The network Personal network Image: Rolf van Melis / Pixelio.de
Solution – The network Photos
Solution – The network Social Networks
Solution – The network Social Networks - Twitter
Solution – The network Social Networks - Twitter
Solution – The network Google Streetview
Solution – The network Business apps
Solution – The network Business apps – McDonald’s
Solution – The network Business apps – Regus
Solution – The network Business apps – Starbucks
Solution – The network Access info of venues Best source Not very often available Not all topics covered
Solution – The network Special access apps – Wheelmap ,[object Object]
Everybody can contribute accessible places
Web and iPhone app
30,000 places,[object Object]
Solution – The network Location-based social network apps - Gowalla
Solution – The network Location-based social network apps - Foursquare
Solution – The network Location-based social network apps - Yelp
Solution – The network Location-based social network apps - Qype
Solution – The network Location-based social network apps - Qype ,[object Object]
80,000 places were tagged with “Barrierefrei” (German: accessible) before the campaign started
Campaign partner: Ford and “MyHandicap” foundation
Weakness: Accessibility is not properly defined, many wrongly tagged places
Within 3 weeks 8000 more places were added,[object Object]

Más contenido relacionado

Similar a Yelp & Co. - Getting Access Information through Social Networks and Apps

NHMA Disruptive Marketing
NHMA Disruptive MarketingNHMA Disruptive Marketing
NHMA Disruptive Marketing
Jamison Scott
 
Toby Beresford
Toby BeresfordToby Beresford
Toby Beresford
GrantBell
 

Similar a Yelp & Co. - Getting Access Information through Social Networks and Apps (20)

Ht media digital quotient intro
Ht media digital quotient introHt media digital quotient intro
Ht media digital quotient intro
 
Venice Master's Class Web 2.0/Social Media
Venice Master's Class Web 2.0/Social MediaVenice Master's Class Web 2.0/Social Media
Venice Master's Class Web 2.0/Social Media
 
Venice Masters Class Nov 2009 Final
Venice Masters Class Nov 2009 FinalVenice Masters Class Nov 2009 Final
Venice Masters Class Nov 2009 Final
 
Ucd3-social-media-case-studies-sept2010
Ucd3-social-media-case-studies-sept2010Ucd3-social-media-case-studies-sept2010
Ucd3-social-media-case-studies-sept2010
 
Let's start a conversation
Let's start a conversationLet's start a conversation
Let's start a conversation
 
Business Network East Midlands - Let's start a conversation
Business Network East Midlands - Let's start a conversationBusiness Network East Midlands - Let's start a conversation
Business Network East Midlands - Let's start a conversation
 
Social media anettebrandt_21.9
Social media anettebrandt_21.9Social media anettebrandt_21.9
Social media anettebrandt_21.9
 
Career overview keynote
Career overview keynoteCareer overview keynote
Career overview keynote
 
Social Media Intelligence - Listening, Engaging & Adapting
Social Media Intelligence - Listening, Engaging & AdaptingSocial Media Intelligence - Listening, Engaging & Adapting
Social Media Intelligence - Listening, Engaging & Adapting
 
Caravan Studios Update for TechSoup Global Staff
Caravan Studios Update for TechSoup Global StaffCaravan Studios Update for TechSoup Global Staff
Caravan Studios Update for TechSoup Global Staff
 
NHMA Disruptive Marketing
NHMA Disruptive MarketingNHMA Disruptive Marketing
NHMA Disruptive Marketing
 
Burns school digital media talk
Burns school digital media talkBurns school digital media talk
Burns school digital media talk
 
Maitland Waters Social Media @ SOHO house_london_june_6_2011
Maitland Waters Social Media @ SOHO house_london_june_6_2011Maitland Waters Social Media @ SOHO house_london_june_6_2011
Maitland Waters Social Media @ SOHO house_london_june_6_2011
 
StepChange: Put Your Content Where It Counts
StepChange: Put Your Content Where It CountsStepChange: Put Your Content Where It Counts
StepChange: Put Your Content Where It Counts
 
Illawarra ITEC - Engaging With Your Customers Using Social Media
Illawarra ITEC - Engaging With Your Customers Using Social MediaIllawarra ITEC - Engaging With Your Customers Using Social Media
Illawarra ITEC - Engaging With Your Customers Using Social Media
 
091201 Social Media and 3rd Sector
091201 Social Media and 3rd Sector091201 Social Media and 3rd Sector
091201 Social Media and 3rd Sector
 
Toby Beresford
Toby BeresfordToby Beresford
Toby Beresford
 
Brandt socialmediaworkshop25.11
Brandt socialmediaworkshop25.11Brandt socialmediaworkshop25.11
Brandt socialmediaworkshop25.11
 
Fip lezing Istanbul deel 1
Fip lezing Istanbul deel 1Fip lezing Istanbul deel 1
Fip lezing Istanbul deel 1
 
Social business Summer 2010
Social business Summer 2010Social business Summer 2010
Social business Summer 2010
 

Último

Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
panagenda
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
Joaquim Jorge
 

Último (20)

Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024
 
Manulife - Insurer Innovation Award 2024
Manulife - Insurer Innovation Award 2024Manulife - Insurer Innovation Award 2024
Manulife - Insurer Innovation Award 2024
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
 
HTML Injection Attacks: Impact and Mitigation Strategies
HTML Injection Attacks: Impact and Mitigation StrategiesHTML Injection Attacks: Impact and Mitigation Strategies
HTML Injection Attacks: Impact and Mitigation Strategies
 
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024
 
Real Time Object Detection Using Open CV
Real Time Object Detection Using Open CVReal Time Object Detection Using Open CV
Real Time Object Detection Using Open CV
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organization
 
GenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdfGenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdf
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
 

Yelp & Co. - Getting Access Information through Social Networks and Apps