3. RCE Americas | Structure | SC | ADMIN, TECH, COMMS
X members subscribed:
USA: 2
Canada: 1
Brazil: 1
Argentina: 1
Full name RCE Country Geography Language Steering C ROLE
Maira Ruggi Curitiba Brazil S america Portuguese Yes
Oriana Silva Texas USA N America Spanish No
Ilan Bass Salisbury USA N America English No Liaison with Outreach Ctte., People Task Force
Brittany Foutz Salisbury USA N america English Yes
Diego Adamson Cuenca del Plata Argentina S america Spanish Yes
4. RCE Americas | Structure
SUPPORT COMMITTEE: ADMINISTRATION, TECHNICAL AND COMMUNICATIONS
Responsible for:
1. Defining, designing and implementing the
technical aspect of the digital ecosystem (web,
social media, emailing)
2. Building on technical strengths of individual
RCEs
3. Reporting on technology use indicators
4. Defining and Developing the identity,
communications objectives, key indicators &
messages, strategy, and roadmaps
5. Keeping up to date with any communication
efforts by each RCE
6. Developing content for the network in line with
strategy in all defined languages
7. Reporting on key indicators
Possible deliverables:
1. Base document with Vision and Purpose, goals, strategies,
programs, projects, etc.
2. IT management
○ Web portal.
○ Shared file drive.
○ Digital ecosystem.
3. ADM: Database of RCE members, funding opportunities.
4. New visual identity for the Network (logo, brand manual,
brand kit).
5. Web portal (with technical committee)
6. Communications strategy.
7. Design and content for digital ecosystem.
8. Content development for each communication channel to
target audiences.
9. RCEAN Yearbook (annual report)
5. RCEAN | Comms, Admin, Tech | RESPONSIBILITIES
Defining,
designing and
implementing
the technical
aspect of the
digital
ecosystem
(web, social
media,
emailing)
Building on
technical
strengths of
individual
RCEs
R 1 R 2
Reporting on
technology
use indicators
Defining and
Developing
the identity,
communicatio
ns objectives,
key indicators
& messages,
strategy, and
roadmaps
R 3 R 4
Keeping up to
date with any
communicatio
n efforts by
each RCE
Developing
content for
the network in
line with
strategy in all
defined
languages
R 5 R 6
Develop and
Reporting on
key indicators
R 7
6. Time frame: 1-14th July
Launch date: 28th June (memo to RCEAN)
Terms of reference:
Participation: All RCEAN members.
Delivery: Graphic format. Vía email/google form
Elements:
● Address the continental range of the RCEAN.
● Include reference to ESD
● Reference to strategic SDG
● Name: RCE Americas Network
RCEAN - VISUAL IDENTITY | Logo+brand book | Collaboration proposal
James’ proposal Jon’s proposal
7. RCEAN - DIGITAL ECOSYSTEM AND COMMS CHANNELS
2021 2022
Q 4 (Oct-Dec) Q 1 (Jan-Mar) Q 2 (Apr-Jun)
9. RCEAN’s web portal will serve as a
communications platform where
we will provide information
regarding governance, goals,
plans, partnerships and news from
the Network, each RCE, UNU,
UNESCO, etc.
The web domain and hosting
services are provided free of
charge by RCE Cuenca del Plata.
Its design and development costs
are being estimated as part of
other funding requirements.
RCEAN | WEB PORTAL (deadline April 2022)
www.rceamericas.org
11. Considerations:
● Content creation, curation and publication will be based on capabilities to be developed and
incorporated into the communications committee during 2021 and 2022.
● Uploading of content will be carried out at specific moments each month.
The process for posting material from each RCE is as follows:
1. Each RCE designates a communications representative to interact with the Comms committee.
2. Each RCE should send their available content to the committee during weeks 1 and 3 each month.
3. The curated content will be published during weeks 2 and 4 every month on specific or every
RCEAN’s digital channel.
RCEAN | COMMUNICATIONS PROCEDURES
13. RCE Americas | SC | CTA | TIMELINE 2021 - CTA
2021 2022
Q 3 Q 4 Q 1 Q 2
M J J O N D J F M A M J
Setup Development Launch Implementation Report + Plan 2025
Visual
identity
pieces Digital
launch of
RCEAN
Americas
Meeting 2021
COP26
RCE
Global
Meeting
RCEAN
web
portal
launch
17. RCEAN - VISUAL IDENTITY
# PIECE
0 LOGO
1 Brandbook
2 ICON
3 FLYER
4 POSTER
5 Digi banners
6 Event banner
7 Video
8 Letter
18. RCE Americas | SC | CTA | TIMELINE 2021
Q 4 Q 1 Q 2 Q 3 Q 4
O N D J F M A M J J A S O N D
Americas
Meeting
2020
Enter New
Americas
Network
Phase 2
Launch
Education
2030
in Berlin
Americas
Meeting 2021
Launch
Americas
Network
2.0
Setup
Committees &
Task Forces
Policies,
Objectives,
Strategies,
Structures,
Designs,
Roadmaps,
etc
Pilots
Pre-launch
Americas
Network
2.0
Setup Development Launch Implementation Report + Plan 2025
COP26
RCE
Global
Meeting
19. RCEAN - DIGITAL ECOSYSTEM AND COMMS CHANNELS
C 1
WEB PORTAL
C 2
NEWSLETTER
C 3
FACEBOOK
C 4
INSTAGRAM
C 5
LINKEDIN
C 6
YOUTUBE
C 7
Spotify
