Sneak preview on the masterclass workshop on email marketing. Based on the book I wrote with Tamara Gielen.

1. Email marketing

2. Introduction

3. Twitter.com/hanssmellinckx
HANS SMELLINCKX
Innovation & Marketing Projects
20 years experience
Founder
Social Marketing Forum
®Evolution
Social Media
E-mail Marketing
Digital Marketing
Omni-channel Marketing
Mobile Marketing
Metrics, KPI’s & dashboardingBlogger
Thomas Cook Belgium
CRM
Branding & Reach
TEDx Flanders
Consultant
ARTOOS|HAYEZ
Writer

4. Some of My References

6. DISTRIBUTED
MARKETING
DTP & DESIGN
MOBILE
MESSAGING
& APPS
PICK & PACK
PRINT
E-MAIL
& DIRECT MAIL
DIGITAL
SIGNAGE
INTEGRATION
EVENT
WEBSITES
SOCIAL
INTEGRATION
SINGLE POINT
OF CONTACT

7. www.emailmarketing2015.com

8. Today’s session

9. Todays mix
• Strategy
1. E-mailmarketing in the marketingmix
2. E-mail an added value for other channels
3. Trends & challenges
4. How e-mail can be integrated in the marketing mix?
• Execution
1. database: how to build a good email db?
2. Collecting email addresses: 3 keys to success
3. quality?
4. How do spamfilters work?
5. Creation of a successful email
6. 8 mistakes of a landing page
• Analyse & optimise
1. Metrics!
2. Attributionmodel
3. Test & optimise
4. Neuromarketing: from emotion to knowing

10. Strategy |the mix

11. How many contact points?

12. Strategy |added value

13. DOUBLE TOUCH

15. Strategy |integration

18. Execution|the db

20. Execution|collecting email addresses

21. Own websites

22. When checking out…
Push with lightbox

23. Execution|email creation

27. Execution|landingpage mistakes

29. Thank you!
@hanssmellinckx