International Destination Strategies

Apeldoorn Area, Netherlands Netherlands

Hospitality / Leisure

After his study at the Netherlands Institute for Tourism Breda and Columbia College , Missouri , Hans van Driem started his career in 1970 as Tour Director Europe for USA operators.In 1974 he was sales manger USA for NBBS College Study Tours to Europe. In 1975 he was assistant sales & marketing manager The Hague Marketing for the renovated beach resort Scheveningen. In 1979 he joined Crest Hotels as sales & marketing manager Benelux. After various take-overs by Bass Plc he became vice-president sales & marketing Europe ( IHG ) In 1988 he was appointed as director commercial affairs & operations of the World Horticulture Exhibition Floriade 1992. After closing the successful exhibit