SDX2016 搜尋行銷及網路數據分析年會 http://sdx.tw/2016/

1. 組織內溝通的角色定位及方法
數據分析傳教士

2. 數據產品規劃、網站優化、
APP / 網站分析、轉換優化、數位
媒體購買、SEO
Web Analytics 101
Designed by Freepik

3. 複雜的溝通情境
資料分析課
台北 / 大樓 C
行銷部門
台北 / 大樓 A
代理商
香港
製作公司
瑞典
Designed by Freepik

4. Designed by Freepik
三個人的團隊
要怎麼有效跟
這麼多不同單位
溝通?

5. Designed by Freepik
 建立單一窗口
 統一數據語言
 宣導分析架構
 持續重點溝通
 提供操作工具

6. 建立單一窗口
━ THE SOLUTION, AS ALWAYS! ━
Fur further HELP, please contact
Digital Analysis Team

7. 統一數據語言
網站流量 =
Sessions ?
Users ?
Pageviews ?

8. 宣導分析架構

9. 持續重點溝通

10. 提供操作工具
Category* Action *
Plural nouns
- describe what element is
being looked at.
Past tense verbs
- describe what action the
user took.
type - (Campaign-) location - order
banners clicked file name
images clicked file name
icons clicked icon name
forms submitted form name
internal-links clicked hyperlink text
outbound-links clicked hyperlink text
buttons clicked button text
texts hovered / clicked text (20char)
videos downloaded video title
videos played / paused / stopped video title
videos stayed duration video title
pdfs downloaded file name
navigations clicked text
menus clicked text
titles clicked text
scroll-depth scrolled fold / pixel
Label *
- describe the identity of this event

11. https://www.flickr.com/photos/nateone/3768979925/