This is a presentation from a speech from our CEO, Ryan Boog in late 2014 about "How to reach your mobile audience in 2015". Short and to the point, there are many ways for you to reach your mobile audience in 2015.

1. How to reach your mobile
audience
in 2015

2. Why should we care?
Does mobile internet really even matter?
Let’s take a look

3. I guess it is a big deal
Now that we have that established, let’s dive
into how you can reach your mobile audience

4. Social is mobile!
Almost purely. First, define your audience.
Second, find out where they hang out. Third,
create a social account in that realm and
interact.

6. Create a mobile app
Mobile addicts
● A typical consumer launches apps about 10 times per day on average.
● The super user category of people who launch apps 16 to 60 times per day
grew 55% growth and regular users grew 23%.
● A mobile addict launches apps more than 60 times per day. The mobile
addict segment grew 123% to 176 million users in March 2014.
● Some take it and hybrid it with a web app

7. Optimize your SEO plan
Mobile search
● Based on Local Corporation and the e-tailing group research, you need to
include mobile search in your marketing plans.
● 50% of smartphone owners surveyed believe search result listings
influence their purchase decisions.
● 31% of smartphone owners surveyed believe that mobile results with local
availability influence their purchase decisions.

9. Mobile Email Plans
Mobile email makes the business world go
round.
● 51% of worldwide email opens occur on a mobile device based on research
by ReturnPath.
● Almost 75% of smartphone users both check work and personal email on
their phone according to July 2013 Deloitte research. Further, about half of
those surveyed check email via a tablet.
● Mobile email delivers $7.14 in mobile email revenues per click versus
$3.26 in desktop email revenues per click based on Yesmail research.

11. Mobile Ads
Mobile advertising
Global mobile advertising spend increased 105.0% to a total of $17.96 billion in
2013, based on eMarketer analysis. 2014 mobile advertising is expected to grow
another 75.1% to $31.45 billion, almost a quarter of total digital advertising
spend worldwide.

13. Your Website
What impression are you giving?
● 86% of people that go to a website that isn’t optimized for mobile will not
go back to it on their device
● Your website is the face of your company, digitally
● Now is a perfect time to redo your website and truly connect with your
mobile audience

14. Let’s recap
● Social Media
● Mobile App
● SEO
● Email
● Mobile Ads
● Responsive Website

15. Thank you!
I will answer your questions.
I will not catch socks in my mouth.
Got one for later?
ryan@hdwebpros.com
jon@hdwebpros.com
www.hdwebpros.com