Ostfalia - University of Applied Sciences; Media Management

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Holding a ‘Diplom-Kaufmann’ in business administration (FU Hagen, 1991) and a PhD in journalism studies (TU Dortmund, 1999), habilitated in media- and communication sciences (U Leipzig, 2006), teaching at the universities of Frankfurt (Oder), Mannheim and Leipzig, founding the training program for television at University of Leipzig, substituting professorships at U Leipzig and U Koblenz. More than 20 years of experience as a media professional (print, broadcast (audio, video, online), working as journalist and author and director, heading projects in media management and media development, expert in change management processes of media business.

marketing psychoanalyse medien social media tourismus journalism tarifvertrag gewerkschaft journalismus djv herausforderungen werbung kampagnen charakterorientierung marketingforschung fromm freud pressearbeit metropolregion rhein-neckar deutschland twitter investor relations storytelling story patterns reisen ostfalia selbstfindung management spiritualität measurement value management corporate communication reputation communication kpi sports social media management rights

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Ostfalia - University of Applied Sciences; Media Management

Presentaciones

Rau innsbruck gut_informiert

Fachtagung rau 11_10_14

Medienfachtagung rau 11_10_13

Leipzig sportrechtstag 11_11_12

Wertorientierung

Marke Gott - Die Wiedergeburt in Lebenswelten

Storytelling - Investor Relations

Tourismustag der Metropolregion Rhein-Neckar: Medienarbeit für Touristiker in Deutschland

Technologieforum braunschweig marketing_13_11_17

Neue Wege im Marketing: Psychoanalyse - Projektpräsentation Marketing-Club Braunschweig

DJV Hannover