We recently delivered this presentation to the North Scarborough Rotary Club on 'how-to' use to Twitter to enrich your work and life.

1. Enriching Your Work and Life
with Two-Way Twitter Communications
Presented to North Scarborough Rotary, February 12, 2014
Leslie Hetherington, MBA, APR, Communications Director

2. The Big Difference?
Two-Way, One to Many Communications
and Relationships
(versus the pre-social media one-way ‘megaphone’)

3. What Can Twitter Do For You?
Personally
Professionally

4. Agenda
1. Create Your Profile (Build your Nest)
2. Meet & Follow (Increase Your Flock)
3. Effective Tweeting & #Hashtags (Talk to the Flock)
4. Cultivate Influencers (Bring Your Flock into the Fold)

5. Twitter Screens
Profile page
Full
Twitter
name
Home page
Twitter
“handle”
Your
Tweets
Tweet
Window
Twitter Feed
(others’ tweets)

6. First: Risk-proof Your Foundation

Get “buy-in”

Allocate resources & back-up

Set procedures & policies:


How often will you tweet?


Who will tweet?
What topics are taboo?
Determine detractor/
troll management

7. Build Your Nest: Create Your Twitter Profile
1.
User Name - @___ - Account
2.
Icon Photo (128 x128) – Profile
3.
Header Photo (520 x 260 px) - Profile
4.
Biography (160 characters) – Profile
5.
Deselect “Protect my Tweets” – Security and Privacy
6.
Select “Let others find me by my email address” – Security
and Privacy
7.
Set-up mobile access - Mobile
Free Tool to help size images:
http://www.internetmarketingninjas.com/seo-tools/favicon-generator-crop-images/

8. Who do I follow and why?
Meet
Find &
Follow
Cultivate
Converse,
Share &
Flatter
Retain
Followers,
Hone
Influencers...
Ambassadors

9. Find and Follow….
Who to Follow….
1.
Your clients/customers & partners
2.
Your competitor’s clients/customers
3.
Anyone who might talk about/ be interested in
your product/service
How to Find (basic)
1.
Twitter’s Who to Follow ideas (left column)

Twitter’s Find Friends & Popular Accounts
2.
Google ‘Name + Twitter’
3.
Other users’ Followers
More Advanced Ways to Find Followers
1.
Searching via ‘We Follow’ free tool (http://wefollow.com)
2.
Free ‘listening’ tools: Google Alerts or

10. Talk to Your Flock: Tweeting Tips
1.
Tweet short (120 characters or less)
2.
Original comments
3.
Numbers & positive words: You, Help,
How to, Check out
4.
Repeat critical tweets up to 4x but vary with others
5.
Tweet when your audience is online
Often 8 – 9 am (morning commute), noon – 2 pm, 3 pm, 5 pm – 7 pm
6.
Use up to 2 #Hashtags

11. What’s a #Hashtag?

Putting the # symbol in front of a word or term
pertinent to the tweet

Increases engagement by 35%
Search hashtag before using
If creating: 6 – 12 characters, lowercase with caps to break words

12. Cultivate Your Followers
Meet
Find &
Follow
Cultivate:
Converse,
Share &
Flatter
Retain
Followers,
Hone
Influencers...
Ambassadors

13. Cultivate: Converse
(It’s Not All About You - 80:20 Rule)
Mention
Reply
. or >@Twithandle
@Twithandle
Public
Direct
Message (DM)
D Twithandle
Private

14. Cultivate: Sharing
(and boost engagement)
Share Photos/Images
Share Links
(Use Twitter tool or www.bit.ly)
Hint: Use Twitter ‘Lists’ to Group
Good Content Sources

15. Cultivate: Flatter with Re-Tweets
Re-Tweet (RT) their tweets
or a modified Tweet (MT) and credit them
Two Ways:
1. Auto RT 1.
Manual RT/MT*:
Comment RT via @Twitterhandle, link or
Comment MT via @Twitterhandle, link
Thank Followers for RTs –
@Twitterhandle Thanks for RT

16. Cultivate: Flatter
2.
Follow Friday (#FF):
3.
Favourite a Tweet:
4.
Thank new followers:
5.
Listen & Provide to what they need/want

17. Cultivate:
Converse
Share
Flatter

18. Then….. Seek Support
1.
2.
3.
Use Reply (@) to connect
Provide message
Ask for Re-Tweet or RT
@joesmith Learn the meaning
of life on March 4 at the Lightbox.
Bit.ly.ers7st0 Please RT
4.
Thank supporters:
23X
When followers are
specifically asked to
“Retweet,” the Retweet
rate is 23X higher
than average.
@joesmith Thanks for the RT
But don’t over use requests + wear out goodwill

19. Top Tweeting Tips:
1.
Build a full profile
2.
Follow others (brands & people)
3.
Use up to 2 #hashtags per tweet
4.
Keep tweets short & positive
5.
Use photos & URL links
6.
Cultivate Supporters with 80:20 Rule
(Converse, Share, Flatter)
7.
Use @reply to ask for Re-tweets & support prudently

20. How Will You Tweet?

What’s your goal?

What #hashtags will you use?

Who will you follow?

What content can you offer?

What content is taboo?

Who will you monitor for content?

21. Questions?
Email: Lesliehetherington@hardystevenson.com
Twitter: @lhetherington or @hardystevenson
Blog: hardystevensoninsights.com