The document discusses Election Awaaz's proposed social media marketing strategy to help politicians connect with voters. The strategy involves:
1. Mapping social media users in a given constituency on platforms like Facebook, Twitter, and LinkedIn.
2. Creating dedicated social media pages for politicians to engage with voters in their constituency.
3. Developing content like events, causes and programs that address local issues and invite participation from followers to build bonds between politicians and voters.
4. Managing the social media presence through regular posting, responding to comments, and monitoring engagement to reach 50% of social media users in the target constituency. The goal is to translate online support and engagement into votes on election day.
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1. Election Awaaz provides assistance for Election Technology
INDIA’S First ISO CERTIFIED
ELECTION TECHNOLOGY COMPANY
Proposed Social media marketing Objective
• “ Election Wohi Jeet Ta Hai Jo Logon
Se Rista Banata Hai”
•Idea is to create bond with Prospective voters.
•Once an Excellent bond is created, the same
translates in to a vote.
•Barack Obama used the concept and elected
twice as president of U.S.A.
2. Election Awaaz provides assistance for Election Technology
INDIA’S First ISO CERTIFIED
ELECTION TECHNOLOGY COMPANY
Proposed Social media marketing
• Total FB Users in India 7.8 Cr.
• Total FB users in in given area will be mapped by
various data base.
• Other users on social media like twitter, LinkedIn
, can also be mapped to given constituency.
• Idea is to create specific page of your MP
dedicated to Your constituency only.
• Once people join the programme and follow they
are likely to vote in favour of candidate they
support online. Example Barack Obama .
3. Content/programme
– Our team to study all the good work done by you in
your Constituency and upload the same
– Based on Study, we jointly choose and create
events/cause/programme.
– We will create New event/cause and invite
followers/friends to post on the wall of each
programme.
– Various photos/videos will be uploaded from time to
time.
– All social media like FB,linkedin,you tube and
dedicated website will be integrated with links and to
be managed by dedicated SEO team.
4. Content/programme
– Will keep a team of 5 members Plus 1 Manager to
promote the cause and programme for each Parliament
seat.
– People only from parliament area can join the programme.
– Both positive and negative comments are expected.
– All comments will be replied every day by our
team, Where ever needed we consult your team.
– We hope to create friends/followers/participants on these
programme to the tune of 50% of social media network
users in given area.
– Considering that average one user have 10 plus friends and
followers on FB,our , the impact is minimum 10 times the
actual participants.
– Most of the social media users are above 18 hence they
are voters.
– Once they join the cause they will vote in your favour.
5. Expected Result
–We hope to generate 50% direct
followers/friends/participant in your
Given.
–50% direct participant will impact minimum
10 times the nos. of given area.
–90% of these are likely to vote in our favour.
7. Proposed Integrated Social Media
Strategy
Social
Communities
Seeding
Feeding
Weblog Forum
Self Help
Communities
Participation, engagement and advocacy: peers and friends will spread the message
Legend
Free viral
dynamics
Post registration
viral dynamics
Constituency Portal
Niche Community connected
to campaign liking
Rating
Video
Contest
Sign
Up
Video Message
Webi
Sodes
Content
Publishing
Content
Development
Tune-in
Opt-in
8. Proposed Social Media Program
• Social media programs will include:
– Content Creation
• Community Engagement across Facebook, LinkedIn, Twitter,
Fickr
• Integration with Constituency Portal
– Content Publishing on Multiple Media
• Social SEO (Search Engine Optimisation)
• Viral Marketing
– Content Creation & Engagement by Voters
• Feed Back Loop
• Drive Likes on Facebook and other sites
9. Obama Everywhere
• Obama has gained 5 million supporters in other
social networks.
• Obama maintained a profile in more than 15 online
communities, including BlackPlanet, a MySpace for
African
Americans, and Eons, a Facebook for baby boomers.
• On Facebook, where about 3.2 million (during the
campaign)
signed up as his supporters, a group called Students
for
Barack Obama was created in July 2007.
• It was so effective at energizing college-age voters that
senior aides made it an official part of the campaign
the
following spring.
• And Facebook users did vote: On Facebook's Election
2008 page, which listed an 800 number to call for
voting
problems, more than 5.4 million users clicked on an
"I Voted" button to let their Facebook friends know
that
they made it to the polls.
11. Online Advertising Obama
Search
• The Obama campaign spent $3.5 million on Google search in October 2008 alone.
• Yahoo collected $673,000 during the same month.
Social Networks
• The campaign spent $467,000 on Facebook in 2008, including $370,000 in
September 2008.
• $61,000 went to Black Planet.
• Only $11,000 went to MySpace spending in 2008.
Media
• $138,000 went to BET.com
• Time Warner spending totaled $337,000 before October.
• Politico, $145,000
• WashingtonPost, $100,0000.
• NBA.com, $21,000 in September 2008
• Weather Channel, $108,000 all year.
• Through ad network Centro, the campaign spent $630,000 on local TV and
newspaper Web sites before October. Another $100,000 went through Cox.
Ad networks:
• The campaign spent $600,000 in 2008 on Advertising.com, Collective
Media, Undertone Networks, Burst Media, Quigo, DrivePM, Pulse360, Specific
Media, and online video networks Broadband Enterprises and Tremor Media.
Online Advertising - Obama
13. YouTube
Obama McCain
Videos 1,827 330
Views 120,479,084 25,995,773
Subscribers 149,258 28,343
Special features of
YouTube page
Contribute to campaign via Google
Checkout; link to YouTube page on
barackobama.com
Find events; host events
YouTube Statistics
15. Facebook Statistics
Official Obama McCain
Members/Supporters in
largest group
5,066,446* 583.518*
Number of Wall posts 572,383 none
Special features of profile
page**
Videos, find out where to
vote, register to vote
none
* Unofficial group ‘One Million for McCain/Palin’ has 200,251
members
Unofficial group ‘One Million Strong for Barack’ has 986,470
members
** Beyond basics like Posted Items, Events, Discussion, Wall posts
Facebook Statistics