1. Location Based Services: A Tech-Innovations Perspective
Introduction
Today the world has reduced to a global village where everything seems to be connected. This
revolution has largely been brought about by the arrival and widespread application of the Internet.
The concept of Internet of Things (IoT) has been around for quite some time now. IoT allows devices
to connect, talk and share information among themselves. These systems, powered by IoT, can be
designed to provide personalised user experiences. With over 28 billion devices expected to be
connected to the Internet by 2020 and an increasing number of people using hand-held devices, the
phenomenon of IoT is expected to have massive implications for global businesses in future. The fact
that IoT will be an instrumental factor in slashing customer acquisition costs to the enterprises also
adds to its relevance in the times to come.
A number of technologies have been leveraged to implement IoT. Prominent among them is
Bluetooth Low Energy (BLE). BLE is a wireless personal area network which enables communication
over short ranges absorbing low power and costs. BLE enforces IoT, allowing devices to interact
among themselves and use information to deliver rich user experiences. This technology can be
employed in a number of innovative ways in various industries.
Tapping into Location-based Services – Bluetooth Low Energy
The Internet of Things has innovated over time. A decade ago, IoT was conceptualised to be able to
get rid of cords and wires. Now, however, the focus has shifted to Location-Based Services (LBS).
Location-based services are the next “big thing” that businesses worldwide are looking at. They can
be extended to a host of location-aware applications. For example, shoppers can walk by stores and
immediately receive offers for those stores right on their mobile phones. These offers may be
customised for patrons.
Responding to the global demand and also to expand their technological prowess, a number of
device manufacturing companies have developed BLE-powered “beacons”, which essentially
connect with other devices nearby to enable communication. BLE can be used to transmit a range of
information. From generating best deals and offers or directing users to their desired destinations to

2. providing customers with customised and elegant content – BLE does it all and much
more. It can be used for micro-location in enclosed places where GPS satellites cannot find a line-of-
sight. These triangulation methods establish location with a much higher level of accuracy than
traditional GPS services. They can be used in a variety of industries like Retail, Museums, Healthcare,
Hospitality, Events, Sports, Travel, and Airports among others, where simple low-cost location
services can create a lot of value addition to user experience.
The data collected from such “beacons” can be used in predictive analytics systems to give
organisations a clear picture of how they can better engage their customers and cater to their needs.
Additionally, the system can also provide real-time results showcasing the value addition through
such changes.
Platform and Device Independence
Location-based services can be provided using Wi-Fi and other wireless connections. Nonetheless,
BLE retains outstanding popularity in the tech world. Advancements in app development have made
sure that BLE-enabled Location-based Services are not restricted to any particular brand of devices.
As a result, BLE has been adopted by inventors far and wide.
Generally, businesses are wary about investing money to buy expensive devices for customer
engagement without a fair picture of expected returns. BLE can be of immense use to them. Using
BLE they may turn their regular laptops and mobile phones into “soft-beacons”, which would save
costs and provide them with the required technology at the same time.
KLGAMETM
Kellton Tech’s product, KLGAME™ (Kellton Tech Location based Gamification, Analytics & Rich
Messaging Engine) leverages the power of beacons to provide flexible and scalable solutions across
industries. KLGAME™ can enable rich notifications (text, audio, and video) to be sent to users using
smart phones and other wearable devices like Google Glass or smart-watches.
There are two major components of KLGAME™:
 Mobile Software Development Kit (SDK)
 KLGAME™ Engine
Mobile SDK resides on mobile phone / wearable devices and connects with the beacons to fetch
beacon location and related data. SDK also communicates with the Engine to notify it about user
location and to fetch data specific to that location. Various UI applications can be created using this
SDK.

3. Engine is the backbone of the system and has four major components:
 Big Data
 Analytics
 Cloud
 Social
Engine continuously fetches user location (based on its proximity with beacons) from mobile
applications and stores it in the database. User demographics, behaviour, history is fetched from
earlier activities stored in the database and also from social media. Engine keeps on updating the
users with relevant data based on location. This data is stored in the Content Management System
(CMS) of Engine and can be added / modified at run-time based on real time analytics reports. This
enables Admin to understand user location and behaviour and provide better services. Thus,
Analytics and Big Data which is an integral part of KLGAME™, generate reports for monitoring
purposes providing real-time data about user activity and demographics.
KLGAME™ is designed in a fashion to serve many verticals ranging from stadiums, museums, to retail
and airlines. A museum/store/mall can utilize this platform as a museum guide/ goods locator/ to
push offers and coupons, etc. For a museum/ mall with high footfall, this can also be utilized to
create a route map where traffic may be diverted to lower density areas.

4. Applications of KLGAMETM
KLGAME™ has diffused across industry verticals including travel, hospitality, retail, entertainment,
healthcare, etc. Rich Museum Guides, Ambient Condition Monitoring, Game Conference Guides, Car
Play are only a few of the many solutions offered by KLGAME™. Moreover, it can be installed at
homes, offices and several other places, serving various industries.
Airports
KLGAME™ offers a rich package of possibilities for airports. Combining crowd flow management with
location services, airports can reduce processing and waiting time of passengers, which would, in
turn, shorten turn-around time for planes. Visitors may chat with others in the vicinity, and set up
adequate privacy settings. Airlines can pinpoint passengers within the airport campus and by
integrating various queue busting strategies in the KLGAME™ engine, they can deliver a rich user
experience.
Retail
KLGAME™ offers a number of solutions by which retailers may better appeal to and engage their
customers. Prominent among them are location-based promotion, product information display for
customers on their hand-held devices, navigation assistance through myriad stores and products
lined up in front of customers, crowd flow management, among others. Businesses can also use the
data they receive to monitor staff, reinforce security protocols and provide an overall better Quality
of Service for their visitors.
Museums
KLGAME™ can provide rich content for users, navigating them
through various aspects of arts present in museums. The
engine would provide dynamic information about works in the
line of sight so users can better appreciate their significance.
These elegant media tours would provide data that would
adapt to the users’ location, thereby improving the whole
experience manifold.
Conferences
The rich notification interface provided by
KLGAME™ proves to be a map/guide of the
area. It also provides easy real-time location
information and an automated attendance
system. The system can also provide live
analytics information giving organisations an
idea about how to improve their visibility. It can
connect people to social websites and even
convert the space to a gaming arena.

5. Travel & Hospitality
The KLGAME™ interface could be used to guide visitors to various locations, and allow keyless entry
and temperature control. The customer can also place orders and provide feedback on their devices
to securely post them in the business database. The system can also be used to carry out targeted
promotion activities. Customers can also provide online feedback and access smart customer
support connected to the KLGAME™ Engine. An interactive chat functionality can be integrated into
the system for visitors.
Car Play
The system can enable car-to-car
communications, opening the possibility to
self-driven cars. These could feature in-
built locks to eliminate possibility of
accidents.
The system could also be designed to carry
out a number of checks on the automobile
to report hardware failures and critical levels of fuel or functioning.
Ambient Condition Monitoring
KLGAME™ can allow for continuous monitoring of ambient conditions of any system, thereby
phasing out possibilities of error and ensuring continuous visibility along with real-time tracking from
anywhere in the world using Cloud connectivity. Such systems are currently used in Food Processing
Companies in the UK to keep temperature and humidity of the factory floor in check. Other
segments to benefit from this technology are warehouse and logistics industries.
Day-to-Day Life Applications
Apart from the above, KLGAME™ offers a whole variety of applications. It can ensures cashless
payments for products and services, low-powered near field communications, provide personalised
health statistics and connect home appliances, opening the field to a range of solutions. It is a game
changer that can entirely change how many industries operate and bring about a high level of
effectiveness and efficiency.
Conclusion
With increasing connectivity in the world, an increasing number of customers are also turning
mobile-friendly. Businesses have the need to innovate and grow; to change the way they serve and
attract customers. They are constantly learning to re-define the way they engage customers in this
dynamic environment. Using technology, businesses across the globe can ensure that they not only
capture customers’ interests but also provide a rich user experience. Enterprises who would be up
on their feet to sense this urgency would be able to gain an edge by tapping into IoT quickly and
deriving maximum value in the long run.