Presentation by Kerala at WTM, London 2017

1. A ResponsibleTourism journey
by

2. “We need to
act
responsibly to
keep the
treasure alive”
Tourism
sector’s
contribution to
the State
Economy
17%
Tourism will be a
significant bread
winner for the
state
the journey

3. Evolved
Responsible
Tourism
Framework
2006
Hosted 2nd
International
Conference on
Responsible Tourism
in Destinations
2007
Setting up of
State-level
Consultative
Exercise
2007
ICRT-India, EQUATIONS
LSGs, Civil Society Organisations,
Tourism Industry; Government
Departments
Formed State &
Destination
Level RT
Committees
2007
Identified Pilot
Destinations
2007
Kumarakom
Kovalam
Wayanad
Thekkady

4. Active
Community Network
Self-helpGroup of
Women
Partner for Local Production
and ServicesWorking Groups
SLRTC
DLRTC
15% Subsidy forTourism
Investments adhering to RT
Guidelines
RT Certification for Resorts,Tour Operators
Special
Electricity
Tariffs
Multi-
stakeholder
participation
On-ground Activation
- Kudmbashree
Policy
and Support
Initiatives

5. BackwaterVillage in Central Kerala by theVembanad Lake.
Mangrove Forests. Paddy Fields. CoconutGroves. RusticVillages. Bird Sanctuary.
Pilot Destination 1

6. 14 March 2008
TripartiteAgreement
for procurement of
Produce from
Kudumbashree
18 Hoteliers
KudumbashreePanchayat
(Local Body)

7. Self Help
Groups
Tourism
Stakeholders
Panchayat
Kudumbashree

8. Micro Enterprises,
Group Farming,
SHGs..
Creation of Local
Supply Chains
EthnicRestaurant
runbywomenfrom
BPLfamilies
Excursions
likeVillage Life
Experience (VLE)

9. After 8 years
of RT
Programme
3108Households
(14.31% of Kumarakom Households)
Detailed Survey among:

10. 2163Households
YES
945Households
NO
Tourism Impacts in Kumarakom, Study

11. Households
Not Employed inTourism
Tourism Impacts in Kumarakom, Study
Good
64%
Bad
1%
Both
30%
No
difference
5%
Good
78%
Bad
0%
Both
20%
No
difference
2%
Households Employed
inTourism

12. Tourism Impacts in Kumarakom, Study
No. of Households
Sell direct to
individual tourists
18%
Sell to tourism
businesses
53%
Own a tourism
business
29%

13. Tourism Impacts in Kumarakom, Study
Part
time
70%
Full
time
30%
Season
Not Employed
0%
Part
time
68%
Full
time
30%
Not Employed
2%
Off-season

14. Tourism Impacts in Kumarakom, Study
Period Parttim e Fulltim e Difference
Season 26.26 42.6 16.34
OffSeason 19.99 36.53 16.54
Difference 6.27 6.07
Amount in UK Pounds

15. Beyond statistics the
journey has made
both their journeys
more meaningful.
കുമരകംKumarakom

16. Local tastes, revived
Crafts, regained
Music, played
again

17. Responsible
Tourism
Mission
for the State

18. Initiating
Community Level
Tourism Activities
CreatingTourism
Trade-Community
level Linkages
Encouraging
adoption of RT
Principles and
Practices by
TourismTrade and
other Stakeholders

19. VLEFilm

20. Thank you