During the 2015 season, Harry featured in six online commercials for companies like Air New Zealand, Tourism New Zealand, and Forcite helmets. These commercials generated over 2.6 million impressions total. In 2016, Harry plans to travel to Japan to film a winter sports film and compete in backcountry skiing competitions to gain international exposure for himself and his sponsors. He will also continue creating ski filming and photography content using a new camera and drone.
1. Media Report 2015
- Contents
- TVC
- Online commercials
- Social Media
- 2016 Plans
2. During the 2015 NZ Season,
Harry has had a successful season featuring in six different online commercials.
These include three different Air New Zealand commercials,
a Tourism New Zealand commercial, ‘Forcite’ Helmets and Heli Tours Queenstown. With some
commercials still waiting to air, the work Harry has featured in combines to a total number of
‘impressions’ to be sitting at 2,628,793 million.
Harry Pettit at Cardrona NZ 2015
Order of appearance
• Air New Zealand TVC ‘#Wheretonext’
• Air New Zealand ‘Snow Fight’
• Air New Zealand “Winter Transitions’
• ‘Forcite' Helmet Kicker-starter campaign
• Heli Tours promotion
• Tourism New Zealand ‘Road Trip’
• Social Presence
3. TV
Commercial
#Wheretonext commercial
Harry has featured in six different
Air New Zealand commercials
with recently featuring in Air New Zealand’s
#wheretonext campaign which has gathered
playtime on national TV with millions of
views,
Youtube, In flight entertainment and
magazines as well as
social media presence such as Facebook
Instagram and twitter.
Pow day at Remarkables 2015
In flight entertainment
screen display on International AirNZ flights
Air NZ Kia Ora Magazine photo
on all AirNZ flights
for the month of July.
4. Air New Zealand ‘ Snow Fight’
During the early months of the winter season
Harry took part in a commercial
with Air New Zealand showcasing
an over sized snowball fight.
Exposure
Through the likes of social media platforms
this campaign gathered a broad reach of exposure
Total reach: 1.08 Million
Total views: 426 Thousand
Total shares: 876
HPettit Facebook: 727 reach
Pow day at Remarkables 2015
Overall Featured impressions: 1,427,611 million.
5. Air New Zealand ‘Winter Transitions
Pow day outback
of Cardrona 2015
Exposure
Through the likes of social media platforms
this campaign gathered a broad reach of exposure consisting of
Total reach: 866,304 Thousand
Total views: 312,757 Thousand
Total shares/likes/comments: 6,022 Thousand
Youtube ‘Behind the scenes’ views: 7,709 Thousand
Youtube ‘Winter transitions: 8,846 Thousand
Overall Featured impressions: 1,195,616 million.
6. ‘Forcite’
Helmets
During the 2015 NZ season
the crew at Diaries Down Under
asked Harry to take part in a KickStarter campaign
showcasing a new helmet company called
‘Forcite’. The helmets include a 4K camera,
head lamp and walkie talkie system included in the helmet.
Exposure
Youtube Views: 5,566
On set at Remarkables 2015
7. Heli Tours Commercial
Harry has grown close relationships with
Queenstown local production company ‘Diaries
DownUnder’ over the last two years and was
asked by local
filmer Heath Patterson
To take part in Heli Tours Commercial
which spent a day flying from
Queenstown over the Southern Alps down to
the west coast
then into Milford Sound for lunch before
flying back home to Queenstown.
The online commercial is set to be released
December and
is expected to reach 5,000-10,000 views on
Vimeo.
All photos taken in the southern alps 2015
8. Tourism New Zealand Commercial
Yet to be released,
Harry along with the ‘Diaries DownUnder’ crew
went on a road trip from Queenstown up to Christchurch
filming for a Tourism New Zealand
commercial which is set to be released early February
and is set to generate a wide range of exposure.
On Set at Cardrona 2015
9. Social presence
The 2015 season saw Harry make a strong push on the social media scene
with an organic following of 3000+ users on Instagram and over 700 followers on Facebook.
After the 2015 season Harry had a total number of impressions calculated at 25,185 Thousand (likes + comments + reach)
across Instagram and his Facebook Athlete page.
Harry is looking to use his knowledge as well as connections
to continue to produce quality content. Harry has just purchased a Sony A7ii camera
as well as a drone which he has the intentions to use in the backcountry to document his skiing
and promote to a wider community.
FacebookInstagram
After season sled laps up Remarkables 2015
10. Future plans
Harry gained a large amount of organic integration for his current sponsors from the 2015
commercial work & wants to carry that on for 2016, along with getting involved in more rider
centric content that challenges himself as a rider. Harry plans to head over to Japan to film for
Airtime TV’s latest TV special featuring local riders such as - Hamish Mcdougal, Alec Savery, Nick
Hyne & more. What will be produced is a 45 minute winter film that will premiere nationwide on
EdgeTV (1,144,800 viewers each month), online - as well as having an on ground premier in
Queenstown building up for the 2016 NZ Season. Apart from the Japan trip Harry is wanting to
push himself as an all rounded skier with the hopes to compete in backcountry competitions such
as Red Bull LineCatcher and Red Bull Cold Rush as well as produce some high quality film/photo
content which will hopefully gain him and his sponsors international exposure and applause.
Japan
Pre season at Cardrona 2015
