Cloud Computing -- Where Are We Today? Clearing Up the Fog. In this webinar, you'll learn about where cloud computing is at today and what’s predicted to happen over the next several years. And learn about the pros and cons, the advantages and disadvantages of cloud computing for today’s businesses.

1. Cloud Computing—Where Are We Today?
Clearing Up the Fog with Harvey Nash
Hosts: Anna Frazzetto & Lance Hendrix of Harvey Nash USA
Featured Guest: Alfonso Perez of Beezag

2. Your Harvey Nash Presenters
Anna Frazzetto
• VP of Technology Solutions
• 20+ years in IT
• Offshoring & outsourcing road warrior
• Published author & industry presenter
Lance Hendrix
• Practice Director, Technology Solutions
• 20+ years in IT
• Primarily focused on IT architecture
• Guides large and small companies in leveraging and
implementing new and existing technologies

3. Our Special Guest
Alfonso Perez
• Head of Technology, Beezag
• 15+ years in technology leadership roles
• Responsible for turn-around and
optimization of several technology
departments at small and Fortune-ranked
companies

4. About Harvey Nash
 Unique portfolio of services
 Executive Search
 IT Professional Services
 IT Staffing
 Strong track record, founded more than 20 years ago
 13 years on the London Stock Exchange
 2009 revenues: over $750 million
 Global footprint: USA, Europe, Asia
 Over 5,000 people working across 37 offices worldwide
 4,800 resources in Vietnam
 Serving leading global enterprises, small and mid-size businesses,
governments and global institutions

5. Sample Clients

6. Poll Question #1
How much is your business leveraging the
Cloud today?
 Not at all
 A little bit
 Some substantial work with plans for more
 We use it exclusively

7. Cloud Computing Is Front & Center
―In as little as four years, Gartner
expects 43% of companies to
have most of their IT running in the
Cloud.‖
CIO Insight, Feb 2011
Cloud Computing ranks as the No. 1
technology priority for 2011.
Gartner Research, "Reimagining IT: The 2011 CIO Agenda"

8. One Company’s Path to the Cloud

9. About Beezag
 Global, game-changing, patent-pending system for targeted
advertising to:
 Mobile devices
 Social media
 Interactive TV
 Consumers rewarded for time and attention with REWARDS
that generate brand affinity:
 Offers
 Specials
 Cash
 A suite of patent-pending systems confirm if completed view
has been achieved or not

10. Where We Began
 What: Dedicated servers
 Where: Shared hosting provider

11. The Challenges
 Monitoring: Not mature or sophisticated enough for
Beezag
 Costs: Expensive to scale up or down
 Lack of Flexibility: Ramping up was not easy in terms
of people or hardware resources
 Achieving Systems Performance Goals: Takes time to
set up operations side and to manage infrastructure
effectively

12. Goals in Moving to the Cloud
 Increase monitoring capabilities despite limited IT
resources
 Better ensure uptime and performance
 Increase the speed and reduce the cost of scaling
infrastructure resources up or down
 Manage IT costs while expanding capabilities and
capacity

13. The Migration to the Cloud
 Laid out the approach
 Established the infrastructure:
 A couple of load balancers
 A few web servers
 A couple of database servers
 Development environments
 Load testing environments
 Turned off all local and hosted hardware
 Moved 100% to the Cloud 1Q 2010

14. Our IT Infrastructure Today

15. Cloud Advantages – Example
 The Challenge: TV Advertising Blitz
 Company was giving away a car
during a TV show
 IT knew traffic was going to
spike to unseen levels
 IT needed to scale server
capacity far beyond existing
thresholds for a very limited
time period

16. Cloud Advantages – Example cont.
 The Cloud solution allowed Beezag to…
 Successfully and strategically prepare for a mission-critical
company push
 Cost effectively conduct load and stress tests on the system
 Instantaneously expand capacity
 Seamlessly manage a record-breaking increase in traffic—more
than two orders of magnitude—without a single performance
issue or challenge
 Immediately reduced capacity back to normal levels once the
effects of the TV show subsided, to bring costs back in line with
daily demand

17. Tips for Cloud Success from Beezag
 Focus on the Simplicity
 Internal stakeholders can get overwhelmed/frightened by the
concept
• Where does the data reside?
• Who is accountable when something goes wrong?
 Look at it like data center leasing
 Hardware is still sitting somewhere, ownership has changed
 Maintain Rigorous Provider Due Diligence
 Do they understand your industry?
 Do they get your unique security challenges and concerns?
 Are they providing the right resources, support and data access?

18. Poll Question #2
If you are using the Cloud today, how are you
using it?
 Private Cloud
 Public Cloud
 Hybrid Cloud
 We aren’t using the Cloud today
 I’m not sure

19. Market Update
A Review of Cloud Computing, Market
Growth, Usage & Ongoing Challenges

20. Defining Cloud Computing
 Pay Only for What You Use
 End of the Physical (device independent)
 IaaS – IT infrastructure provided virtually, on demand and as a service
 SaaS – Software on demand and as a service
 PaaS – Platforms on demand and as a service
 Internet-based Service Provision
 Scalability
 Virtualized servers scale vertically or horizontally to meet demand
 Shared Resources
 Financial benefits also derived from shared resources (storage, RAM,
etc.)

21. Cloud Models & Providers
 Public & Private Clouds
 Public: Services and infrastructure provided off-site over the
Internet
 Private: Services and infrastructure maintained on a private
network (Purists will say “that is not the Cloud”)
 Hybrid Clouds
 Combination of public and private over a variety of providers
 Cloud Solution Providers
 Amazon, Google, AT&T, VMware, Rackspace, Salesforce.com,
Facebook, Microsoft Azure, IBM, 3Tera, etc.

22. Who’s Using the Cloud?
 Large Enterprises
 Adoption is slow and cautious but every big business is ―trying it out‖ according
to NY Times
 Example: Netflix moving its Web services to rival Amazon
 SMBs – primary adopter
 Adoption is much faster
 4 out of every 10 small businesses expect to leverage at least one Cloud service
by 2014 –Microsoft SMB Cloud Adoption Study
 Startups – primary adopter
 Many are starting in the Cloud – Infrastructure is a thing of the past
 Government
 Federal government's Office of Management and Budgets (OMB) has a ―Cloud
First‖ policy
 Emerging Markets

23. Cost: Before You Get Too Excited…
 Compare ALL the Elements
 Storage
 Compute units
 Network Infrastructure
 Bandwidth
 Etc.
 Total: Different for Every Business
 Size
 Industry
 Workforce
 IT structure and demand
 Vision

24. Points to Remember
 Cost Savings: Think Short- & Long-term
 No significant capital outlay, but ongoing costs are greater
 Speed: It’s an Advantage
 Data center for Cloud is up and running quickly; it could take
months for something you own and operate
 Cloud Risk: It Can Be Mitigated
 Hybrid Cloud
 Multiple vendors
 Architecting Apps: It’s Different
 Apps architected on your infrastructure today might not transition
smoothly to the Cloud

25. Let’s Discuss.
Questions & Ideas?
Anna Lance Alfonso
Frazzetto Hendrix Perez
• VP, Technology • Practice Director, • Head of
Solutions Technology Technology
• Harvey Nash Solutions • Beezag
• Harvey Nash

26. Mark Your Calendar
The iPad Goes to Work
 When: Thursday, June 23, 2011; 11 a.m. - 12 p.m. EDT
 Host: Anna Frazzetto, VP of Technology Solutions,
Harvey Nash USA
 What: A dynamic and fun look at the complexities as well as the
opportunities that come with developing apps for the iPad

27. Contact us with Questions
Have more questions?
Want to discuss Cloud Computing further?
Email us at: info@harveynash.com
www.facebook.com/harveynashusa
www.twitter.com/harveynashusa
www.twitter.com/AnnaFrazzetto
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