The TUNE Marketing Console is the only enterprise platform that unifies measurement across user discovery, acquisition, retention, and engagement. Mobile marketers trust the TUNE Marketing Console every day to easily find actionable insights and streamline their workflow, helping them focus on driving results. The TUNE Marketing Console seamlessly integrates with marketers’ agencies, ad networks, and other technology to provide critical reconciliation, transparency, and efficiency in marketing efforts. Here’s how you can use the TUNE Marketing Console to acquire and engage users in your app, from birth through maturity. http://tune.com/

1. 4 ENGAGEMENT
Now that your users have opened your app, it’s your job to keep
them engaged and coming back for more content or product.
40,000 USERS OPEN MY APP
Owned
Use your owned properties including your website,
other apps, social channels, and app store placement
to promote your app.
Earned
Use third party social mentions, shares,
reposts, and reviews to promote your app.
Paid
Use advertising and paid promotion on third party
publishers’ and ad networks’ inventory to promote your app.
Attribution Analytics
Utilize the industry’s most granular event, cohort,
and retention reporting to evaluate campaign
performance so you can make more informed ad
spend decisions.
STARTUP
Attribution Analytics
Create user segments based on in-app actions and
export them to your ad partners for retargeting
based on these actions.
Attribution Analytics
Combine your app store optimization with your paid
campaigns for a lower effective cost-per-install. On
average, every paid install drives an additional 1.5 organic
installs by increasing app store visibility.
In-App Marketing
Send an in-app message to welcome your
new users or provide them with special
welcome offers.
ENTERPRISE
Attribution Analytics
Using segments you’ve created in Attribution
Analytics, setup re engagement ad campaigns
to target users who’ve downloaded your app
but never opened or engaged with it.
STARTUP
In-App Marketing
Send push notifications to users who have downloaded
your app but have never opened it.
In-App Marketing
A/B test push notifications, messaging, features, and
navigation flow to determine the best offers,
messaging, and user experience, based on segments
you’ve created.
ENTERPRISE
34,000 USERS ENGAGE WITH MY APP
App Store Analytics
Examine your app’s ratings and reviews to gain insight
on how to improve your product for your users.
Attribution Analytics
Utilize event, cohort, and retention reporting to
determine long-term user value (LTV) and when
you should be remarketing to lapsing users.
STARTUP
In-App Messaging
Build user segments based on in-app
behavior, demographics, and location so you
can deliver personalized push notifications
and in-app messaging at the ideal time.
In-App Messaging
Add deep links to push notifications and in-app
messages to deliver users to specific locations in your
app and trigger automated actions like applying a
discount at checkout.
ENTERPRISE
How to Market Your App
Throughout Its Lifecycle
The TUNE Marketing Console is the only enterprise platform that
unifies measurement across user discovery, acquisition, retention, and engagement. Mobile
marketers trust the TUNE Marketing Console every day to easily find actionable insights and
streamline their workflow, helping them focus on driving results. The TUNE Marketing Console
seamlessly integrates with marketers’ agencies, ad networks, and other technology to provide
critical reconciliation, transparency, and efficiency in marketing efforts. Here’s how you can use
the TUNE Marketing Console to acquire and engage users in your app, from birth through maturity.
App
App
START
Solutions in the TMC
Attribution Analytics: The most
robust campaign measurement for mobile marketing
App Store Analytics: Boost your
app store discoverability
In-App Marketing: Increase the
value of the users you've acquired
3 CONVERSION
To download your app, a potential user has to be able to find it. If
they’ve arrived in the app store organically, your app store assets
have to be compelling enough that a user wants to download it.
50,000,000 PEOPLE SEE AN AD FOR MY APP
STARTUP
50,000 PEOPLE DOWNLOAD
MY APP FROM THE APP STORE
1,000,000 PEOPLE CLICK ON AN AD FOR MY APP
Attribution Analytics
Work with and evaluate campaign performance for
hundreds of ad partners through a single SDK to
drive awareness of your app.
Attribution Analytics
Make ad campaign setup fast and easy by creating ad
tags and sharing event data with your ad partners.
Do this by using the most reliable and scalable
pre-populated templates in the industry.
Attribution Analytics
Analyze multi-touch attribution to determine different
ad partners’ value across the entire conversion journey.
Impressions — not just clicks — contribute to installs
and purchases too.
GROWTH
Attribution Analytics
Employ deep links — links that drive users directly from an
ad to a specific location in an app — to drive higher
conversion on your ads.
ENTERPRISE
App Store Analytics
Track keyword rankings for your and your
competitors’ apps, get keyword suggestions,
and generate download estimates to improve
your app store ranking and discoverability
STARTUP
App Store Analytics
Track changes to your and your competitors’
app assets to see how these changes have
affected your organic downloads.
GROWTH
ENTERPRISE
App Store Analytics
A/B test your Apple App Store assets (like title, description,
icon, screenshots, and videos) to determine which variations
of assets drive the most downloads. Optimizing app store
assets allows you to capture more users with no cost.
2 DISCOVERY
It can take a potential user an average of three to seven exposures
to your app before they download it from the app store.
10,000 USERS DEEPLY ENGAGE
WITH MY APP AND HAVE HIGH VALUE
1 AN APP IS BORN
Congrats! You’ve built an app, but now you need users.
After you publish your app, you’ll need to think about how
to effectively market it.
1
FINISH