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How to Market Your App Throughout Its Lifecycle

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The TUNE Marketing Console is the only enterprise platform that unifies measurement across user discovery, acquisition, retention, and engagement. Mobile marketers trust the TUNE Marketing Console every day to easily find actionable insights and streamline their workflow, helping them focus on driving results. The TUNE Marketing Console seamlessly integrates with marketers’ agencies, ad networks, and other technology to provide critical reconciliation, transparency, and efficiency in marketing efforts. Here’s how you can use the TUNE Marketing Console to acquire and engage users in your app, from birth through maturity.

http://tune.com/

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How to Market Your App Throughout Its Lifecycle

  1. 1. 4 ENGAGEMENT Now that your users have opened your app, it’s your job to keep them engaged and coming back for more content or product. 40,000 USERS OPEN MY APP Owned Use your owned properties including your website, other apps, social channels, and app store placement to promote your app. Earned Use third party social mentions, shares, reposts, and reviews to promote your app. Paid Use advertising and paid promotion on third party publishers’ and ad networks’ inventory to promote your app. Attribution Analytics Utilize the industry’s most granular event, cohort, and retention reporting to evaluate campaign performance so you can make more informed ad spend decisions. STARTUP Attribution Analytics Create user segments based on in-app actions and export them to your ad partners for retargeting based on these actions. Attribution Analytics Combine your app store optimization with your paid campaigns for a lower effective cost-per-install. On average, every paid install drives an additional 1.5 organic installs by increasing app store visibility. In-App Marketing Send an in-app message to welcome your new users or provide them with special welcome offers. ENTERPRISE Attribution Analytics Using segments you’ve created in Attribution Analytics, setup re engagement ad campaigns to target users who’ve downloaded your app but never opened or engaged with it. STARTUP In-App Marketing Send push notifications to users who have downloaded your app but have never opened it. In-App Marketing A/B test push notifications, messaging, features, and navigation flow to determine the best offers, messaging, and user experience, based on segments you’ve created. ENTERPRISE 34,000 USERS ENGAGE WITH MY APP App Store Analytics Examine your app’s ratings and reviews to gain insight on how to improve your product for your users. Attribution Analytics Utilize event, cohort, and retention reporting to determine long-term user value (LTV) and when you should be remarketing to lapsing users. STARTUP In-App Messaging Build user segments based on in-app behavior, demographics, and location so you can deliver personalized push notifications and in-app messaging at the ideal time. In-App Messaging Add deep links to push notifications and in-app messages to deliver users to specific locations in your app and trigger automated actions like applying a discount at checkout. ENTERPRISE How to Market Your App Throughout Its Lifecycle The TUNE Marketing Console is the only enterprise platform that unifies measurement across user discovery, acquisition, retention, and engagement. Mobile marketers trust the TUNE Marketing Console every day to easily find actionable insights and streamline their workflow, helping them focus on driving results. The TUNE Marketing Console seamlessly integrates with marketers’ agencies, ad networks, and other technology to provide critical reconciliation, transparency, and efficiency in marketing efforts. Here’s how you can use the TUNE Marketing Console to acquire and engage users in your app, from birth through maturity. App App START Solutions in the TMC Attribution Analytics: The most robust campaign measurement for mobile marketing App Store Analytics: Boost your app store discoverability In-App Marketing: Increase the value of the users you've acquired 3 CONVERSION To download your app, a potential user has to be able to find it. If they’ve arrived in the app store organically, your app store assets have to be compelling enough that a user wants to download it. 50,000,000 PEOPLE SEE AN AD FOR MY APP STARTUP 50,000 PEOPLE DOWNLOAD MY APP FROM THE APP STORE 1,000,000 PEOPLE CLICK ON AN AD FOR MY APP Attribution Analytics Work with and evaluate campaign performance for hundreds of ad partners through a single SDK to drive awareness of your app. Attribution Analytics Make ad campaign setup fast and easy by creating ad tags and sharing event data with your ad partners. Do this by using the most reliable and scalable pre-populated templates in the industry. Attribution Analytics Analyze multi-touch attribution to determine different ad partners’ value across the entire conversion journey. Impressions — not just clicks — contribute to installs and purchases too. GROWTH Attribution Analytics Employ deep links — links that drive users directly from an ad to a specific location in an app — to drive higher conversion on your ads. ENTERPRISE App Store Analytics Track keyword rankings for your and your competitors’ apps, get keyword suggestions, and generate download estimates to improve your app store ranking and discoverability STARTUP App Store Analytics Track changes to your and your competitors’ app assets to see how these changes have affected your organic downloads. GROWTH ENTERPRISE App Store Analytics A/B test your Apple App Store assets (like title, description, icon, screenshots, and videos) to determine which variations of assets drive the most downloads. Optimizing app store assets allows you to capture more users with no cost. 2 DISCOVERY It can take a potential user an average of three to seven exposures to your app before they download it from the app store. 10,000 USERS DEEPLY ENGAGE WITH MY APP AND HAVE HIGH VALUE 1 AN APP IS BORN Congrats! You’ve built an app, but now you need users. After you publish your app, you’ll need to think about how to effectively market it. 1 FINISH
  • Jconyers1982

    Dec. 19, 2020
  • HasOffers

    Aug. 31, 2016

The TUNE Marketing Console is the only enterprise platform that unifies measurement across user discovery, acquisition, retention, and engagement. Mobile marketers trust the TUNE Marketing Console every day to easily find actionable insights and streamline their workflow, helping them focus on driving results. The TUNE Marketing Console seamlessly integrates with marketers’ agencies, ad networks, and other technology to provide critical reconciliation, transparency, and efficiency in marketing efforts. Here’s how you can use the TUNE Marketing Console to acquire and engage users in your app, from birth through maturity. http://tune.com/

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