1. Presented By:
Hasan Ali
What Got You Here
Won’t Get You There
By Marshall Goldsmith

2. Objectives
2
 About theAuthor
 Summary
 Essence of “Good is the Enemy of Great”
 Essence of “Level 5 Leadership”
 Essence of “Confront the Brutal Facts”
 Essence of “The Hedgehog Concept”
 Takeaway

3. About the Author…
3
James C Collins
 Born on January 25, 1958 at Boulder, Colorado USA
 He is anAmerican business consultant, author and
lecturer on the subject of company sustainability
and growth.
 Other famous books :
Built to Last: Successful Habits ofVisionary Companies, How the Mighty Fall:
AndWhy Some Companies Never Give In , Great by Choice: Uncertainty,
Chaos, and Luck -Why SomeThrive DespiteThemAll.

4. Summary
4
Why Some Companies Make the Leap...and Others Don’t ?

5. Good is the Enemy of Great
5
471 times
ROI over a
period of 35
Years
A few companies taken into account wereAbbott, Fannie Mae, Circuit City, Gillette, Kimberly-
Clark, Kroger etc
Disciplined people, disciplined thought, and disciplined action, were likely the most significant
factors in determining a company’s ability to achieve greatness.

6. 6
Highly Capable Individual
Contributing Team Member
Competent Manager
Effective Leader
Level 5
ExecutiveLEVEL 5
LEVEL 4
LEVEL 3
LEVEL 2
LEVEL 1
Level 5 Leadership

7. 7
ProfessionalWill
 Creates superb results, a clear catalyst in
the transition from good to great
 Demonstrates an unwavering resolve to do
whatever must be done to produce the best
long-term results, no matter how difficult
 Sets the standard of building an enduring
great company; will settle for nothing less
 Looks in the mirror, not out the window,
to apportion responsibility for poor results,
never blaming other people, external
factors, or bad luck
Personal Humility
 Demonstrates a compelling modesty,
shunning public adulation; never boastful
 Acts with quiet, calm determination;
relies principally on inspired standards,
not inspiring charisma to motivate
 Channels ambition into the company, not
the self; sets up successors for even
greater success in the next generation
 Looks out the window, not in the mirror,
to apportion credit for the success of the
company—to other people, external
factors, and good luck

8. First Who…Then What
8

9. 9

10. Confront the Brutal Facts
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•Two choices: confront brutal facts and change or
stick head in sand
•Kroger andA&P…superstores vs. low prices
•You absolutely cannot make a series of good
decisions without first confronting the brutal facts.

11. 11
Collins outlines a four-step process to promote awareness of
emerging trends and potential problems:
 Lead with questions, not answers
 Engage in dialogue and debate, not coercion
 Conduct autopsies without blame
 Build red flag mechanisms that turn information into
information that cannot be ignored

12. The Hedgehog Concept
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So are you a Fox or a Hedgehog ?

13. 13
Hedgehog Concept
Resource Engine
Best At…Passion

14. 14
First be good…but once
good…don’t shy away from
being great !!!
Takeaway