8. “HOLDING ON AND LETTING GO” IS A SONG THAT HAS
AN ELEMENT OF RELATABILITY. AN INDIVIDUAL WHO
WOULD LISTEN TO IT, WILL TRY TO CONNECT IT WITH
HIS OWN PERSONAL EXPERIENCE OR EVENT HE
WOULD HAVE GONE THROUGH. THIS WAS THE
INCEPTION OF THE IDEA OF THE VIDEO WHERE I DID
BORROW THE EVERYDAY STRUGGLES OF INDIVIDUALS
IN THEIR LIFE AND SHOWED THEM IN A VIDEO
9. I USED A NARRATIVE STYLE OF MUSIC VIDEO WHERE THE
ACTORS DID NOT SING OR USED THEIR LIPS TO SING A SONG
BUT THEY USED THEIR PERSONAL EXPERIENCES AS A MODE
OF COMMUNICATION. THE IMPACT IT GIVES IS FAR MORE
POWERFUL AS ONE GETS TO SEE HOW THE LYRICS ARE
CONNECTED TO AN INDIVIDUAL. THE VIDEO AS IT IS SHOWING
PEOPLE, DOES INCLUDE SOME ASPECTS OF SOCIETY AND
DIFFERENT SOCIAL GROUPS. FIRSTLY, A DISTURBED STUDENT,
WHO TRIES HARD TO GET BETTER AND CONCENTRATE BUT
FAILS. ALL HE SEEKS IS A REFUGE FROM THE HUSTLE AND
BUSTLE. SECOND, A SMOKER AND DRINKER, WHO TOOK HIS
ADDICTION TO AN EXTREME AND IS NOW HELPLESS. IT DOES
REPRESENT A VERY LARGE GROUP OF PEOPLE WHO ARE
HELPLESS AS WELL, AS THEIR ADDICTION ACTS AS A BARRIER
TOWARDS SUCCESS.
10. THIRDLY, I SHOWED A GIRL, WHO WAS NOT TREATED VERY WELL
AT HOME. AT A TENDER OF 17, SHE IS ASKED TO TAKE THE
DOMESTIC RESPONSIBILITIES, WHEN ALL SHE WANTS IS TO
ENJOY AND LIVE HER LIFE LIKE THE WAY EVERY 17 YEAR OLD
GIRL THINKS OF. THIS IS VERY MUCH WHAT HAPPENS IN SOUTH
ASIAN FAMILIES WHERE GIRLS ARE MADE TO WORK LIKE A MAID
SO THAT THEY WOULD FIT EASILY IN A ROLE OF A HOUSEWIFE
LATER IN LIFE. LASTLY, I SHOWED ANOTHER GIRL WHO CAUGHT
HIS BOYFRIEND CHEATING ON HER AND IS TOTALLY SHATTERED.
SHE IS SHOWN DEPRESSED AS IT GETS HARD FOR HER TO ACT
NORMAL SINCE SHE HAS GONE THROUGH SO MUCH. IN THE END
SHE BLOCKS THE GUY AS SHE THINKS SHE SHOULD MOVE ON
AND NOT WAIT FOR SOMEONE WHO DOES NOT DESERVE IT.
11. HOW DO THE ELEMENTS OF YOUR
PRODUCTION WORK TOGETHER TO
CREATE A SENSE OF ‘BRANDING’?
12. .
ROSS COPPERMAN
Ross Copperman (born October 1, 1982) is a Grammy
nominated Americansinger-songwriter and producer
most well known for his song "All She Wrote" which was
released in the UK in the beginning of 2007 and "Holding
On and Letting Go" which was featured in The Vampire
Diaries( TVD) in 2011, Drop Dead Diva in 2013 and the
series finale of CSI:NY. Ross has written several #1
songs including: Brett Eldredge's "Beat of the Music" and
"Lose My Mind", Billy Currington's "Don't It", A Thousand
Horses' "Smoke", Luke Bryan's "Strip It Down", Keith
Urban's "John Cougar, John Deere, John 3:16" and
"Break On Me", Justin Moore's "Point at You". He has
also produced for several artists including: Keith
Urban, Brett Eldredge, Dierks Bentley, Eli Young
Band andJake Owen among others. Copperman was
recently nominated as 2016 ACMSongwriter of the Year,
and winner of a 2016 Double CMA Triple Play Award
13. CD COVER:
Digipack of the song shows all the four actors, represnting their stories, are
bound. One is not allowed to speak, one doesn’t want to see, the other one is
depressed, and the last actor, is already tired of what he has been listening.
The back side, shows sand, which tells us, where we belong to, ground, and
what we are made up of. What we are, and where we have to go to, is all about
it, all we go through life and what happens around, is temporarily. This thought
supports the idea of the song’s title: ‘Holding on and letting go” that you hold on
stuff and let go some of the things.
14. HOW DO YOUR PRODUCTS ENGAGE WITH THE
AUDIENCE AND HOW WOULD THEY BE DISTRIBUTED
AS REAL MEDIA PRODUCTS?
15. FOR PROMOTION AND DISTRIBUTION I WOULD LIKE
TO JOIN HANDS WITH THE MULTINATIONAL VIDEO
HOSTING SERVICE, “VEVO” AS THEIR VIDEOS ARE
REALLY AMAZING AND ONE AIMS AT REACHING THE
LEVEL WHERE HE WOULD BE RECOGNIZED BY THE
TOP NOTCH OWNERS OF THE INDUSTRY AND VEVO
CAN MAKE THAT HAPPEN.
16. APART FROM THAT, I WOULD PROMOTE THIS VIDEO
ON SOCIAL NETWORKING SITES LIKE FACEBOOK,
YOUTUBE, INSTAGRAM ETC. SOCIAL MEDIA HAS
BECOME REALLY POWERFUL AND A PROMOTION
HUB. I WOULD TAKE THE ADVANTAGE OF THIS AND
MAKE THIS VIDEO GO VIRAL THROUGH FACEBOOK
PAGE AND YOUTUBE CHANNELS BY SPONSORING.
17. ANOTHER STRATEGY WOULD BE THAT ON TWITTER
WHERE I WILL TRY TO MAKE USE OF HASHTAG TO
SYMBOLIZE MY VIDEO. HASHTAG WOULD BE
#LETLIVE. THIS WOULD GAIN ATTENTION AS THE
VIDEO ITSELF URGES PEOPLE TO LET LIVE OTHERS
THE WAY THEY WANT AND TO ESCAPE THE
PROBLEMS OF SOCIETY.
18. HOW DID YOU INTEGRATE TECHNOLOGIES –
SOFTWARE, HARDWARE AND ONLINE – IN THIS
PROJECT?
19. USED CANON 70D WITH 18-55 LENS
TO SHOOT THIS VIDEO. WITHOUT ANY
TRIPOD.
MADE A BLOG PAGE ON TUMBLR
TO SHOW ALL THE EVIDENCES,
VIDEOS, CCR AND POSTERS.
POSTED THE VIDEO ON VIMEO
SO THAT THERE WOULD BE LESS
COPYRIGHTS ISSUE AND EASILY
VIEWABLE
EDITED THE VIDEO USING
WINDOWS MOVIE MAKER AS ITS
BOTH EASY AND EFFECTIVE.
