1. UNDERSTANDING BUSINESS
FUNDAMENTALS
PRESENT BY:
MOHAMAD IRFAN BIN OTHMAN
MOHAMAD HAZREEN BIN TAUHIT
AQILA ARFA BINTI MUHAMAD HAPIZ
HASMIRA SUHADA BINTI HASSAN
AMIRA FARHA BINTI ABD GAFAR

2. Do we really know what is
BUSINESS????
• The organized effort of individuals to prodece
and sell, for a profit, goods and servicess that
satisfy society’s need.
Produce either goods and services
Seek profit
Try to satisfy consumer wants

3. BUSINESS GOALS
To make profit
Open business
Expand business

4. EFFECTIVENESS & EFFICIENCY
• Effienciency is achieved by using the fewest
inputs to generate a given output.
• Effectiveness is achieved when the
organization pursues appripriate goals.

5. OWNERS
CREDITORS
EMPLOYEES
SUPPLIER
CUSTOMERS

6. • OWNERS
Create business ideas and posibbly to provide some
financial support.
• CREDITORS
Financial institutions or individuals who provide
loans.
• EMPLOYEES
Resposible for managing job assignmens.
• SUPPLIERS
cannot complete production process if they cannot
obtain the materials.
• CUSTOMERS
Firm cannot survive without customers

7. GOALS????
HOPES
PLANS

8. To provide
direction and
guidance
Helps manage to
asses the business
performance
PURPOSE
OF GOALS
SETTING
To define the
corporate culture
To assist in the
allocation of
resources

9. TYPES OF GOALS
1. VISION
2. MISSION
3. OBJECTIVE

10. LEVELS OF GOALS
• Long-term goals
-five years and above
• Intermediate goals
- one year to five years
• Short term goals
- for one year and less

11. THE END
THANK YOU