Accolade Skills League Explainer Deck

1. ACCOLADE
SKILLS
LEAGUE
Explainer Deck
Drafted by
Hassan Moore, Owner
Accolade Sports Media

2. Accolade Skills League is an open-enrollment recreational high
school sports league designed to offer student-athletes a year-
round platform to earn and maintain a reputation as elite players.
• 2-day (weekend) tournaments. Every other month.
• 11 championship belts (across 5 sports).
• Athletes represent their school - but win personal honors.
• Championship belts are won and held until next event
(where it is either retained, lost, or vacated).
• A rotating cast of guest coaches and mentors help to
develop players throughout the tournament.
A league that
“Reveals Champions”

3. SPORTS / ASPECTS of the Tournaments
Sport, enrollment style, and win-conditions.
SPORT: TOURNAMENT STRUCTURE:
Baseball (Saturday) “Home Run Derby” – 3 athletes per school, 1 champion (most home runs).
Weightlifting (Saturday) “King of the Gym” – 3 athletes per school, 1 champion (best lifting metrics).
Football (Saturday)
“Route Masters” – 3 athletes per school (QB, WR, DB), 3 champions (best QB/WR
duo, 1 DB).
Soccer (Sunday)
“Striker Supreme” (Boys) – 3 athletes per school (2 Forwards, 1 Goalie), 2 champs
(1F, 1G).
“Striker Supreme” (Girls) – 3 athletes per school (2 Forwards, 1 Goalie), 2 champs
(1F, 1G).
Basketball (Sunday)
“Three Point Contest” (Boys) – 3 athletes per school, 1 champ (most 3’s).
“Three Point Contest” (Girls) – 3 athletes per school, 1 champ (most 3’s).

4. Impact on High School Athletes
BRAND DEVELOPMENT in
action
EXPOSURE at all levels
Year-round competition allows for 6 annual opportunities
for high-school athletes of all graduating classes to test and
demonstrate their unique and developing skill sets.
Through the process of competing for, earning, and
maintaining championship status – athletes get to
experience all the realities of sports media (including
preparation, promotion, press conferences, and personal
brand management).
EXPERIENCE that inspires
Accolade Skills League is an environment that fosters
“development during fun”. This is a workshop that allows
talented players to develop lasting positive characteristics.

5. THE BELT SYSTEM and what it provides
UNIQUE
EXPERIENCES
BRAGGING RIGHTS
Players enjoy more
frequent and consistent
opportunities to show their
development and skill.
Players from all graduating
classes and regions get a
chance to meet and play.
A TRUE MEASURE
Valuable insights in the
changing landscape of
player match-ups.
A HOME FOR
SPONSORS
Sponsors have a direct
platform to engage with the
youth sports market.

6. The Belt System & Sponsors
GROWTH IN VALUE
BRAND SECURITY
By allowing sponsors to buy into the belt
system directly, the sponsor’s investment is
effectively de-risked. If a sponsor endorses a
player, that player may get injured or be
benched for some other reason. The
championship belts have indelible and intrinsic
value that transcends the current wearers.
As events continue to take place,
viewership and attendance rises, and the
belt passes from champion to champion
(activating new fan bases) – the
championship belts will increase in value,
as the competition for them becomes more
heated and more public.

7. MEDIA
INFRASTRUCTURE
All BTS, pre-competition,
tournament, and post-competition
events will be broadcast live on all
available platforms, recorded, and
edited for reproduction and
secondary release.
Primary platforms will include:
• Twitter.
• Instagram.
• TikTok.
• YouTube.
• Patreon.
• Accolade Podcasts.

8. MEDIA “HYPE CYCLES” and the benefits of 60-day event turnaround
Initial
Attendance/Viewership
Peak interest in the
production, the players –
especially the champions.
RETENTION
A compounding cycle of
media support that
consistently redoubles the
reach and conversion of
the event’s marketing
efforts.
Equalization
30-day media down-ramp
putting out content from
previous event – beginning
up-ramp preparation
Advancement
30-day media up-ramp
putting out content about
current champs and the
most likely challengers.

9. SOURCES OF LEAGUE REVENUE
BELT
SPONSORS
UNIFORM
AD SPACE
DONORS /
PATRONS
TICKET SALES
STREAMING
AD SPACE
11 sponsors per
2-month period,
buying
temporary belt
name rights and
product
placement.
Diversified
across belts.
Mixed term deals.
Logo space on
uniforms.
Patreon-based donor
support. Tiered into:
Fan Club.
Gold Club.
President’s Club.
Owner’s Club.
General Admission
ticket sales at events. Logo and
commercial
deals w/ private
sponsors for
inclusion in live
streams and
edited recaps.
GEAR
SPONSORS
MERCHANDISE
Athletic gear
sponsorships.
Branded clothing
and gear.
CONCESSIONS PARTNERSHIPS
In-house food and beverage deals. Brand integrations and non-profit org collaborations.

10. Accolade Skills League has several immediate (and
many long-term) opportunities for product
improvement, including:
Guest Coaching
● Coaches and players (from all levels) acting as
development mentors and providing guidance.
Geographical Expansion
● Easily replicated model that can be connected
regionally and divisionally.
DEVELOPMENT AND EXPANSION
● Introduction of additional sports.
● Expansion of girl’s sports options.
● Additional media rights opportunities.
● Coaching and development support.
● Mentor and Alumni programs.
● Family Days.
● Champion’s League Invitationals.
● Coach Invitationals.
● Field trips and special athlete-bonding events.
● Mass Media Days.
● Pro-athlete visits.

11. CREDITS: This presentation template was created by Slidesgo,
including icons by Flaticon and infographics & images by Freepik
THANK
YOU
for your time and consideration
Do you have any questions?
hmoore@accoladesportsmedia.com
(510) 410 5016
www.accoladesportsmedia.com