7. WHAT MAKES A BRAND SIMPLE ?
A REMARKABLY CLEAR AND UNEXPECTEDLY
FRESH BRAND EXPERIENCES
8. WHAT’S A BRAND EXPERIENCE?
THE INTERACTION A CUSTOMER HAS WITH THE VARIOUS
TOUCHPOINTS IN THE PROCESS OF PURCHASING AND
USING A BRAND OR PRODUCT
AWARNESS INTEREST DESIRE PURCHASE USE
9. PACKAGING BILLS
BRAND
E-MAIL
WEB
SITE
CUSTOMER
SERVICE
FB
PAGE
MOBILE
APP
TV ADS
PRINT
ADS
PRODUCT
STORE
LOGO
EVENT
BROCHURE
PR
TAG
LINE
CATALOGUES
BRAND
EMBASSADORS
TOUCH POINTS
12. SIMPLE PRODCUT
PRODUCT
SAVING TIME WITH INCREASED
CONVENIENCE AND
ACCESSIBILITY / REDUCING
STRESS BY PROVIDING SAVINGS /
BRINGING VALUE / EASE OF USE
AND INTERACTIONS.
13. SIMPLE MARKETING
MARKETING
ENABLING CONSUMERS TO GET
MORE FROM LIFE: DEEPER
RELATIONSHIPS, EASYGOING
LIFESTYLES.
TAKE A CUSTOMER-CENTRIC
APPROACH TO EVERYTHING,
INCLUDING ALL TOUCHPOINTS.
15. COMMUNICATION
COMMUNICATION
MARKETING
PRODUCT
MARKETING
ENABLING CONSUMERS TO GET
MORE FROM LIFE: DEEPER
RELATIONSHIPS, EASYGOING
LIFESTYLES.
TAKE A CUSTOMER-CENTRIC
APPROACH TO EVERYTHING,
INCLUDING ALL TOUCHPOINTS.
PRODUCT
SAVING TIME WITH INCREASED
CONVENIENCE AND
ACCESSIBILITY / REDUCING
STRESS BY PROVIDING SAVINGS /
BRINGING VALUE / EASE OF USE
AND INTERACTIONS.
COMMUNICATING DIRECTLY,
CLEARLY AND WITHOUT JARGON.
22. ADVERTISING
COMMAMRUKNEICTIANTGION
SIMPLICITY BRINGS ORDER
TO COMPLEXITY
JONATAN IVE
APPLE ‘S SENIOR VICE PRESIDENT
OF DESIGN
SIMPLE ADS, COMMUNICATING DIRECTLY, CLEARLY AND WITHOUT JARGON