1. TOD: Technology Opportunity
Discovery
Seonho Kim Ph.D. (seonhokim@gmail.com)
Future Information Research Center
Korea Institute of Science and Technology Information
II-SDV 2015 (April 20-21)
Nice, France

2. Contents
 KISTI introduction
 TOD (Technology Opportunity Discovery) Project
 How TOD works
 TOD architecture
 Opportunity Search
 Information Extraction
 Interface design
 Usage Scenarios of TOD
 Search for Products of Opportunity
 Competitor Benchmarking
 Product-Technology Relations
 Examples of TOD result

3. KISTI
 KISTI (Korea Institute of Science and
Technology Information)
 Missions
 Proliferate science and technology
Information
 Support scientists, engineers, SMEs(small
and medium size enterprise), and decision
makers
 Develop the Supercomputing
Infrastructure
 Since 1962
 590 Employees

4. TOD Project
 TOD (Technology Opportunity Discovery) System
 Technology Opportunity?
 Strategic technologies to concentrate on (decision makers)
 Emerging research chances ( researchers)
 in TOD ?
 Possibly profitable technologies or artifacts (SMEs)
 Technology Opportunity for whom?
 Opportunity for mankind?
 Opportunity for you and me (and SMEs)
 Customized for each user
 Realistic and tangible
 Low cost to realize
 Maximize utilization of pre-owned technologies and resources
 Input my current technology and artifact, discover next technology
and artifact for me  TOD system

5. Three Ways to Discover
Opportunities
 Anticipate Future Needs
 Forecast Future Life and Technology… too hard! (X)
 Analyze the trend and forecast near future
 Exploring the industrial knowledge and
technology of products and their components
 Search for patterns of recombination of ideas and
artifacts
 Exploring Supply chain
 Imitating competitors and partners
 Benchmarking
 Portfolio analysis

6. How TOD Works
 Predicting
 Analyze latest trends in patents and Trademark, predict
the needs of near future
 Exploring
 Supply chain to find
 Upstream/Downstream products
 Sibling products
 Similar products
 Benchmarking, Portfolio Analysis
 Patent Assignees
 Competitors
 Partners

7. TOD Architecture
Industrial
Trend Analysis
Supply Chain
Exploring
Competitor/P
artner
Analysis
Opportunity
Suggestion
Attractivenes
s Evaluation

8. Supply Chain Exploring
 Opportunities can be
discovered from…
 Co-occuring products
 Patents referred by patents
about current products
 Upstream products
 Downstream products
 Sibling products
 Products of competitors (similar
assignees)
 Competitor’s searches

9. Source Data of TOD
 US Trademark DB
 Patent (USPTO)
 1993-2014 (3,799,190 patents)
 IPC code: A,B,C,D,E,F,G,H
 Title, abstract, background, summary, description of drawing, and
claims
A Human Necessities 626,402
B Performing Operations; Transporting 655,772
C Chemistry; Metallurgy 339,189
D Textiles; Paper 28,888
E Fixed Constructions 82,498
F Mechanical Engineering; Lighting; Heating; Weapons; Blasting 244,917
G Physics 1,034,492
H Electricity 787,032

10. Supply Chain
 Network of artifacts
 Made from “Entity” (parts, products, technologies…)
and “Relation” (is-a, part-of, comprising,
substitutable…) extracted from USPTO
 E.g.

11. Information Extraction
 Build Product name Dictionary from US Trademark
DB
IC 009. US 021 023 026 036 038. G & S: Automated teller machines (ATM); Computer application software
for automated teller machines, namely, software for operating automated teller machines
IC 037. US 100 103 106. G & S: Installation and maintenance of automated teller machines
Word Mark DIEBOLD RIVO
Goods and Services
IC 009. US 021 023 026 036 038. G & S: Automated teller machines (ATM); Computer application software
for automated teller machines, namely, software for operating automated teller machines
IC 037. US 100 103 106. G & S: Installation and maintenance of automated teller machines
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 85896550
Filing Date April 5, 2013
Current Basis 1B
Original Filing Basis 1B
Owner
(APPLICANT) Diebold, Incorporated CORPORATION OHIO 5995 Mayfair Road North Canton OHIO
44720
Attorney of Record Patricia A. Walker
Prior Registrations 2802243;3875502;4194288;AND OTHERS
Type of Mark TRADEMARK. SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE
IC 009. US 021 023 026 036 038. G & S: Automated teller machines (ATM); Computer application software
for automated teller machines, namely, software for operating automated teller machines
IC 037. US 100 103 106. G & S: Installation and maintenance of automated teller machines
Goods and Services

12. Product Name Dictionary
 Product name Dictionary
 328,288
 E.g.
 Automated Teller Machines
 ATM
 Product Idioms
 1,060,065
 E.g.
 Computer application software for automated teller
machines
 Software for operating automated teller machines

13. Relation Extraction
 By using NLP technique
 USPTO

14. Statistics

15. Three Usage Scenarios of
TOD
 Searching for Product of Opportunity based on
current owned technologies
1. Search for products currently producing
2. Search for products of opportunity
3. Portfolio analysis
4. Attractiveness evaluation
 Benchmarking Competitors (partners)
 Analyzing Product-Technology Relations (not
covered in this presentation)

16. Interface for Product
Opportunity Search

17. Supply Chain of
“Image Sensor”
Backward
Products
forward
Products
Patent list of
selected
product

18. Sibling Products
of
“Printed Circuit
Board”
Backward
Sharing
Products
Foreward
Sharing
Products

19. Patent trend
by year
Estimated
Growth
Patent Right
Owners
Analysis
Statistic,
scores
Product name Patents Similar Products

20. Interface for Competitor
Benchmarking
 Comparison of Patents
 Portfolio analysis of competitors / partners
 Clustering competitors

21. Patent right
owners
Select b/w ratio and number
of patents

22. Competitor’s
portfolio Tech
portfolio by
year

23. Competitor’s
portfolio
Major
products

24. Patent right
owners clustered
by similarity of
products

25. Interface for
Attractiveness Evaluation

26. Interface for
Summarization
IPC similarity
Growth rate
of last three
years
Promising
Similarity 

27.  Similarities
 Assignees
 IPC
 Upstream and
downstream product
 Degree of Promising
 Growth rate
 Mean year value
LED’s
Similarity
Promising
Best
Worst

28. Demo
 Official beta version is available at
 http://tod.kisti.re.kr

29. Example1: Highly ranked
promising item by TOD
 Client Computing Device
One of Gartner’s Top 10 tech. of 2015

30. Example2: Highly ranked
promising item by TOD
 Unmanned Aerial Vehicle

31. Example3: Highly ranked
promising item by TOD
 Beacon

32. Questions? Comments?