White space mapping helps businesses discover unserved markets that hold potential but do not have any products or services yet. With patents, the goal is to find promising technology areas where patents can be filed in order to strengthen ones portfolio or purely to block others. As the practice is not new, several techniques and visualizations are being used for Patent White space analysis. Using 3D Printing as an example, this presentation will focus on pitfalls in various approaches and recommend best practices for aligning the outcome of the white space analysis to your business objectives.
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II-SDV 2017: Decoding the Gray Shades of Patent White Space Analysis
1. M A N I S H S I N H A
C H I E F T E C H N O L O G Y O F F I C E R
G R I D L O G I C S
M A N I S H @ G R I D L O G I C S . C O M
. I I - S D V . 2 0 1 7 .
Decoding the Gray Shades of
Patent White Space Analysis
2. About Gridlogics
Founded in 2004 and having more than 12
years of experience in Intellectual Property
Software Solutions
Strong Focus on R&D and
Rapid/Continuous product enhancements
that solve greater challenges and needs of
IP professionals
Launched Patent iNSIGHT Pro in Jan 2006
and gained quick market acceptance to
achieve more than 400 users across
100+organisations globally
PatSeer Global Patent Database crossed
2200+ users in 3 years with more than 300
Professional Searchers and 800 Examiners.
PatSeer Pro launched in 2016 and PatSeer
360° scheduled in 2017
Patent
Professional
Patent/Scientific
Information
Department
Patent Analyst /
Technology
Manager
Licensing
Professional / IP
Manager
3. White-spaces are gaps in a technology landscape
that have potential for attaining exclusivity
7. • Technology Landscape
• Material/Compounds/Ingredients Landscape
• Applications/Markets Landscape
• IPC/CPC Landscape
• Technology vs. Materials
• Technology vs. Markets
Where to find the Gap ?
9. Are you jumping into the first haystack you see ?
Should you first focus on finding the right haystack ?
10. Finding the Right Haystack
• What are the different Market areas and what
are the top challenges in the market
• What are the current products or services that
address the market
• What are the company Strengths ?
• What technologies are our strengths
• What technologies are competitor strengths
• Current Markets Future Markets
Should be a Top Down Approach…
11. 1. Cost of Equipment and Manufacturing
2. Limited Choice of Materials Available
3. Ensuring product Quality and Reliability
1. Surface finish
2. Accuracy of parts
4. Going from basic shapes to Complex Parts
5. Limited Design Tools
6. Lack of formal standards
7. Difficulty in scaling up production from prototype
8. Limited recyclability
Top 3D Printing Challenges
12. Problem vs. Solution Mapping
Challenge 1
(Surface Finish)
Challenge 2
(…)
Challenge 3
(…)
Technology 1 X
Technology 2 X
Technology 3
Material 1
Material 2 X
Material 3 X X
Market 1 X
Market 2
Market 3 X
13. 3D Printing Sample Categorization
By Technologies By Materials By Applications
Ballistic Layer Manufacturing
Cladding
Computer Numerical Control
(CNC)
Contour Crafting
Digital Light Processing
Direct Laser Forming
Direct Manufacturing
Direct Metal Deposition
Direct Metal Laser Sintering
Direct Shell Production Casting
Electron Beam Melting
Electron Beam Projection
Lithography
Electrophoretic Deposition
Fused Deposition Modeling
Inkjet Deposition
Laminated Object Manufacturing
Laser Ablation
Laser Engineered Net Shaping
Laser Metal Forming
Laser Powder Forming
LaserCusing
Microfabrication
Multi-Jet Modeling
…
ABS Plastic
Alkyd
Aluminum
Carbon Fiber
Ceramic
Clay
Elastomers
Epoxy
Fiberglass
Furan
High-density Polyethylene
Melamine
Methacrylic
Nickel
Nylon
PEEK
Palladium
Paper
Phenolic
Photopolymers
Plastic
Poly paraphenylene
terephthalamide
…
Aerospace
Aircraft
Automobiles
Clothing
Construction
Defense
Food Industry
Furniture
Jewellery
Mechanical
Medical
PCB
Phones
Prosthesis
Robotics
Scaffolding
Shoes
Television
Tissue Engineering
Tooling
Toys
Watches
14. Categorization by Query
Application Area Search Query Results
Aerospace (FT) contains (aerospace* or aeronautic* or rocket* or spacecraft*) 93
Aircraft (FT) contains (aircraft* or aviation* or helicopter* or "fighter jet" or helicopter* or
aeroplane* or airplane*)
92
Automobiles (FT) contains (automotive* or car or cars or (auto* w/2 part*) or vehicle* or
automobile* or motorcar* or autocar* or "steering wheel*" or pedals)
264
Clothing (FT) contains (cloth* or dress or apparel* or fabric or fabrics or shirt* or t-shirt* or
garment*)
234
Construction (FT) contains ("contour craft*" or "d shape" or D-Shape or "building* print*" or roof*
or Diorama or walling or flooring)
16
Technologies Search Query Results
Ballistic Particle
Manufacturing
(FT) contains ((ballistic* w/2 manufactur*) or BPM) 25
Cladding (FT) contains (cladding or ((roll or explosive) w/2 weld*)) 53
Computer
Numerical Control
(CNC)
(FT) contains ((computer* w/1 control*) or CNC) 270
Contour Crafting (FT) contains (contour* w/3 craft*) 2
Digital Light
Processing
(FT) contains ((((digital* or direct*) w/2 light*) w/3 process*) or DLP) 25
19. • Always correlate all findings with:
• Corporate strategy and strengths
• Customer Trends (Today and Future)
• Every potential White-space (that meets the problem vs.
Solution constraints) should be subject to a targeted
patent search before any further investments in time or
resources
• Some other Examples :
• Mobile Technology
• Digital Camera
Afterthoughts