Online Communities for Tweens -Webit Conference 10-2010

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Haymi Behar

Internet in Turkey Kids Online How to build a succesful online community? How to integrate the brands?

Empresariales Tecnología Noticias y política

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Internet in Turkey ,[object Object],[object Object]

Time Spent Online comScore World Metrix 2010

Turks Socialize Online ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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What they do online? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Internet Usage & Attitudes Report, 2010

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Profiling Same with countries’ demographics 90% - below 18

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Content is the King ‘‘ Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now, it’s the people who are in control.” Rupert Murdoch Wired Magazine 2006

Online Ad Spending Source: Hurriyet inhouse figures & estimates

Kids & Brands ,[object Object],[object Object],Source: TNS 2009

Kids & Brands Source: TNS Consumer Index 2009

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Online Communities for Tweens -Webit Conference 10-2010

1. Online Communities for Tweens

4. Time Spent Online comScore World Metrix 2010

5. PV Based on Segmentation

10. Membership

11. Profiling Same with countries’ demographics 90% - below 18

12.

13. Content is the King ‘‘ Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now, it’s the people who are in control.” Rupert Murdoch Wired Magazine 2006

14.

15.

16. Online Ad Spending Source: Hurriyet inhouse figures & estimates

17.

18. Kids & Brands Source: TNS Consumer Index 2009

19. Old School Marketing

20. New Marketing

21. Branding in Tipeez

22. TEŞEKKÜRLER