THE RELATIONSHIP OF BUSINESS AND COMMUNICATION.

1. Business Communication
Communication is a process in which two or more persons create and share information with
one another in order to reach mutual understanding, mutual agreement and subsequent
understanding. The word ‘communication’ is derived from the Latin word ‘communicare’ which
means ‘to make common, to share, to transmit or to impart’. Thus communication can be
considered as process that involves the transfer of information, ideas, emotions, feelings etc.
between people. The basic purpose of communication is to inform, educate and entertain
people. Communication has essential elements namely: Sender or the sopurce, Receiver,
Channel, Message and Feedback. The message has two ways to be received and that is in a
positive or negative way. The Sender or the source is the initiator of the communication process
and it is perceived to be believable and that receiver should receive same message. Message is
the content or the information (It may be a crop or fertilizer or whatever sort of topic) that
should be conveyed to both channels and receiver/s. Message is perceived to be concise and
formulated in a way that is easily understood to come up a desirable communication process.
Channel/s is medium utilized to convey a message or the means by which a message travels
between sources going to target receiver. There are two kinds of Channel/s namely: Internal and
Mass Media. Receiver is responsible for receiving and applying the information obtained for
important purposes. Good communication matters because business organizations are made up
of people. As Robert Kent, former dean of Harvard Business School has said, “In business,
communication is everything.”
Business is a bush or series of activities or a process by which attaining a specific goal. This is
also an act of buying and selling of goods and services. Dealing with people and achieving daily
basis matrix. Business is also simply in a state of being busy at the same time deals with
monetary things. This does not only talks about the nature itself but also its art and science.
Moreover, business is also dealing with people who are working together in a firm.
If business and communication will be put together, it becomes BUSINESS COMMUNICATION.
Business Communication can be defined as the process by which people share ideas,
experience, knowledge and feelings through the transmission of symbolic messages. The means
of communication are usually spoken or written words, pictures or symbols but we also give
information through body language, gestures, and looks, facial expressions can show how we
feel and what we think about an issue or another person. Business Communication is the
transmission of information within the business environment. The information may be
transmitted – sent and received – between or among individuals. Business communication is the
sharing of information between people within and outside the organization that is performed
for the commercial benefitof the organization. It can also be defined as relaying of information

2. within a business by its people. Business communication can also refer to internal
communication that takes place within an organization. Business communication can also be
said to the way employees, management and other people of organization communicate in
order to reach to their organizational goals. For the effectiveness of the Business
Communication a two way information sharing process which involves one party sending a
message that is easily understood by the receiving party. Effective communication by business
managers facilitates information sharing between company employees and can substantially
contribute to its commercial success. Business Communication has a lot of benefits namely:
Stronger decision making and faster problem solving, Earlier warning of potential problems,
Increased productivity and steadier workflow, Stronger business relationships, Clearer and more
persuasive marketing messages, Enhanced professional images for both employers and
companies, Lower employee turnover and higher employee satisfaction, and Better financial
results and higher return for investors.
If without communication in an organization or business there is no relationship between the
people who are working on it. There will be no certain goals and objectives that can be not
achieved nor can be succeeded. It only depends as to how it will be used in a specific situation
in an organization. As a summary, communication in business plays a vital role for it to work and
ascend.