This document discusses the mapping phase of the discovery process. It describes identifying critical strategic sectors such as opportunity development, consumers, and the market place. It also discusses creating a roadmap by defining actions, trends, milestones, and discontinuities. Finally, it talks about developing measurement tools to monitor the market, engineering, and sales, and presenting the map to management.
3. The discovery process :Mapping phase
Mapping phase
Customer Needs
Emerging Markets
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4. The discovery process :Mapping phase
Mapping phase
Market viability & Potential revenue Impact.
Every company has its own Hurdle rates.
The road map is a time line.
Clinical Trail.
Maps makes you focus.
Determination of the difficult deision that must been
taken
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5. The discovery process :Mapping phase
1. Identify the critical Strategic Sectors
Bands & sectors
Area of customization
Flip chart and time line
Forces & market
Opportunity self development
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6. The discovery process :Mapping phase
1.Identify the critical strategic sectors
1.1 Opportunity Development Sector
R&D
Marketing & sales
Operation
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7. The discovery process :Mapping phase
1.Identify the critical strategic sectors
1.2 Consumer
You should consider the variety of trends
Demographic
Society
Life Style
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8. The discovery process :Mapping phase
1.Identify the critical strategic sectors
1.3 Consumer/ Market Place Sector
Economics
Globalization
Technology
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9. The discovery process :Mapping phase
1.Identify the critical strategic sectors
1.4 Consumer/ Market Place Sector
Competitors
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10. The discovery process :Mapping phase
2.Create the road map
Actions
Trends
Milestones
Discontinuity
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11. The discovery process :Mapping phase
2. Create the road map
2.1 Action
Scheduling of everything
We don’t develop the product we develop the opportunity
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12. The discovery process :Mapping phase
2. Create the road map
2.2 Trends
All things related to the market
Ex: DVD
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13. The discovery process :Mapping phase
2. Create the road map
2.2 Trends
All things related to the market
Ex: DVD
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14. The discovery process :Mapping phase
2. Create the road map
2.3 Milestones
&
2.4 Discontinuity
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15. The discovery process :Mapping phase
2. Create the road map
Working Backward
Start with the date you want to introduce the product on.
Then work backward.
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16. The discovery process :Mapping phase
3. Develop Measurements tools
You should monitor these Key elements
Market
Engineering
Sales Reports
You should constantly update the map
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17. The discovery process :Mapping phase
4. Presentation to management
Insight
Opportunity Development
Risk
Visionary and future opportunities
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