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Workshop - shoot for the stars #BPCW11
1. Hosted by:
Workshop:
Shoot for the Stars
David Miller, COO, TERMINALFOUR
James Hall, Web Development Officer, Gedling Borough Council
Co-Chairs:
Dan Jellinek, Editor, E-Government Bulletin
Martin Greenwood, Director, Socitm Insight Programme
Gold Sponsors:
2. TERMINALFOUR
Building Perfect
Presentation to Comhairle Council Websites
‘Shoot for the Stars - all 4 Stars, to be precise’
David Miller
COO TERMINALFOUR
James Hall
Web Development Officer
Gedling Borough Council
3. TERMINALFOUR’s Focus
• Established in 1996
• Specialise in Web Content Management
• Over 300 clients
• Focus on Local Government & Higher
Education
• 100+ Local Gov (UK & abroad),
Central Gov / Gov Agency clients
• Dublin, Boston & London Offices
• 100% Open Product Architecture
• Designed for large scale rollout
• Focus on Ease of Use for all
4. TERMINALFOUR in a nutshell ….
We make it really easy for
organisations to deliver and
manage very large, highly
devolved, multilingual
Websites, Intranets and
Extranets
4
5. The Challenge for Local Authorities (and others….)
Greater Demand
Less Resources
11. SOCITM Criteria for a ‘4 Star’ Rating
• Useful Content • Usability
– Information – Use of A to Z list
– Links elsewhere – Ease of Search
– Currency (Up- – Ease of
to-date) Navigation
– News value – Use of Location
– Transactions – Accessibility
– Participation – Resilience
12. Ease of use for key stakeholders:
1. Visitors:
• Look.... Do... Leave
2. Content Authors:
• Add once... Use many places
3. Platform owners:
• Available, accessible & secure
4. Service providers:
• Ease of service introduction / change
13. What TERMINALFOUR believes this means...
• Strategy
– Have a vision for the website
Strategy
– Make it easy to use for ‘All’ users +
– Make it ‘Task’ focused
– Keep it ‘Current & Relevant’ Platform
– Make it measurable +
• Platform
– Out of the box Experience
– Works for Communications and IT alike
– Open (data and API)
– Specific Modules = 4 Stars
– Mobile ready/friendly/out of box
• Experience
– Leverage the knowledge of a ‘Community’
– Tried and tested ‘Processes’
– Ongoing ‘Support & Development’
15. A platform for both Communications and IT
Communications like … IT teams like …
• Devolved content creation and • Browser-based administration
authoring • Integration into SharePoint and back-
• “Direct Edit” end systems
• Multi-level control of page, • Easy setup of new websites, sections,
section or site etc pages
• Find, organise, choose and • Open Platform, Browser independent
reuse content • Metadata management for SEO
• Setup new websites, sections, • Integration with AD and LDAP
pages with brand consistency • Logging, reporting, review and version
• SEO tools built in roll-back
• Deferred publishing • Accessibility compliance
• Manage multi-language sites • Powerful, flexible workflow
• Self-service Web forms
• Analytics
• 100% API
16. Focus on community: You’re not alone....
• Learn from contemporaries:
– How are they using their WCMS
– Common lessons/mistakes
– Active user feedback
• R&D: Open Source Ethos of
product development:
– Always moving forward
– Expose Information / Open Data
Community Standards / Best practice:
– A basis for communications
– A basis for measurement