Brokers Web Health Insurance Affiliate Program by HealthCare.com

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HealthCare.com

Overview presentation of HealthCare.com\'s Brokers Web health insurance affiliate program.

Salud y medicina Economía y finanzas Empresariales

Brokers Web Health Insurance Affiliate Program Generate More Revenue for Health Insurance Queries Health Insurance PPC Advertising through HealthCare.com November 2008

Brokers Web PPC Advertising Network ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How It Works ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Example of BW Affiliate Implementation ,[object Object],[object Object],Health Insurance Search Landing Page Health Insurance Search Results Page

Why Does It Work? ,[object Object],[object Object],[object Object],[object Object],Brokers Web Affiliate Health Insurance Advertisers Quality Clicks Sales Conversions Premium CPCs Revenue Share on Click Revenue PPC Marketplace

Brokers Web CPC Bid Rates ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Category CPC Individual and Family $4.63 Short-Term $3.37 Group $3.18 Student $3.83 Medicare Supplemental $1.91 Dental $0.52

Affiliate Implementation Options ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Affiliate Implementation Options (cont’d)

Fully-Transparent Online Reporting ,[object Object],[object Object],[object Object],[object Object]

BW vs. Competing Health Insurance Programs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Market-Based Value for Your Health Insurance Queries

BW vs. Competing Health Insurance Programs ,[object Object],[object Object],[object Object],Per-Click versus Per-Lead & Per-Application, “It’s all about the math” Expected Revenue = Queries * Rate of Monetization * Payout

Affiliate Revenue Share ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Getting Started ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Appendix: Affiliate Examples ,[object Object],[object Object],Wellness.com

Appendix: Affiliate Examples ,[object Object],[object Object],Online-Health-Insurance.com

Appendix: Affiliate Examples ,[object Object],[object Object],GetEasyInsurance.com (parked domain)

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Brokers Web Health Insurance Affiliate Program by HealthCare.com

1. Brokers Web Health Insurance Affiliate Program Generate More Revenue for Health Insurance Queries Health Insurance PPC Advertising through HealthCare.com November 2008

8. Affiliate Implementation Options (cont’d)

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