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Defining and Measuring 
Outcomes 
Getting Clear on the Basics 
Adapted from the Outcomes Based 
Contracting Guideline of the Health 
Partnership Council project
Contracting Language 
The first step in defining outcomes is to understand the commonly used terms: 
Term Definition as developed from the Health Partnership Council Project in 2014 
Inputs Financial, human and material resources used to deliver a service 
Outputs The direct services, activities or intervention provided 
Output Indicator A measure to quantify the services provided e.g. number of workshops run 
Service Outcomes A change that occurs as a direct result of the service. This is likely to be a short to medium 
term change; usually a change in skills, knowledge, behaviour, actions or attitudes 
Outcome Indicator Information collected to monitor progress towards achievement of an outcome, often 
expressed as a percentage 
Community Outcomes Benefits for specific groups of people in the community that come about through changes in 
the community itself – changes in status or life conditions for organizations, systems, 
neighbourhoods, and networks 
Impacts The significant, long-term, sustained effect of an activity on the fabric of the community and 
well-being of the individuals and families and/or community
Program Logic Basics 
The Program Logic model diagram below is a commonly used framework that shows a 
logical flow from the situation you are trying to address through to the outcome you are 
trying to achieve. This framework is also know as Theory of Change and maps the 
Contracting Language definitions into a logical flow.
Program Logic Basics 
To develop a Program Logic 
Model, a simple process of 
asking “So what?” in relation to 
an activity will progressively get 
to the heart of the outcome 
you are trying to achieve. As 
you can see from this example 
below, each "so what?" 
question digs deeper - from 
output (what you do) to 
outcome (the difference you 
make). It also progresses from 
the service outcome, which is 
typically short term and related 
to the service you provide, to 
the community level outcome 
which will be supported by a 
range of factors beyond your 
service.
Mapping Program Logic to 
Contracting Language 
The So What? questions can be mapped onto a Program Logic grid as per below. The Child Health Nurse is 
an input, the Output is both the Mother's Group and who attends. 
The Service Outcome is a short term outcome directly connected with the service, and the Community 
Outcome is a longer term outcome your mothers may experience – it is important to note that a range of 
factors outside your service will have support this community outcome.
More examples…
Measuring Outcomes 
Outcome measurement is a key tool for evaluation, and ensures that key aspects of 
programs can be accurately measured. Evaluation of outcomes enables lessons to 
be learnt, strengths to be built upon, and for future planning and policies to be 
properly informed. 
For some CSOs, measuring outcomes is a new process which requires thought and 
planning. How outcomes are evaluated and measured need to be discussed and 
agreed WA Health and the CSO at the service agreement planning stage. 
Continuing with the mother’s group example, see the next 2 slides for possible 
service outcomes indicators, and how to measure them.
Measuring Outcomes 
Service Outcome Indicator Some options for collecting 
this information 
1. New mothers feel 
connected to people who 
share their experience 
% increase of women who 
report being more connected 
with other mothers 
On an intake form, ask women a question 
such as: 
“How much do you agree with this 
statement” I feel connected with 
other new mothers” 
Strongly Disagree/ 
Disagree/Neutral/Agree/Strongly 
Agree 
At the end of the program, on the 
evaluation form, ask the same question: 
“How much do you agree with this 
statement” I feel connected with 
other new mothers” 
Strongly Disagree/ 
Disagree/Neutral/Agree/Strongly 
Agree
Measuring Outcomes 
Service Outcome Indicator Some options for collecting 
this information 
1. New mothers report 
feeling confident in their 
new role as a mother 
% increase of women who 
report being more confident 
after the group 
 Utilise a pre-post intake form, asking 
women a question such as: 
“How confident do you feel as a new 
mother” 
Very Under-confident/ Somewhat 
Under-confident /Neutral/Somewhat 
Confident/ Very Confident 
 Six months after the group, contact 
group members by phone for a 
response to the question “Looking 
back, how much do you agree with 
the statement that attending the 
group has had a lasting impact on 
your confidence as a parent? 
Strongly Agree/ Agree 
/Neutral/Disagree/Strongly 
Disagree.
Who is responsible for what? 
When working with WA government agencies, it is important to note how the 
responsibilities are divided both in how inputs, outputs and outcomes are 
determined, and who is responsible for achieving them: 
Inputs Outputs Output 
Indicators 
Service 
Outcome 
Service 
Outcome 
Indicator 
Community 
Outcome 
Who is responsible for determining these? 
Community 
Both CSOs and 
Service 
Government 
Organisations 
(Negotiable) 
(CSOs) 
Both CSOs and 
Government 
(Negotiable) 
Both CSOs and 
Government 
(Negotiable) 
Both CSOs and 
Government 
(Negotiable) 
Government 
in consultation 
with CSO and 
consumers/ 
carers 
Who is responsible for achieving these? 
Community 
Service 
Organisations 
(CSO 
CSOs CSOs CSO CSO Government
Over to you 
Ideally a Program Logic process is undertaken with staff and Board input 
to support an organisation articulating what they do and why. 
Allow at least half a day and executive staff and Board members, as well 
as consumers and carers if appropriate. 
There are many online resources for undertaking this such as; 
http://www.uwex.edu/ces/pdande/evaluation/evallogicmodel.html 
Check the WACOSS Measuring Outcomes project web page for updates 
on our project which helps navigate through the many tools available.

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Program Logic

  • 1. Defining and Measuring Outcomes Getting Clear on the Basics Adapted from the Outcomes Based Contracting Guideline of the Health Partnership Council project
  • 2. Contracting Language The first step in defining outcomes is to understand the commonly used terms: Term Definition as developed from the Health Partnership Council Project in 2014 Inputs Financial, human and material resources used to deliver a service Outputs The direct services, activities or intervention provided Output Indicator A measure to quantify the services provided e.g. number of workshops run Service Outcomes A change that occurs as a direct result of the service. This is likely to be a short to medium term change; usually a change in skills, knowledge, behaviour, actions or attitudes Outcome Indicator Information collected to monitor progress towards achievement of an outcome, often expressed as a percentage Community Outcomes Benefits for specific groups of people in the community that come about through changes in the community itself – changes in status or life conditions for organizations, systems, neighbourhoods, and networks Impacts The significant, long-term, sustained effect of an activity on the fabric of the community and well-being of the individuals and families and/or community
  • 3. Program Logic Basics The Program Logic model diagram below is a commonly used framework that shows a logical flow from the situation you are trying to address through to the outcome you are trying to achieve. This framework is also know as Theory of Change and maps the Contracting Language definitions into a logical flow.
  • 4. Program Logic Basics To develop a Program Logic Model, a simple process of asking “So what?” in relation to an activity will progressively get to the heart of the outcome you are trying to achieve. As you can see from this example below, each "so what?" question digs deeper - from output (what you do) to outcome (the difference you make). It also progresses from the service outcome, which is typically short term and related to the service you provide, to the community level outcome which will be supported by a range of factors beyond your service.
  • 5. Mapping Program Logic to Contracting Language The So What? questions can be mapped onto a Program Logic grid as per below. The Child Health Nurse is an input, the Output is both the Mother's Group and who attends. The Service Outcome is a short term outcome directly connected with the service, and the Community Outcome is a longer term outcome your mothers may experience – it is important to note that a range of factors outside your service will have support this community outcome.
  • 7. Measuring Outcomes Outcome measurement is a key tool for evaluation, and ensures that key aspects of programs can be accurately measured. Evaluation of outcomes enables lessons to be learnt, strengths to be built upon, and for future planning and policies to be properly informed. For some CSOs, measuring outcomes is a new process which requires thought and planning. How outcomes are evaluated and measured need to be discussed and agreed WA Health and the CSO at the service agreement planning stage. Continuing with the mother’s group example, see the next 2 slides for possible service outcomes indicators, and how to measure them.
  • 8. Measuring Outcomes Service Outcome Indicator Some options for collecting this information 1. New mothers feel connected to people who share their experience % increase of women who report being more connected with other mothers On an intake form, ask women a question such as: “How much do you agree with this statement” I feel connected with other new mothers” Strongly Disagree/ Disagree/Neutral/Agree/Strongly Agree At the end of the program, on the evaluation form, ask the same question: “How much do you agree with this statement” I feel connected with other new mothers” Strongly Disagree/ Disagree/Neutral/Agree/Strongly Agree
  • 9. Measuring Outcomes Service Outcome Indicator Some options for collecting this information 1. New mothers report feeling confident in their new role as a mother % increase of women who report being more confident after the group  Utilise a pre-post intake form, asking women a question such as: “How confident do you feel as a new mother” Very Under-confident/ Somewhat Under-confident /Neutral/Somewhat Confident/ Very Confident  Six months after the group, contact group members by phone for a response to the question “Looking back, how much do you agree with the statement that attending the group has had a lasting impact on your confidence as a parent? Strongly Agree/ Agree /Neutral/Disagree/Strongly Disagree.
  • 10. Who is responsible for what? When working with WA government agencies, it is important to note how the responsibilities are divided both in how inputs, outputs and outcomes are determined, and who is responsible for achieving them: Inputs Outputs Output Indicators Service Outcome Service Outcome Indicator Community Outcome Who is responsible for determining these? Community Both CSOs and Service Government Organisations (Negotiable) (CSOs) Both CSOs and Government (Negotiable) Both CSOs and Government (Negotiable) Both CSOs and Government (Negotiable) Government in consultation with CSO and consumers/ carers Who is responsible for achieving these? Community Service Organisations (CSO CSOs CSOs CSO CSO Government
  • 11. Over to you Ideally a Program Logic process is undertaken with staff and Board input to support an organisation articulating what they do and why. Allow at least half a day and executive staff and Board members, as well as consumers and carers if appropriate. There are many online resources for undertaking this such as; http://www.uwex.edu/ces/pdande/evaluation/evallogicmodel.html Check the WACOSS Measuring Outcomes project web page for updates on our project which helps navigate through the many tools available.