Based on experience of raising more than $9 million funding on crowdfunding platforms such as Kickstarter and Indiegogo, Heather Delaney, Head of Kickstarter and Consumer Tech at Dynamo PR shares top tips on how not #fundingfail and instead how to be #fullyfunded.
This presentation was first given at Mobicamp in Bern, Switzerland on November 6th, 2014.
For more information visit http://www.dynamopr.com
1. |
1
@DivertingLife
How (Not) To #FundingFail
Heather Delaney
Head of Consumer Tech and Kickstarter
at Dynamo PR
heather.delaney@dynamopr.com
@DivertingLife
8. |
8
@DivertingLife
#FundingFail #1 - Expect Riches
"My idea is going to raise $5,000,000!"
9. #FundingFail #2 - Put It ALL In Your Video
|
9
@DivertingLife
"Everyone loves videos and I simply cannot explain
everything in less than 8 minutes!"
10. #FundingFail #3 - Keep It Secret. Keep It Safe.
"I don't want anyone talking about my project yet, so I am
|
10
@DivertingLife
going to surprise them when it's live!"
11. #FundingFail #4 - Hurry Your Launch
"I heard there might be a competitor launching soon, I have
|
11
@DivertingLife
to launch before anyone else does!"
12. #FundingFail #5 - You Are Not Prepared To Deliver
"I have spoken to one manufacturer/developer. I got this! "
|
12
@DivertingLife
13. #FundingFail #6 - Take A Break After Launch
"I have launched my project, now it's time to sit back and
|
13
@DivertingLife
watch the money roll in!"
15. #FullyFunded #1 - Keep It Simple Stupid
|
15
@DivertingLife
Would your mother understand your sales pitch?
16. |
16
@DivertingLife
#FullyFunded #2 - Creativity Is Key
Pledge levels must be interesting, think carefully.
17. #FullyFunded #3 - Give Them Something To Write
By having your content ready ahead of time you give press
|
17
@DivertingLife
everything they need without having to wait.
18. #FullyFunded #4 - Give Press a Chance
|
18
@DivertingLife
Give press time before launch to write an article, they will
thank you for it.
19. #FullyFunded #5 - Provide Relevant Information
Update your backers with relevant news on your project and
|
19
@DivertingLife
product.
20. |
20
@DivertingLife
#FullyFunded #6 - Be Responsive
Respond to every comment.
21. |
21
@DivertingLife
Thank You!
Session Q & A
Heather Delaney
Head of Consumer Tech and Kickstarter
at Dynamo PR
heather.delaney@dynamopr.com
@DivertingLife