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- 1. Social Media 11/21/09 Heather Durham [email_address] 408-971-755808-838-4019
- 3. This is not social media
- 12. What are people saying about your company and you?
- 27. Social Media What have you done to prepare for this new aspect of business?
Notas del editor
- What industries are you all in? Well to know this, we need to know what the definition of Social Media is
- This is not social media, (got to love the simpler years in life!)
- Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content"[1]. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM). Social media utilization is believed to be a driving factor in the idea that the current period in time will be defined as the Attention Age.
- A meme (pronounced /ˈmiːm/, rhyming with "cream"[1]) is a postulated unit of cultural ideas, symbols or practices, which can be transmitted from one mind to another through speech, gestures, rituals or other imitable phenomena.
- What’s the next technology… Social media has just begun!
- These are the place people shared information, or used to- some of it might still pertain to your business--- arcades? Probably not!. Now we’ve cut a lot or all of this out of our schedule and condensed our time. We have now turned to a less time consuming ways, like Meetup- Or my favorite Facebook.
- Everyone is getting into the online Social Media. These are just some of the companies using this as a business tool. There are hundreds of sites you could put your business on and share information with others, but be picky!
- There are so many sites, and associations that have their own communities, user groups and you can always start your own blog, right!
- The US Green Building Council Northern California Chapter has free online community you can join- http://groups.usgbc-ncc.org/welcome.htm I hear that the AIA has something that they use, (not in the South Bay, but up here in San Francisco). Have you gone to some of the free Websites to add your company information and contact information?
- People talk, and what they say about you, or your company, will effect your business… so of course social media applies to industries of ________. Market planning is key!
- With out a plan, the ship will sink… or run aground. Be proactive and come up with a plan now, make it scaleable for your budget.
- Can you control some of the noise that is being funneled from one person to another, probably not --- but you can create a campaign to deal with it. Here is the real question for all of us marketing people… how do you control it? Well you can’t but you can certainly try to manage it with your traditional and now the non-traditional forms. You need to be proactive now to help with the funnel of information that will be said about you online. You could do a monthly search and see what people are saying about you. You can have an employee do this or you can outsource it. I know of one company that is doing this for the A/E/C industries and is offering a really reasonable price to do this for you if you do not have time. How does this apply to you? Your clients are talking about you right now. Architects, builders and engineers, you next job is relying on your good reputations to be spoken of. If you are a builder and there is a problem with the job, or the client is not happy- you now need to control the quite complaining that they are doing about you. Maybe they are saying that you were to include X in the bid. It was not what you put in the bid, but that’s what they are say. That X might cost you 1million to add into the job, so you did not give it to them. You need to address it with the online source that they are going to tell people about it. If you’re a large construction company, you might give in and add in that 1Million X, so you do not loose this customer for repeat business. But if you decide not to give them what they want, you better be prepared to deal with the social media aspect of it. If you don’t know they are talking about you, then you will never be able to fix the issue. If you do not have time to pull monthly reports and manage the funnel of information- out source it.
- So I’m not sure who’s hear today, small businesses, very large ones and the mid size companies, but here is some samples of what folks are spending.
- They are spending on Social Media, because that’s where the people are…
- Budget, what are you spending now- tweak it to add social media.
- I’m sure you all have this figured into your budget by now, but here is a break down of a media budget for a client
- You will not have time to do it all unless you have a big marketing department or you stay up every night managing all the stuff you could be doing! Again,do what is scalable for your company and start with you budgeting.
- If some of you don’t know what a RSS feed is… here’s the definition for you. RSS (abbreviation for Really Simple Syndication) is a family of Web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format
- Video blogging, sometimes shortened to vlogging[1][2][3] or vidblogging[4][5] is a form of blogging for which the medium is video.[6] Entries are made regularly and often combine embedded video or a video link with supporting text, images, and other metadata. Crowdsourcing is a neologism for the act of taking outsourcing to an undefined,large group of people or community in the form of an open call…to develop a new technology, carry out a design task (also known as community-based design[1] and distributed participatory design), refine or carry out the steps of an algorithm or help capture, systematize or analyze large amounts of data (see also citizen science). Social Media Satistics: usage stats, but we hoped that we can get more behavioal and attitude statsin with this..
- This company is doing a good job of tracking this…
- Create Content Strategy, Look at past Key Word Trends, check visitor patterns to your site, Search Engine Optimization- Are you doing that??? Create SAM (social arena marketing) profiles, and update them whenever there is news, or a changes in your bio, or company info.
- I thought I’m not on Flick---, I found this photo when I searched the other day, so now it’s time for me to go in and manage my own content, before others do!
- It’s all about branding yourself, your company and who knows about you… Everyone knows her- right ? What would have Marilyn done with Social Media? Her brand would have even more ROI now.
- if anyone needs help with postings to Social Media sites, with email marketing, or other items that they are too busy with in their marketing daily tasks… let me know?