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focus on the image: maximizing social influence through visual content

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focus on the image: maximizing social influence through visual content

  1. Maximizing Social Influence Focusing on the Image through Visual Content
  2. store displays Logo print media Visual Content is Story Telling. How will you tell your brand’s story?
  3. Don’t just tell me. SHOW ME.
  4. Know Your Voice. Know Your Audience. Translate into Aesthetics. create curate and
  5. “TIMELINE” Stories Visual content social “Interest” STORIES Strategy
  6. Twitter
  7. Profile image header image INTRO TEXT media gallery branded hashtag VISUAL ANATOMY OF A TWITTER PAGE.
  8. background
  9. Profile image 81 px by 81 px Header image 520 px by 260 px 1200 by 600 resolution background 1600 px by 1200 px under 200K image Optimizing Images for Twitter.
  10. facebook
  11. header image Profile image buttons/ apps VISUAL ANATOMY OF A facebook brand PAGE.
  12. Cover Image 851px by 315px Profile JGP or PNG less than 100 KB image 160 px by 160 px don’t scale to fit TIMELINE CONTENT buttons 960 px by 960 px resized to 403 px in 111 px by 74px timeline view Optimizing Images for Facebook.
  13. COLLAGE humanize profile image integration
  14. fans/ customers space logo placement
  15. 2013 facebook timeline redesign source: insidefacebook.com
  16. instagram
  17. cover comprised of instagram images intro Profile text image recent images VISUAL ANATOMY OF An instagram brand page
  18. pinterest
  19. Profile image INTRO TEXT image board VISUAL ANATOMY OF A pinterest brand PAGE.
  20. Optimizing Images for Pinterest source: mashable
  21. Behind the Scenes Creative Product Shots Locale/Community Quotes/Memes Business Culture/Theme Customers {ask permission} Visual Content Ideas
  22. ... and there is always humor.
  23. smart phone photo tips
  24. Smart Phone Photo Tips Use Natural Light. Play with texture. image: the house of smiths
  25. Smart Phone Photo Tips CHEAT. It’s ok. DIY Product Set-Up. Source: byourownblog.blogspot.com
  26. Smart Phone Photo Tips Crop, don’t zoom. image: digital crave
  27. Smart Phone Photo Tips app: instagram Fake blur? Use sparingly. image: janelle diamond
  28. Smart Phone Photo Tips app: afterlight Edit first. Then filter. {or don’t filter} image: simply pure photo
  29. Smart Phone Photo Tips Forget the flash. image: gizmodo
  30. Smart Phone Photo Tips Clean your lens. image: maclife
  31. Smart Phone Photo Tips app: afterglow Change perspective. Shoot from the hip. image: flickr
  32. Smart Phone Photo Tips Use good composition. image: lifehacker.com
  33. Smart Phone Photo Tips Did you tap? Tap on the image to focus it. image: lifehacker.com
  34. Smart Phone Photo Tips app: ditpic Use an app to tell a multi-photo story image: coolprogeny.com
  35. Next webinar getting to local: engaging your local audience through social media august 2013
  36. thanks! Heather Walsh The Weisse Group, LLC www.weissegroup.com heather@weissegroup.com

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