This was part of a workshop at TBEX Copenhagen in Nov 2010, to help travel bloggers use images more effectively on their blogs. There is also a free report available on the same subject at http://www.mybloggingjourney.com/reports/
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Using images effectively on your blog
1. Using images effectively on your blog Why you need images and where they fit into the multimedia space What kind of images you need and where to get them Presentation, sizing, captions & alt tags, slide shows Images for SEO & Branding
2. Why use images? Colour and form Reinforce the story People take information in different ways Bring traffic to your blog
3. Media adding value Perceived Value Added Value Video Audio Images Words Must Have Timeline
4. Multi-media strategy I-tunes Tripfilms Podcasts Video Vimeo Blog Youtube Travelcast network Travelblog exchange Flickr Other Social Media Images Picasa Facebook Twitter Smugmug
5. What kind of images do you need? Gorgeous scenery The places I went The journeys I took The people I met
6. What if I don’t have any images? Suitcases by Live and Basic Laptop by Ed Yourdon Vote by Theresa Thomson Podcast by Zoomar Foxnomad.com is a great example of using photos to make a point
7. Borrow someone else’s images Do an advanced search on Flickr But only use photos with a creativecommons.org licence Always credit the photos you use Or for commercial use buy from stock libraries like istockphoto.com or Freefoto.com
8. Use images for traffic and branding Always use alt tags and captions Monitor your traffic from Google images through Site meter Brand your photos with a watermark Add your website as part of your title tag Add your URL to all photos on your photos hosting site e.g. Flickr, Picasa
9. Where you can find this information Articles at mybloggingjourney.com under the images category Free PDF report at mybloggingjourney.com/reports/