Charlene Davidoff from Vodacom visited World Wide Creative to present on advertising opportunities at South Africa's biggest mobile operator. This presentation is part of World Wide Creative's ongoing Think Tank Thursday sessions - a weekly forum for digital marketing experts to present to the WWC studio team.

1. 5. The Vodacom Mobile Media Landscape

2. The mobile phone has become central to ‘YOU’ An extension of personality

3. Our challenge is to reach out & speak to consumers as individuals

4. Create a dialogue Allow consumers to respond Always be relevant

5. So how can Vodacom Mobile Media help?

7. Direct Marketing

8. WASPA Code of Conduct

9. ASA

11. We have a strategic approach to mobile

13. Relevance

14. Response

15. Rewards

17. Our product Right to refuse direct marketing

18. Please Call Me

19. What is it ? Sender sends a free Please Call Me sms to recipient Your text ad with optional call to action is tagged tothis message

20. Who can you target through Please Call Me? 67.6% 25.8% 2.6% 4% Age 19-29 30-44 45-59 Other Home Language

21. What’s possible with Please Call Me?

22. PromoCaller

23. Who can you target with Promo caller ? Your Database By filters: demographics, location, handset, language, Mobile Operating system, employment status, marital status, children PromoCaller OurOpt-inusers

25. use voice artist/celeb

26. English/Afrikaans/ vernacular

27. to any mobile user on any mobile networkin SAClick to play

28. What’s possible with Promo Caller?

29. AdMe Permission–based marketing

31. it enables intelligent profiling, so your database is not just a list of names and numbers

32. you can personalize the messages you send, whether through text or images

33. recipients can respond directly to you

34. ongoing dialogue with them will help you build their preference profile

36. SMS/MMS dialogue options

37. Campaign types Text Push Create awareness with160 characters and a call-to-action

38. Campaign types Text Dialogue Engage your customers with interactive messaging at no cost to them* *Terms and Conditions apply

39. Campaign types Rich Push Make an impact with a full screen image and up to 500 characters (MMS)

40. Campaign types Rich Dialogue Send a follow up MMS that engages the user beyond text

42. Leads generated

43. Conversion ratesThese are the key attributes that make mobile unique & different to traditional media

44. Vodafone live! Mobile internet

45. Who can you target with Vlive?

47. Exclusive to Vodacom customers

48. Entertainment

49. Travel & Location

50. My Services

51. Sport

52. Mobile fun

53. News & Weather

55. Zoopy

56. Who can you target through Zoopy?

57. What is it and what’s possible? Features international and local entertainment, news & sport The new Zoopy is a mobile video tabloid

58. Zoopy - Demographics

59. What’s possible with Zoopy? Your text ad with optional call to action is tagged to this message

60. What can we dofor you?

61. Thank you Name Surname mobileadvertising@vodacom.co.zawww.vomocom.mewww.vodacommobilemedia.co.zaxxxxx EmailMobiWebPhone