Traffic magnets are often great for gaining attention or increasing brand awareness, but they may not be well suited to help you gain new qualified leads. On the other hand, when you create lead magnets, your goal is to attract target customers who might find your content interesting. Ideally, you want to think of content marketing initiatives that can generate traffic and also leads. Meaning, the types of people attracted to your content enough to check it out are also the same people who are likely to buy your product. If your goal is to increase targeted leads, chasing virality may not necessarily do the trick.

1. Traffic
lead
magnet
BRISQUEMARKETING.COM
What's the difference?

2. WHAT IS A
LEAD MAGNET?
A lead magnet is a resource often offered for
free as a way of attracting potential customers.
BRISQUEMARKETING.COM

3. LEAD MAGNETS
Examples of
Guides, Checklists,
Whitepapers, eBooks
Training Courses
Live Webinars
BRISQUEMARKETING.COM

4. WHAT IS A
TRAFFIC MAGNET?
A Traffic magnet is any marketing initiative aimed
at increasing online visibility or website visits.
BRISQUEMARKETING.COM

5. TRAFFIC MAGNETS
Examples of
Writing about
controversial topics
Running giveaway contests
Newsjacking or utilizing
viral trends
BRISQUEMARKETING.COM

6. Lead Magnet
Think of your marketing looking at the entire
customer journey beyond a click or a like.
Ask yourself, "what can I do to get the right
people's attention?"
Traffic Magnet
KEY TAKEAWAY
Successful marketing campaign
BRISQUEMARKETING.COM

7. Hi there!
We are on a mission to make every
company's marketing connect better
with people.
Let's connect!
Get a FREE
MARKETING CONSULTATION
Brisque
Be unapologetically human with your marketing,
BRISQUEMARKETING.COM/GET-STARTED
Share your thoughts Like for more Save for later