Gamification means using game concepts and mechanics to engage users and change behavior. For marketers, it's really about making ordinary tasks fun for your audience. This eBook highlights our recent 3-part webinar series on gamification, informing marketers how to apply compelling game elements to drive engagement and capture consumer attention. Viewers will learn how to craft a winning strategy, the best ways to test and optimize your program and how captivating gameplay and achievable goals can rev up customer interaction.

1. HelloWorld eBook
GAMIFICATION: SHOULD
YOUR BRAND DO IT?
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2. Gamification:
using game concepts
and mechanics to engage
users and change behavior
But really it's about
making ordinary
tasks fun!
The marketing challenge:
How to make programs more
like games. Not turn them into
games, but use compelling game
elements to drive engagement
and capture consumer attention.
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3. 63%of American adults agree
that making everyday
activities more like a game
would make them more
fun and rewarding
- JW Intelligence, 2012
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4. 1 2Accelerated feedback cycles
Increases the velocity
of feedback loops to
maintain engagement
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A compelling narrative
Engages players to
participate and achieve
the goals of the activity
Clear goals and rules of play
Ensures players feel
empowered to achieve goals
Challenging and achievable tasks
Short-term, achievable goals
to maintain engagement
4 REASONS GAMIFICATION
DRIVES ENGAGEMENT
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5. 75MAmericans play games
on mobile devices and
social networks, 115M
play on websites
Gartner, 2012
Users spend
30%
more time on sites
with social login
games
Demand Metric, 2012
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6. Research: Experiences with game mechanics
increase participation and engagement
Including gaming elements
keep members coming back
Adding gaming elements to a consumption
diary dramatically increased completion rates
32%
68%
Non-Gamified (Control)
Observers Contributors
17%
83%
Gamified (Experiment)
Observers Contributors
User Participation Diary Completion
30%
70%
UK (Non-Gamified)
Completed Not complete
99%
1%
USA (Gamified)
Completed Not Complete
Source: Albert and Findlay, "Gamification: What It Is and What It's Not," 2011
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7. EMOTIONAL
DRIVERS
MECHANICS STRATEGY
Download our
eBook to get Started
with Gamification
Schedule a
gamification
strategy session
samantha.bankey@helloworld.com
248.543.6800 x 6211
LET’S
CHAT
Or Watch the Gamification Webinar Series
DOWNLOAD PDF >
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