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WHAT
SHOULD
WE DO &
HOW?
#helsinkichallenge
APPLY UNDERSTAND CREATE DELIVER
Science
base
Problem
naming
Insight Relevance
definition
Ideation Concepts Tests
Nov Dec FebJan AprilMarch May JulyJune Aug Sep NovOct
Diverging Converging Diverging Converging
Concept 0:
Qualified
application
Concept 1:
Scale of impact
Concept 2:
Community
engagement
Concept 3:
Test of feasibility
HELSINKI CHALLENGE YEAR
WHAT
SHOULD
WE DO?
#helsinkichallenge
BY 12:15 TODAY:
5 min presentation
(final version by Wed 12:00)
BY 12:00 / NOON
WEDENSDAY:
8 slides
challenge@helsinki.fi
CONCEPT 1:
SCOPE OF IMPACT
• TITLE of the idea & the team
• SOLUTION before – Solution now
• SCOPE OF IMPACT: Position your solution in
the IMPACT scale and explain why you are there
• PARTNERS: Present your partners in making
the impact happen
• NEXT STEPS: Show the next steps on how you
build your solution by engaging the community,
that is the partners and user.
3 SHOWS OF TODAY 13:00
• BALL ROOM: Sustainability tracker, Play Learn Heal, Moralities of
Intelligent Machines, The Citizen Mindscapes, Urban Academy
• HARJU 2: Climate Whirl, Ground and Growth, Engaging Future
Workplace, Lab Impact Africa, Higher Education Unbounded
• TUNDRA 2: Tell Us, Biodiversity now, Helsinki Sleep Factory,
Viewfinder, SafePreg – Health into Next Generation
• TUNDRA 3: NEMO Generation Green, The Happiness Project, Genetic
Correction of Inherited Hemoglobin Disease, Future Organization
14:20 AFTER SHOWS WE ALL GATHER
TOGETHER TO THE BALLROOM FOR
FINAL COMMENTS!
HOW?
Kuva:NASA
+
+
+ =
+
YOUR 3 TOOLS:
PEOPLE,
PROCESS, PLACE
YOUR TEAM
YOUR MENTORS
A PROCESS
ON CANVASES
to think, to map, to
document, to discuss, to
visualize, to make
choices
Your PROTECTED SPACE with
DR YLPPö’S QUEST OF
A SOLUTION SYSTEM
1 Explore and discover
2 Make choices:
partners
Our chosen impact
partner(s) are...
Their needs are...
The benefits of our
solution to them are...
The important resources
they have are...
CHALLENGE:
Fields of the challenge
Actors who affect, are linked
to or know about the field
What does the actor need?
What resources do they have?
TO DECREASE
INFANT
MORTALITY
Bad
hygiene
Education
Malnutrion
Diseases
Unequal
care
Universal
care
Mannerheim
League for
Child Welfare
(MLL)
Schools
Educational
campaigners
Doctors
Health
professional
Solutions for
reaching out
to poor
communities
New hospital
Local
chapters
Volunteers
Leaflets on
hygiene, healthy
lifestyles and
child care given
to mothers
TARGETUSERS
Know your user
1 Explore and discoverTouchpoints
Through whom and
what can the user be
encountered?
Target user
Our target user is
How many target users are there?
Facts we know about the target users:
User groups
Peer groups attract and help individuals to adopt new
ways and new solutions.
What informal and formal groups does our target user
belong to? Name minimum five.People
Environments
Objects
Practices
2 Make choices:
user
Our chosen target
group is...
Their need is...
The benefit of our
solution to the user is...
The most important
touchpoints to the
user for us are...
Think and feel
What really counts for her
Major preoccupations
Worries and aspirations
Gain
What does she need
What does she want to achieve
How is she trying to achieve this now
Say and do
What is her attitude in public
What is she telling to others
Behaviour towards others
Pain
Fears
Frustrations
Obstacles between her and
she wants achieve
What
does
she
Interview & observe – Don´t assume!
BABY?FATHER?
Pregnant women in
poor communities!MOTHER
TARGETUSERS
Know your user
1 Explore and discoverTouchpoints
Through whom and
what can the user be
encountered?
Target user
Our target user is
How many target users are there?
Facts we know about the target users:
User groups
Peer groups attract and help individuals to adopt new
ways and new solutions.
What informal and formal groups does our target user
belong to? Name minimum five.People
Environments
Objects
Practices
2 Make choices:
user
Our chosen target
group is...
Their need is...
The benefit of our
solution to the user is...
The most important
touchpoints to the
user for us are...
Think and feel
What really counts for her
Major preoccupations
Worries and aspirations
Gain
What does she need
What does she want to achieve
How is she trying to achieve this now
Say and do
What is her attitude in public
What is she telling to others
Behaviour towards others
Pain
Fears
Frustrations
Obstacles between her and
she wants achieve
What
does
she
Interview & observe – Don´t assume!
Educational leaflets
Working class
neighbourhoods
Doctors
Pregnant women in 

poor communities!
Low level of education
Low income level
Hard work
Most live in rural areas
100 000 / year
Get enough to eat
for my children
That my children
get tuberculosis
I wouldn’t want
many children
quickly
§
IMPACT
Measuring impact
#scopeofimpact
Probability
What makes the impact happen?
How your team and solution is able to find the impact?
Whowillbenefitfromoursolution?
Howmanybeneficiarieswilltherebe?
Scopeofimpact
1 Explore and discover
2 Our
Impact
Statement
Crystalise in a few
sentences your
expected impact
and argue why
you are able to
deliver it.
Leaflets on hygiene,
healthy lifestyles and child
care given to pregnant
women by doctors
100 000 pregnant
women in poor
communities
> new babies and
older children
Pregnant women in
poor communities
SOLUTION
Version 0.1 the current
solution idea and its
main features
Version 0.2 the solution
idea after feedback and
development at the camp
#solution #productdevelopment #servicedesign
Leaflets on hygiene,
healthy lifestyles
and child care
• provided by doctors
when pregnant
women visit the
doctor for some
problem
Free maternity and child care clinics
• Trained nurses providing pregnant
mothers and mothers with infants with
advice on child care and healthy lifestyles
• Screening babies and infants for disease
and consulting doctors as required
• Doctors concentrate on the severely ill
and risk groups, as well as research
• Outside or part of hospitals, close to the
women in the communities
2
2015 20182016 20202017 20302025
ROADMAPTOIMPACT
#roadmap #scope of impact
Start from year 2030: what is your vision of impact on the society?
Then backcast: what needs to happen in 2025 etc.?
What is your roadmap for reaching it? How are partners and users involved?
What is the impact on them?
How do we develop the solution with partners and user?
Describe your next steps in
how you develop the solution
with partners and users.
OURVISION:
Children’s Right
to Universal
Care
Legislation
300 Clinics
1/2500 maternal &
under 6 % infant
mortality rate
60 Clinics
Training of
nurses starts
1 clinic in
Kallio
1/170 maternal &
14 % infant mortality rate
2 local chapters 25 local chapters 524 local chapters
TELL IT TO
EVERYBODY!
Share your ideas, comments and questions 

on Helsinki Challenge MessageWall


You have three (3) channels in use:
1. Open www.mwall.mobi/hc
2. Text to +358 45 7396 0114
3. Tweet & Instagram #helsinkichallenge
On www.mwall.mobi/hc you can:
1. Follow the discussion on Messages page
2. Like certain comments by using a
thumb –icon
3. Send new messages AND pictures on
Send messages -page
KICK START ROOMS
KETO 3 Biodversity now! & Futureorg
TUNDRA 2 Climate Whirl & Engaging Working Environment &
PlayLearnHeal
HARJU 2 Ground&Growth ja Sustainability tracker
TUNDRA 3 Happiness Project & Generation Green
NIITTY 3 Helsinki Sleep Factory & HIgher education unbounded
KETO 4 Viewfinder & Citizen mindscapes
HARJU 3 SafePreg & Correcting genetic diseases
NIITTY 2 Lab Impact Africa
TUNDRA 3 Urban Academy & Moralities of Intelligent Machines =
BALL ROOM Nemo & Tell-Us
APPLY UNDERSTAND CREATE DELIVER
Science
base
Problem
naming
Insight Relevance
definition
Ideation Concepts Tests
Nov Dec FebJan AprilMarch May JulyJune Aug Sep NovOct
Diverging Converging Diverging Converging
Concept 0:
Qualified
application
Concept 1:
Scale of impact
Concept 2:
Community
engagement
Concept 3:
Test of feasibility
HELSINKI CHALLENGE YEAR
WHAT WE DO
AT THE IMPACT
CAMP
1) You work on your own solution, so
that it is beneficial to you in Helsinki
Challenge competition
2) We all work together on a new way
to do science,which has impact, not
by chance but on purpose.
ANATOMY&ACTORSOFIMPACT
With whom do we reach impact?
With whom to develop the solution? With whom do we reach the users?
#actorsofimpact #partnerships #valuedefinition
2 Make choices:
partners
Our chosen impact
partner(s) are...
Their needs are...
The benefits of our
solution to them are...
The important resources
they have are...
CHALLENGE:
SCOPEOFIMPACT
Measuring impact
#scopeofimpact
SOLUTION
Version 0.1 the current
solution idea and its
main features
Version 0.2 the solution
idea after feedback and
development at the camp
TARGETUSERS
Know your user
#user #valuedefinition #servicedesign
Touchpoints
Through whom and
what can the user be
encountered?
People
Environments
Objects
Practices
2Makechoices:
user
Our chosen target
group is...
Their need is...
The benefit of our
solution to the user is...
The most important
touchpoints to the
user for us are...
#solution #productdevelopment #servicedesign
2 Our
Impact
Statement
Crystalise in a few
sentences your
expected impact
and argue why
you are able to
deliver it.

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Demos helsinki Anatomy of Impact - What we do?

  • 2. APPLY UNDERSTAND CREATE DELIVER Science base Problem naming Insight Relevance definition Ideation Concepts Tests Nov Dec FebJan AprilMarch May JulyJune Aug Sep NovOct Diverging Converging Diverging Converging Concept 0: Qualified application Concept 1: Scale of impact Concept 2: Community engagement Concept 3: Test of feasibility HELSINKI CHALLENGE YEAR
  • 3.
  • 5. BY 12:15 TODAY: 5 min presentation (final version by Wed 12:00)
  • 6. BY 12:00 / NOON WEDENSDAY: 8 slides
  • 8. CONCEPT 1: SCOPE OF IMPACT • TITLE of the idea & the team • SOLUTION before – Solution now • SCOPE OF IMPACT: Position your solution in the IMPACT scale and explain why you are there • PARTNERS: Present your partners in making the impact happen • NEXT STEPS: Show the next steps on how you build your solution by engaging the community, that is the partners and user.
  • 9. 3 SHOWS OF TODAY 13:00 • BALL ROOM: Sustainability tracker, Play Learn Heal, Moralities of Intelligent Machines, The Citizen Mindscapes, Urban Academy • HARJU 2: Climate Whirl, Ground and Growth, Engaging Future Workplace, Lab Impact Africa, Higher Education Unbounded • TUNDRA 2: Tell Us, Biodiversity now, Helsinki Sleep Factory, Viewfinder, SafePreg – Health into Next Generation • TUNDRA 3: NEMO Generation Green, The Happiness Project, Genetic Correction of Inherited Hemoglobin Disease, Future Organization 14:20 AFTER SHOWS WE ALL GATHER TOGETHER TO THE BALLROOM FOR FINAL COMMENTS!
  • 15. A PROCESS ON CANVASES to think, to map, to document, to discuss, to visualize, to make choices Your PROTECTED SPACE with
  • 16. DR YLPPö’S QUEST OF A SOLUTION SYSTEM
  • 17. 1 Explore and discover 2 Make choices: partners Our chosen impact partner(s) are... Their needs are... The benefits of our solution to them are... The important resources they have are... CHALLENGE: Fields of the challenge Actors who affect, are linked to or know about the field What does the actor need? What resources do they have? TO DECREASE INFANT MORTALITY Bad hygiene Education Malnutrion Diseases Unequal care Universal care Mannerheim League for Child Welfare (MLL) Schools Educational campaigners Doctors Health professional Solutions for reaching out to poor communities New hospital Local chapters Volunteers Leaflets on hygiene, healthy lifestyles and child care given to mothers
  • 18. TARGETUSERS Know your user 1 Explore and discoverTouchpoints Through whom and what can the user be encountered? Target user Our target user is How many target users are there? Facts we know about the target users: User groups Peer groups attract and help individuals to adopt new ways and new solutions. What informal and formal groups does our target user belong to? Name minimum five.People Environments Objects Practices 2 Make choices: user Our chosen target group is... Their need is... The benefit of our solution to the user is... The most important touchpoints to the user for us are... Think and feel What really counts for her Major preoccupations Worries and aspirations Gain What does she need What does she want to achieve How is she trying to achieve this now Say and do What is her attitude in public What is she telling to others Behaviour towards others Pain Fears Frustrations Obstacles between her and she wants achieve What does she Interview & observe – Don´t assume! BABY?FATHER? Pregnant women in poor communities!MOTHER
  • 19. TARGETUSERS Know your user 1 Explore and discoverTouchpoints Through whom and what can the user be encountered? Target user Our target user is How many target users are there? Facts we know about the target users: User groups Peer groups attract and help individuals to adopt new ways and new solutions. What informal and formal groups does our target user belong to? Name minimum five.People Environments Objects Practices 2 Make choices: user Our chosen target group is... Their need is... The benefit of our solution to the user is... The most important touchpoints to the user for us are... Think and feel What really counts for her Major preoccupations Worries and aspirations Gain What does she need What does she want to achieve How is she trying to achieve this now Say and do What is her attitude in public What is she telling to others Behaviour towards others Pain Fears Frustrations Obstacles between her and she wants achieve What does she Interview & observe – Don´t assume! Educational leaflets Working class neighbourhoods Doctors Pregnant women in 
 poor communities! Low level of education Low income level Hard work Most live in rural areas 100 000 / year Get enough to eat for my children That my children get tuberculosis I wouldn’t want many children quickly
  • 20. § IMPACT Measuring impact #scopeofimpact Probability What makes the impact happen? How your team and solution is able to find the impact? Whowillbenefitfromoursolution? Howmanybeneficiarieswilltherebe? Scopeofimpact 1 Explore and discover 2 Our Impact Statement Crystalise in a few sentences your expected impact and argue why you are able to deliver it. Leaflets on hygiene, healthy lifestyles and child care given to pregnant women by doctors 100 000 pregnant women in poor communities > new babies and older children Pregnant women in poor communities
  • 21. SOLUTION Version 0.1 the current solution idea and its main features Version 0.2 the solution idea after feedback and development at the camp #solution #productdevelopment #servicedesign Leaflets on hygiene, healthy lifestyles and child care • provided by doctors when pregnant women visit the doctor for some problem Free maternity and child care clinics • Trained nurses providing pregnant mothers and mothers with infants with advice on child care and healthy lifestyles • Screening babies and infants for disease and consulting doctors as required • Doctors concentrate on the severely ill and risk groups, as well as research • Outside or part of hospitals, close to the women in the communities
  • 22. 2 2015 20182016 20202017 20302025 ROADMAPTOIMPACT #roadmap #scope of impact Start from year 2030: what is your vision of impact on the society? Then backcast: what needs to happen in 2025 etc.? What is your roadmap for reaching it? How are partners and users involved? What is the impact on them? How do we develop the solution with partners and user? Describe your next steps in how you develop the solution with partners and users. OURVISION: Children’s Right to Universal Care Legislation 300 Clinics 1/2500 maternal & under 6 % infant mortality rate 60 Clinics Training of nurses starts 1 clinic in Kallio 1/170 maternal & 14 % infant mortality rate 2 local chapters 25 local chapters 524 local chapters
  • 23. TELL IT TO EVERYBODY! Share your ideas, comments and questions 
 on Helsinki Challenge MessageWall 
 You have three (3) channels in use: 1. Open www.mwall.mobi/hc 2. Text to +358 45 7396 0114 3. Tweet & Instagram #helsinkichallenge On www.mwall.mobi/hc you can: 1. Follow the discussion on Messages page 2. Like certain comments by using a thumb –icon 3. Send new messages AND pictures on Send messages -page
  • 24. KICK START ROOMS KETO 3 Biodversity now! & Futureorg TUNDRA 2 Climate Whirl & Engaging Working Environment & PlayLearnHeal HARJU 2 Ground&Growth ja Sustainability tracker TUNDRA 3 Happiness Project & Generation Green NIITTY 3 Helsinki Sleep Factory & HIgher education unbounded KETO 4 Viewfinder & Citizen mindscapes HARJU 3 SafePreg & Correcting genetic diseases NIITTY 2 Lab Impact Africa TUNDRA 3 Urban Academy & Moralities of Intelligent Machines = BALL ROOM Nemo & Tell-Us
  • 25. APPLY UNDERSTAND CREATE DELIVER Science base Problem naming Insight Relevance definition Ideation Concepts Tests Nov Dec FebJan AprilMarch May JulyJune Aug Sep NovOct Diverging Converging Diverging Converging Concept 0: Qualified application Concept 1: Scale of impact Concept 2: Community engagement Concept 3: Test of feasibility HELSINKI CHALLENGE YEAR
  • 26. WHAT WE DO AT THE IMPACT CAMP 1) You work on your own solution, so that it is beneficial to you in Helsinki Challenge competition 2) We all work together on a new way to do science,which has impact, not by chance but on purpose.
  • 27. ANATOMY&ACTORSOFIMPACT With whom do we reach impact? With whom to develop the solution? With whom do we reach the users? #actorsofimpact #partnerships #valuedefinition 2 Make choices: partners Our chosen impact partner(s) are... Their needs are... The benefits of our solution to them are... The important resources they have are... CHALLENGE: SCOPEOFIMPACT Measuring impact #scopeofimpact SOLUTION Version 0.1 the current solution idea and its main features Version 0.2 the solution idea after feedback and development at the camp TARGETUSERS Know your user #user #valuedefinition #servicedesign Touchpoints Through whom and what can the user be encountered? People Environments Objects Practices 2Makechoices: user Our chosen target group is... Their need is... The benefit of our solution to the user is... The most important touchpoints to the user for us are... #solution #productdevelopment #servicedesign 2 Our Impact Statement Crystalise in a few sentences your expected impact and argue why you are able to deliver it.