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Past: VP of Marketing @ Webflow.
Author at TechCrunch + Julian.com.
Helped run acquisition for Heap,
Clearbit, Tovala, Segment, Imperfect
Produce, Outschool.
9. Growth tactic #5
Pay for views, not subs. Find people with
high views and low subs who aren’t fully
priced in it.
Cost-effective YouTube sponsorships
11. Growth tactic #7
Quizzes, buyers’ guides → email
How do you turn blog visitors into leads?
Your goal should be collecting emails.
12. Growth tactic #8
Reach sufficient volume, add time
pressure, have a tracking strategy.
Doing direct mail properly